The real reason cheese is yellow

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Cheese is yellow, milk is white. What’s going on here?
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While making a grilled cheese the other day, a question popped into my mind: Why is cheese often yellow even though milk is white? Of course, this isn’t entirely true across the (cheese)board - cheese comes in a remarkable range of colors, from pale white to deep yellow-orange. Take cheddar, for instance - it can be found in both shades. So which color is the "real" cheese?
To unravel this mystery, I sat down with Paul Kindstedt, former president of the American Dairy Science Association and a professor emeritus at the University of Vermont. Our conversation spanned over an hour, delving into the fascinating history of cheese, its evolving colors, and the marketing influences that have shaped our perceptions.
In the latest Vox video, we dive into it all, shedding light on the surprising connections between color, culture, and the art of cheesemaking - all in less than seven minutes.
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8 окт 2024

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Комментарии : 320

@DJVLDN 21 час назад

Title: “Why cheese is yellow” Video intro: “Why cheese is orange”

@EveryCrazyDay 21 час назад

Intentional mistakes to increase engagement in the comments seems to be working well.

@bigfootwalker5399 21 час назад

Seriously!

@iamadit8863 20 часов назад

@@EveryCrazyDayYou got a good point and I know that works

@girak2 20 часов назад

It's both!

@SlyQueguy 20 часов назад

@@EveryCrazyDayit's not a mistake if it's intentional

@normalchannel2185 19 часов назад

4:06 To save money, they used SAFFRON???! What? Isn't it like one of the most expensive spices?

@recluseren 15 часов назад

I assume like how lobster used to be peasant food!

@CarpetHater 15 часов назад

Yeah, that seems weird to me aswell, maybe yellow cheese was way more expensive back then and even adding Saffron was profitable.

@Stellanmushroom 15 часов назад

We use saffron in our food, and it actually gives off a very strong color. A tiny bit-as in a few-perhaps a dozen-strands-could dye 2-4 people's portions of rice really yellow. so yes it's very expensive, but at the same time, also not as inaccessible as one would assume

@normalchannel2185 15 часов назад

@@Stellanmushroom yea, I use it too (kashmiri) and that's why I was shocked. Cause with the prices it's like flaky gold

@m.wajihuddinkhan1857 14 часов назад

bruh, i'll take grassfed saffron cheese any time of the day over naturally yellow "spring grass" cheese

@youtubename1234 21 час назад

I dont think American proccessed cheese should be in the category as real cheese

@Vtarngpb 21 час назад

It legally isn’t in the US 😂

@SomeDudeSomewhere 20 часов назад

There was a chemist on youtube that made American cheese on a video and he clearly explains IT IS real cheese. Cheese is a processed food, always has been. So it doesn't matter how you process it as long as you end up with cheese by using cheese raw materials. The healthiness of industrial processed cheese is a whole other story though, as food additives can all have consequences.

@stennan 20 часов назад

"Cheese"

@jacob537 20 часов назад

@SomeDudeSomewhere I think that was NileRed, or at least he did a video about it too.

@j2simpso 20 часов назад

Just about every food is processed. Doesn't matter where you live or what you eat, every food has to go through some sort of process (often referred to as a recipe). Sure you can raw fruit and veg but most people are going to eat real food and real food requires following a process.

@afonsolucas2219 21 час назад

I love these types of videos. It's the sort of video you read the title of, you tilt your head and you go: "huh...". I had never thought of it. Keeping curiosity alive.

@motherlandmars5999 19 часов назад

For millions of years, people have been eating the meat of animals. Every day, in butchers, markets, restaurants, factories and other places, the meat of an incredible number of animals is slaughtered, sold, cooked and eaten. Despite this, the number of animals does not decrease even a little. Allah Almighty's kindness to people is infinite. Praise be to Allah, the Lord of the Worlds. People spend hours on everything in 24 hours. They spend hours watching movies, watching series, watching football, playing games, social networks, reading books, walking, meeting friends and everything else. However, they do not take 10 minutes to worship the Almighty Allah, who created from nothing and gives all his blessings without reciprocation. They do not praise Almighty Allah by prostrating themselves.

@yurinator6380 15 часов назад

Me too. Finally not a pro-Ha*as Video

@N0-1_H3r3 17 часов назад

Grew up in the UK, where cheddar cheese originated (Cheddar in Somerset). It's always been white to me. The idea of it being seen as yellow/orange by default is bizarre to me.

@liamdavis2387 16 часов назад

White or very pale yellow is normal to me. If it's darker I tend to think it's bad.

@TomCook1993 11 часов назад

If you ask the average American, they’ll say cheddar originated in Wisconsin 😂

@martinc.720 7 часов назад

Tell an American that something did not originate in the US and they'll fight you :)

@jeannelagarde2489 14 часов назад

Me, a french woman, who literally ate white cheese 20 mn ago : "what in the devil are they talking about ?"

@martinc.720 6 часов назад

I don't think it would matter if you had cheese 2 days prior instead.

@cassieoz1702 37 минут назад

American, dyed cheese

@ebridgewater 17 часов назад

In the UK, we don't expect cheddar to be orange. We expect the pale yellow.

@サンゴ礁Scleractinian 15 часов назад

When I moved from the UK to the US, one of the things that surprised me was how brightly coloured the cheddar was!

@jason5047 12 часов назад

@@サンゴ礁Scleractinian Yeah we have coloured cheddar (orange) as well as normal (white), both taste the same though coloured has the natural food colouring annatto to make orange. So some of us in the UK must to some extent expect it to be orange for them to make it so..

@leeashleyanthony 12 часов назад

Orange if it is Red Leicester 😄

@bonedido 10 часов назад

ok good for you. now what

@ebridgewater 9 часов назад

@@bonedido My point was, in the video, it was made out that cheddar was supposed to look orange. Maybe in America, no idea. But not in the UK.

@willkelly7370 19 часов назад

This whole video is so American

@jrmichaelaupers 7 часов назад

Exactly, i would never want an orange cheese 😂

@Benlucky13 6 часов назад

@@jrmichaelaupers if you actually watched the video you'd know they've been dying cheese since the 1400's. hardly a phenomenon exclusive to or started in America. the whole reason they were dying cheese orange was because higher quality spring-time cheese was more orange. which again, you'd know if you watched the video.

@gabbonoo 3 часа назад

@@Benlucky13 he didnt say it started in Murica. the USA is fairly known for their excessive dying of cheese, post-popularity.

@pabloa.. 16 часов назад

If someone is curious about it, "annatto" is called "urucum" in Brazilian Portuguese (from the transliteration of the Tupi word "uru'ku", meaning red). It's used to add color to food all over the country. If someone is NOT interested, my bad. 😅

@gandreoliva 15 часов назад

Same here, in Spanish it's "achiote" (the word comes from nahuatl, and it's use is very traditional). And I can't believe this is what they have been using for making cheese yellow!

@pabloa.. 15 часов назад

@@gandreoliva, cool! Tks. I had no idea either...

@geoffreyheckroodt2018 21 час назад

The irony of using saffron in order to scam the market is just too much.

@motherlandmars5999 19 часов назад

@Zaihanisme 18 часов назад

People been eating millions of years? Lolol please

@normalchannel2185 14 часов назад

@@motherlandmars5999 tell that to the dodo lol

@gabbonoo 3 часа назад

@@normalchannel2185 i think he's saying "god provides enough for you and if he doesnt give you enough food, he plans for you to starve for his glory" ...it's like people read scripture without cultural context and make whole books and even lifestyles in that misconception. T - T

@gabbonoo 3 часа назад

i think the one that used saffron probably boasted about having ~Saffron Cheese~

@MrNuubstar 21 час назад

American cheese is more orange

@the0ne809 16 часов назад

that is not even cheese.

@charlesharper2357 12 часов назад

As is the criminal felon running for President. Something about the colour orange attracts the gullible.

@martinc.720 6 часов назад

Some presidential candidates too.

@gabbonoo 3 часа назад

@@the0ne809 it literally is cheese with some sodium-citrate. it's melty cheddar.

@ChibiSteak 17 часов назад

2:15 sponsor skip

@oliversissonphone6143 11 часов назад

Yes

@deleted-something 21 час назад

Idk, yellow is my favorite color so cool, although as someone who grew in a farming area, I was always acostumed to see and eat “white” cheese

@motherlandmars5999 19 часов назад

@Pikachu-ho8rp 26 минут назад

please learn how to use the period symbol as well.

@HowToMolly 21 час назад

I mean most of the cheese we eat in Europe is white. This yellowness seems to be specific to how American cheese is made.

@perhapsyes2493 21 час назад

I don't think that's true. Overwhelming majority of cheeses I see here are yellow. (🇳🇱)

@ten060 20 часов назад

@@perhapsyes2493 Counterpoint: The Netherlands doesn't exist, it's a psy-op created by Big Bicycle to convince you that cycling isn't completely lame. Have you ever heard the Dutch language? No one can convince me that that Simlish language wasn't created by an intern during their 6 week summer work experience period.

@motherlandmars5999 19 часов назад

@TheDoc2302 20 часов назад

As a French it hurts seeing the only cheese mentioned in this video are Cheddar Cheshire and Gouda…

@potapotapotapotapotapota 20 часов назад

As a half French I love Come on bear it's my favourite

@aeolia80 19 часов назад

Because it's a video made in the States for the US market, and mimolette doesn't show up often in the supermarkets in the States, lol

@andrewklang809 17 часов назад

Well, I don't think they wanted the video to run for three hours.

@Betweoxwitegan 17 часов назад

Brie tastes like cardboard...

@TheDoc2302 17 часов назад

@@Betweoxwitegan then you never tasted real Brie

@yuki_musha 21 час назад

Meanwhile, my cheese is blue.

@andrewklang809 17 часов назад

You left it out too long.

@aurora6920 16 часов назад

Stilton is so popular here

@toxicbagel 15 часов назад

I'm so thankful to hear another living soul pronounce Gouda (more) correctly. I first heard about it when I was in high school German class, so naturally, my teacher switched between the phlegm-filled true pronunciation and the Anglicized "gow-duh". However, most Americans say "goo-guh". I've had so many people "correct" me with their ignorance over the course of the last 20 years. 🙃

@gasdive 20 часов назад

Blessed are the cheesemakers

@Sjalabais 15 часов назад

Actually quite fascinating that changing the colour of cheese is a 5-600 year old tradition. Humans want to be deceived.

@charlesharper2357 12 часов назад

As a Canadian I'd always thought that Cheddar was orange. It came as a bit of a surprise that it was always yellow or white in Australia.

@NaiBreeze 5 часов назад

I was surprised as well as someone from the U.S. who lived in London. But I was pleasantly surprised because I had never liked cheddar until I tried the white version

@tomholroyd7519 19 часов назад

Eating during the ad is an innovative time-saving technique. Since we both know I'm fast-forwarding through the ad anyway, it's a win win

@EnigmaHood 21 час назад

Food coloring basically to meet expectations. A lot of processed foods use food coloring. Red meat is typically not red either, it looks more grey, but is exposed to carbon monoxide to make it red.

@motherlandmars5999 19 часов назад

@Moreinius 19 часов назад

This is why I'm confused every time I ask for cheddar, sometimes it's this color at this restaurant and then some other times it's another at another place.

@WDSimp 20 часов назад

I have to imagine that a cheesemonger's business card would have holes in it, so it looks like a slice of swiss cheese.

@DanielleWhite 18 часов назад

And that explains why the time we accidentally made butter it was white. I was a dairy farm kid and one day the compressor for the bulk tank cooling system failed just after we finished the evening milking. The mechanical agitator kept running for hours because the thermostat was calling for cooling and the result was a small amount of butter...and several hundred gallons of milk that we had to dump because it had risen above the safe holding temperature.

@timothytumusiime2903 20 часов назад

👀"that is one vascular udder by the way?" I know right?? It's almost concerning 😅

@martinc.720 6 часов назад

Did anyone else have some sort of video about cheese (I think?) interrupt their advertisement?

@MalaksMessage 19 часов назад

Please do not eat raw cheese like this expert says he does! The health risks are just too high. I think it’s unethical to include in this video.

@whatsadog2445 5 часов назад

Yes make sure to also never see the sun, it's also carcinogenic. Better stay home and eat carrots.

@MuhammedAasil 16 часов назад

Man, Vox really makes you think about random stuff deeply, don't they? I stared at the thumbnail for like a minute man. Shower thoughts but better.

@135k 9 часов назад

FYI: You can't do a 1 minute ad in a 6 minute video and expect to maintain subscribers.

@nnkk7742 21 час назад

I hate that foods are dyed but at least these dyes are not toxic. 🤷

@asnoopy 19 часов назад

This could be just 1 min long

@danielsemyonov 18 часов назад

6 min video with a 1.5 min ad. Wow Vox has fallen from grace

@bitzlibutzli1004 16 часов назад

they need to eat too. those high quality videos take a lot of workforce to make.

@martinc.720 6 часов назад

@@bitzlibutzli1004 They have over 12 million subscribers. That's a lot of RU-vid money.

@rrg.r2456 4 часа назад

Why not use turmeric?

@omarrp14 20 часов назад

Probably should not have included the end portion about raw milk cheese. Appears to have been an uptick in people talking about the benefits of raw milk , but it isn’t safe to consume. the risk of getting ill from it for little to no difference when compared to pasteurize milk is too great

@iwatchyoutube523 15 часов назад

Aged raw milk cheeses are ordinarily safe and completely legal in the US.

@korakys 6 часов назад

Here in New Zealand the cheese is mostly yellow, but apparently there is no dye in it. How do they do it? Seems like by having grass fed cows and not skimming off the cream. There is no orange cheese here that I've seen.

@Kausan1 5 часов назад

No orange cheddar, you mean

@matthijndijkstra25 20 часов назад

When living in the US for a bit, American cheese always seemed more colored to me than Dutch cheese.

@bosssyndrome6416 17 часов назад

"That is one vascular udder by the way" Why'd he say it like that 😂

@williamsmith7221 8 часов назад

Is marketing another word for legal lies?

@luuk_twister2068 20 часов назад

Didn’t watch the video yet; my guess is that the USA adds an ungodly amount of food coloring and conservatives. Edit: Guess I was wrong! Although I was right about food coloring, the practice described is very widespread.

@gabrielallred2253 19 часов назад

I want to listen to the yellow shirted cheese man more. Very interesting story.

@oskarleijon 18 часов назад

The real question is why milk is white when grass is green!? 😂

@joãoAlberto-k9x 20 часов назад

Because i ❤ the yellow color. Only.

@maximeberteloot 12 часов назад

Vox makes a video about cheese colours interesting, that's cool thanks

@triadwarfare 17 часов назад

The only cheese I find in our local grocery store in the Philippines is "processed cheese food". The one at the fridge is beyond my paygrade.

@audenatticus3756 9 часов назад

Las year I visited Cheddar in the UK and was surprised by the fact that the traditional cheese was pale yellow or white. It was so delicious

@willemvandebeek 19 часов назад

Ah the Dutch, scamming their customers since colonial times. The worst part of it all: we are really proud of it as well! ;)

@juanmacias5922 7 часов назад

Raw milk cheese... people are really trying to win a Darwin award lately.

@KuruGDI 16 часов назад

1:34 Best cut ever 😂

@VersionV 16 часов назад

"Believe it or not; carrot juice!" No I believe you, since the word "carotene" literally comes from the word "carrot"

@eugenioarpayoglou 21 час назад

I wonder if annato has lead...

@corgikun2579 14 часов назад

use the power of the internet to find it out

@xerofelix7090 6 часов назад

Cause it sells better. That's why. Most yellow cheeses have good coloring added to make it more yellow/orange.

@Sytarie 15 часов назад

Watching this as a swiss-french person is hilarious

@braveheartbob3473 15 часов назад

i always think i'm watching Al Madrigal when u narrate Vox

@AussieTVMusic 19 часов назад

Light coloured cheese looks healthier

@simonlb24 12 часов назад

UK'er here - Cheddar over here is typically white or slighly off-white although you can get red cheddar, but it's not very common. Also, red Cheshire? That's just an abomination, it should be very white!

@liamdavis2387 16 часов назад

Yellow cheddar is standard here in the UK, the orange stuff looks weird.

@huskydadtokoda 11 часов назад

Incredible that they used saffron to colour dairy when it is so laborious comparatively.

@Spitty95 13 часов назад

yo the random Nas sample is fire lol

@maomao180 3 часа назад

You missed a very important step, cows eat grass then have to be artificially impregnated to begin lactation, they don't just produce milk for no reason, like every other mammal they produce milk for their offspring.

@raghavpatel720 14 часов назад

Will they make a video talking about why the grass is green?

@AJarOfYams 15 часов назад

If my Brie, Danbo, or Samsø cheese become a strong orange, I'll be very concerned

@ow_oso 21 час назад

Vascular ✨utter✨

@andrewklang809 17 часов назад

It's spelled with double Ds.

@-DM 20 часов назад

Wow, I always thought that the orange around Muenster was wax, apparently it's just a spice.

@krisc2411 19 часов назад

Sorry we can't pardon the eating. I hope this is not going to be new trend, I am really not sure what the point of eating on camera is, but let's not make it a thing please.

@ben_r_ 13 часов назад

Reminds me of how most people think eggs are supposed to be bright white.

@TheRubySpider 4 часа назад

“How do I had the fact that I’m cheating out on my cheese? I know! I’ll put saffron in it!”

@Orrinn123 8 часов назад

The US is so bizarre

@sloucherdotorg7 4 часа назад

Getting that Johnny Harris cadence at the beginning, I see.

@yohann69 4 часа назад

I'm so glad to live in France where we have natural cheese and much better food. It seems that everything Americans eat is processed food

@TH-lu9du 11 часов назад

Next video: The real reason the Vox logo is yellow

@buckthenarrator819 19 часов назад

"blessed are the cheesemakers"

@bargepoled 19 часов назад

Cheese isn't all yellow. Cheshire. Wendlesydale. Mascapone. Mozzarella. All white.

@natalian9876 13 часов назад

in the U.K. never seen annato in the cheese ingredients 🧐

@someguynamedelan 13 часов назад

I wonder if carrot-dyed cheese “returns” the carotene into the cheese. If so, I’d rather eat carrot-dyed cheese over annato.

@DNKNEs7174 14 часов назад

the microphone not really good / sorry for feedback other than that great video as always

@Razear 3 часа назад

No surprise given that our entire food system revolves around optics and taste rather than health and nutrition.

@dangero4559 2 часа назад

Why am I watching a video about cheese at 3am

@neverwares 17 часов назад

Imagine being a renowned cheese expert and pronouncing Gouda wrong 🤣

@martinc.720 6 часов назад

Imagine only being able to leave "Imagine" comments.

@dfermette 14 часов назад

Is that sponsored by the dairy industry? They're know to sneak in everywhere. 😏

@SnowWhite717_ 21 час назад

I love Cheeeeeese! Any cheese. All cheese. Mild, Sharp… I don’t think I’d care what color it was except Green 😂❤

@j2simpso 20 часов назад

Whoever made this video has clearly never had Swiss or Mozzarella cheese

@How.bout.no.k 16 часов назад

Video starts at 2:16

@WingSun 14 часов назад

As a French, cheddar is not the best cheese out there

@RobsNeighbor 20 часов назад

I am from Wisconsin and not sure I know.

@andrewklang809 17 часов назад

Well if you guys don't know, what hope is there for the rest of us?

@DM-yj9qf 19 часов назад

"it's not colored" - PHRASING!

@IamNoodly 20 часов назад

"Europe was getting really wealthy"

@cbones6286 5 часов назад

It’s time we get rid of tartrazine and bring back annatto.

@jaket282 19 часов назад

Answer: America Cheddar is white in the UK

@yusukeinfinite Час назад

This is only the perspective of Americans. I've never seen orange cheese anywhere in the world other than the states, or product from the states. when this video says "people" or "we", they only mean Americans, the rest of the world just eat normal cheese.

@d4shka330 20 часов назад

Omg its john cheese

@JJONNYREPP 13 часов назад

The real reason cheese is yellow 2104pm 8.10.24 we dont care what colour the cheese... what we do want to point out is that the surplus of milk which the world pours down the drain every week can and should be used to make....cheese. and sold at a reasonable price. c'mon farmers cut out those middle men and sell us decent reasonably priced......................cheese..... whichis hardened milk. and which we all deserve.

@tattooedredheadx 15 часов назад

Great video, very informative. Vox should stick to these types of videos and stay away from politics.

@LizziesLukas 19 часов назад

That hilarious considering American Processed Cheese are the embodiment of yellow cheese while in Europe, most cheese are white

@Xnnx__ 5 часов назад

Ok so animals do not produce breast milk unless they have been pregnant or given estrogen and progesterone and other hormones. Feel like that wasn’t noted here.

@joãoAlberto-k9x 19 часов назад

Say " cheese".

@enthusiastsofnewengland5073 18 часов назад

Annatto is the reason, saved you 6:33 of your time

@denisruskin348 20 часов назад

''Cheese is yellow' Shows an american processed slice. Something we in EU banned from using the word cheese. Anyway.

@treyroy755 19 часов назад

FYI: American cheese is a specific type of cheese (Cheddar cheese with sodium citrate added). There is not a single shot of American cheese in this video. These are all American cheeses (mostly cheddar!), but there is no American cheese.