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Ikea Says Its New Furniture Takes Only 5 Minutes To Assemble - Here's The Truth 

Business Insider
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Earlier this week, IKEA unveiled a new line of furniture called REGISSÖR. The company claims it takes less than 5 minutes to assemble, and they even released a video showing someone putting together a bookcase in 3.5 minutes.
To test this 5-minutes-or-less assembly claim, we bought three IKEA REGISSÖR bookcases and got Business Insider reporter Pam Engel, executive editor Joe Weisenthal, and CEO Henry Blodget to each assemble one. Watch what happens.
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11 окт 2024

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Комментарии : 62   
@kaikaichen
@kaikaichen 9 лет назад
This video is straight-up slander/libel/defamation... whatever you want to call it. Not to mention, everyone in the video is biased against IKEA furniture in the first place, BEFORE THEY EVEN STARTED.
@topdavid
@topdavid 9 лет назад
Those guys are such a disgrace... So proud to display their inability to read an instruction manual and use the most basic tools...
@sealstealer5007
@sealstealer5007 6 лет назад
Alright then, you try building one.
@b.luong2
@b.luong2 6 лет назад
Seal Stealer u have the big dumb and not smart
@davidlp3019
@davidlp3019 4 года назад
Mate they really are a pain to assemble. They aren't hard just so frustrating. I've said many 4 letter words because of flat pack
@haishassan5620
@haishassan5620 3 года назад
100% agree I have assembled many and I actually find it therapeutic x
@ianmacpherson2409
@ianmacpherson2409 6 лет назад
The biggest problems are a lack of 1) no explanation that the screws etc. shown in the instructions are true size. 2) No number stickers on each piece corresponding to = numbers indicated on the printed instructions. Recently I assembled a storage cupboard purchased at Staples. It was very simple to match part to position. Yes some people are experts at assembling Ikea products but most of us may only do it once or twice in a life time. Go Ikea.
@voidwalker3008
@voidwalker3008 3 года назад
no stickers on my shiny new furniture pls
@NatureAndTech
@NatureAndTech 9 лет назад
And you call yourself a serious news source?
@colemanadamson5943
@colemanadamson5943 7 лет назад
Wow...that girl's sense of time was spot on! But to be fair they should have been given screwdrivers.
@chrispbacon7533
@chrispbacon7533 5 лет назад
If they did more working and less complaining, it would be faster
@charleygrossman8368
@charleygrossman8368 9 лет назад
And the swedes encourage you to videotape this so they can have a good laugh!
@alanhkuk2758
@alanhkuk2758 2 года назад
So now we know why he's the boss!
@JoeS322
@JoeS322 10 лет назад
LOL! More a comment on the people building than the furniture itself...
@maryannmay7105
@maryannmay7105 5 лет назад
This is absolutely ridiculous not having the right tools for the job.
@jmarshall9127
@jmarshall9127 6 лет назад
Sorry IKEA not going to take 5mins to build. I put together 2 (kullen) 3 drawer dressers last night. The manual is super helpful the hint is to follow step by step. The drawers confused me a bit have to admit. Took 3hrs: 2 for 1st and 1 for 2nd. I watched tv while building and took breaks. Also watched a 3min video for help as well.They are structurally sound and sturdy! Oh and I built them by myself.
@electron2601
@electron2601 3 года назад
I had to build two identical desks, what I did was organize the parts in liles and built both the same time.
@irst3966
@irst3966 9 лет назад
These people are ridiculous.
@mikenorman4001
@mikenorman4001 9 лет назад
MBAs, everyone! MBAs!
@MrMarkypolo
@MrMarkypolo 10 лет назад
I have assembled RTA furniture from The Container Store, from Costco and from IKEA. IKEA does the WORST job of all with poor instruction graphics and the absolute worst system (or lack of a system) for packaging screws, dowels and other hardware. The IKEA desk included a one-sheet instruction drawing, but all screws, dowels and miscellaneous hardware were thrown into one big plastic grab bag--good luck to the customer. The Container Store desk came with multiple blister packs containing the hardware, and each blister pack was stamped/numbered with the actual number correlating to the step in the instruction booklet. It was PERFECT and FLAWLESS. I cannot believe some Swedish genius hasn't figured out that this is the ONLY way to package hardware for these insanely ridiculous assembly projects. The Container Store rules!
@karenjcosme
@karenjcosme 10 лет назад
not the only way...the least expensive way.
@andrew1977uk
@andrew1977uk 9 лет назад
Mark H that is really an issue? I had my bedroom up in 8 hours.. that included 2 wardrobes, a bed, bedside table, shelving and a media unit. The only tricky part I found was some of the hinges. But if you empty the contents of your bag onto a surface and arrange each item, you'll never have an issue.
@outerwings
@outerwings 2 года назад
Even before the video started I somehow knew the guy with the tie would somehow end up finishing the job, the girl would start freaking she might screw it up and the kid in the center just might give up (though I couldn't say that soon). Stereotypes are there for a reason people!
@SovrenLabs
@SovrenLabs 7 лет назад
the 3 could not assemble because they have little exp in assembling...period...These people are the worst examples for this test. This has no credibility.
@cranjisbcmasketball
@cranjisbcmasketball 4 года назад
i put an ikea dresser together in 2 hours with only instructions how do they think this is hard
@flatpackninja3160
@flatpackninja3160 11 месяцев назад
😀😀Using an iPhone to loosen a fitting is a new one. Well done to the boss for persisting. Mark of a true leader.
@FAMUSOLDIER
@FAMUSOLDIER 3 года назад
After assembling the same units 4-5 times you probably can do it in 5 minutes.
@Jubguy3
@Jubguy3 6 лет назад
sweatshirt dork HOLDING ONTO THE PIECE HES TRYING TO ASSEMBLE
@captaindrywall
@captaindrywall 4 года назад
now ask them to dial a phone, maybe the older guy can.
@sarahpursley719
@sarahpursley719 3 года назад
The guy in the tie is breaking my back just watching him.
@jeffallison9113
@jeffallison9113 9 лет назад
Once you learn everything about the particulars of these products its not hard at all. That being said, until you can get past that point I found it frustrating and comparable to landing on a foreign planet . hmmm havent been able to complete that either.Hang in there!
@МастерАлексей-э9б
@МастерАлексей-э9б 2 года назад
Вы никогда не соберёте любую мебель за 5 минут, даже зная её досконально, не говоря уже о человеке, который первый раз её собирает. И не важно, ИКЕА это или мебель другого производителя. То же самое относится к сборщикам мебели: если он первый раз собирает какую то мебель, то на это может уйти достаточно много времени, даже если у человека полные знания о фурнитуре. Поэтому в его адрес неуместно говорить: а чё так долго собираешь?! Да даже если и не первый раз. You will never assemble any furniture in 5 minutes, even knowing it thoroughly, not to mention the person who collects it for the first time. And it doesn't matter if it's IKEA or furniture from another manufacturer. The same applies to furniture assemblers: if he is assembling some kind of furniture for the first time, then it can take quite a long time, even if the person has complete knowledge about fittings. Therefore, it is inappropriate to say to him: why are you collecting for so long ?! Yes, even if not the first time.
@Svendus
@Svendus 9 лет назад
Tips : Use your head not the iPhone Plus Swedes have high IQ, any boy or Girl 15 years old needs under 10 minutes, without Manual iPhone Plus to mount a Regisör bookshelf and without speaking with each other also. The problem are not the bookshelf iself rather how many engineers you need to mount an ordinary electric bulb. Man has a refined intelekt some have intuition use it now an then it will keap your brain sharp :-)
@spacecityassembly783
@spacecityassembly783 Год назад
The first one you do is always the hardest.
@MeltingTheta
@MeltingTheta 2 года назад
It's times like these we get to see the hypocrisy of "feminists". "Gender roles" 🤣
@rogerroger8192
@rogerroger8192 Год назад
Thats explain why he is the CEO
@angelme5692
@angelme5692 5 лет назад
And like that a new trend has begun. Sort of like the Rubik's cube records, but with ikea furniture xD Who will assembly it faster? xD
@TraceguyRune
@TraceguyRune 7 лет назад
IKEAS testers were all Asians... They should hire average Americans to test the construction of their furniture. Obviously it takes 60 minutes, not 5
@AlexSage
@AlexSage 3 года назад
This is not interesting... I want to learn how to assemble people for strike, etc... how to motivate and lead masses. not to assemble furniture... lol =))
@nicfarrow
@nicfarrow 7 лет назад
Everything I ever bought at IKEA was absolute trash. Assembling it was not the problem; - Keeping the paper-based cardboard desks from sagging until they are utterly useless; that's the problem. The desk I am using was a replacement for an earlier one that they replaced because of its sagging a full 5 cm (2") in the middle. This one now has a piece of 2x4 standing between my knees to hold it up flat enough to use the keyboard.
@andrew1977uk
@andrew1977uk 9 лет назад
This seriously took 20 mins to put up? And you give business advice?! For shame
@karenjcosme
@karenjcosme 10 лет назад
hah! newbies.
@newagetomboy
@newagetomboy 5 лет назад
LoL more like 4-6hrs
@L1vU.
@L1vU. 8 лет назад
#dicksoutforharambe
@ww3586
@ww3586 7 лет назад
WE WILL NEVER KNOW BECAUSE OF UR TERRIBLE EDIT SKILLS
@americanstyle6280
@americanstyle6280 7 лет назад
Junk furniture,......
@Dpatterson00
@Dpatterson00 5 лет назад
IKEA is great compared to other furniture.
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