What about when keywords have so many variations ex: tow truck, tow truck near me, tow truck service, tow truck (city name), tow truck service (city name), emergency towing, emergency towing near me, etc... There are so many keywords that have so many different ways to say them and phrasing to add to them. Do you do an ad set for each one?? or mainly just for Tow Truck Service, Emergency Towing service etc??
What bidding strategy do you recommend improving quality score quickly? Is "maximizing clicks" a valid strategy to get data faster than "maximize conversion" if some of your KWs are 3/10 at the beginning of the improvement process?
Looked useful video. For new campaign which has not less click, maximize clicks recommended to get data so then one can change to maximize conversions (if conversions enabled through Google analytics). Kw score won't depend on bid strategy but would depend in CTR, Landing page experience, Ad rank etc
I have only one campaign with one ad group and one ad with multiple keywords and they do trigger some keywords that don’t match the ad copy so dividing that makes it a bit more personalized for a better UX. … I’ll try this out ! Thank you , i never thought of using the same keyword in different match intents usually I just left it either broad or exact and not both in the same ad but I’ll test this out
what about headline and description? will we just use one that keyword for headline and description? Will we go with one headline and description? & If we have one landing page in which we have used all that keywords then can we use the single page for all ad copy? Thanks .
I have been ready that "SKAGs are no longer fit for purpose in the new age of automation." I have read this same heading/line so many times in past couple of months. what do you think?
@@DarlingtonMedia Hmm, i see. I'll try skags in my account as an experiment then, will watch some of your videos on how to structure them properly and let you know what i find
