👉 Get your FREE copy of my Google Ads Optimisation Checklist, which is what I use to know exactly what I need to optimise in Google Ads everyday: www.definedigitalacademy.com/google-ads-checklist
Tasked with placing my first G ads I learned a lot more from you in 15 minutes than reading countless articles, how-tos, other YT videos on the same. Absolute gold.
Its so funny to me because so many "Guru's" on the internet claim to have a secret sauce, and to be fair some may have some custom columns developed in ads as well as some other external and 3rd party metrics organized in a specific way, however at the end of the day most of the battles are done at the practical level using a lot of strait forward methods such as this. This video is super strait forward and gonna help a lot of people. I know when I was first starting this would have helped me. Great job my man!
Hi! I see most options on my left side menu but the "keywords" menu option is not visible. I have been trying everything for an hour, still can't find it. Could you please help?
I loved your videos. I´ve learned a lot with them. I´ve downloaded you checklist. Youknow what would be a great video...a how to do all the things in your check list. There are some things that I can´t seem to find or do.
I did all the steps that you mentioned in this video and the previous one, but unfortunately Google takes money from me for clicks, not successful conversions.
Hey, thanks for your videos man! how do you make sure that you’re headlines show up on the right position if you want the keyword focus on #1, emotional trigger #2 and CTA on #3? Do you recommend pinning all these type of headlines in the right position?
Hi Luis, yes I do recommend pinning your headlines. Check out this video where I discuss split testing further: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-G1nBF8jljeA.html
Hello, Aaron. I'm in a bit of a pickle. I teach English on a third party website known as Preply. I have no access to the backend of the site to add a tracking code for conversions. So I feel boxed in with no options to optimize for maximize conversions. I need help. Right now I'm running maximize clicks but am afraid I might just be wasting my money.
Very helpful, I just noticed that my Google ads were targeting the wrong audience (Google was ignoring my keywords and only targeting similar words that have nothing to do with my services), so the ads were getting lots of clicks but I didn't have any conversions and the average time people spent on my site was only 9 seconds.
I want to get as far away from affiliate marketing as possible…it’s worse than the government lotteries…only ones making money are the top 1% and Google and Microsoft….total racket!
Thank you for the video. Google is suggesting me to change the goal of my new campaign from clicks for conversions based on conversions with no value (free ebook) from the past campaign. This new campaign has no conversions yet. Do you believe that is a good idea?
Hello Aaron, Thank you a lot for the video, very informative and gives a different overview on the topic. I have a question on the structure of the ad; based on your advice, the copy of the ad should have H1 keyword focus, H2 emotional trigger, H3 call to action. When running a responsive ad, we are advised to add more headlines and not to pin any. Google will then choose which one to show first (sometimes some are not shown at all), which results in not sticking to your suggestion above. What is your view on this? What do you suggest doing? Thank you!
Hi Lilla, great question my view is this: Because Google cannot complete split testing on your responsive search ads until they get 5,000 impressions in 30 days - you need to complete manual split testing. I do not pay too much attention to the ranking that Google gives for RSAs as I have seen "Excellent" Ads provide lower CTR & no conversions and ads that Google ranks as "Average" have higher CTR & conversion rates. I talk more about this in this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-G1nBF8jljeA.html
Hi, since you seem to be quite experienced and there is not alot of content about this on the web, I'd like to hear a second thought about this. When using max conv. value or tROAS, googles ai algorythms try to increase revenue of conversions. (larger checkout baskets, higher priced items) Lets just assume they do pretty good at this for the sake of my scenario. ROAS does not say anything about a companys ROI. It does not account for fixed costs or margins etc.. Even if you work with an average margin and apply that to the conv. value, substract ad spend and use it as metric to monitor profit, accuracy still suffers, because different items in your store might have different margins and the average margin might be off. Pfofitability is related to overall revenue volume aswell, beacuse of fixed costs. So ROAS by itself is really just an indicator for comparing ad performances inside google ads but its not related to the real world. Also the tROAS machine learning would not care about this custom metric. It will only maximize ROAS. So my idea is to adjust conv. value to represent profit BEFORE it is passed to the tROAS bidding algorithm. This way you could use googles machine learning power to actually maximize profit for you. (its "ROAS" would then represent profit, not ad spend) I wonder if this is something that people in e commerce consider, or if they just use different strategies (only selling item's with high enough and similar margins etc)
Great question! This is something that I refer too as "Conversion Hierarchy" which is where you edit the conversion values so that you can let Google know which conversion is more valuable to your business. This is easy to do for non product sale conversion actions like form enquiries or phone calls. For example if you business gets better quality leads and conversions from phone calls over form enquiries you can set your conversion values as: > Phone Calls = $100 > Form Enquiries = $10 This then lets the Google algorithm know that you want to target phone calls over form enquiries and they will then target users & searches who are more likely to call (when using a max conv value setting). However the issue does arise with eCommerce conversions, because the value is linked to the product price. So what I do is run seperate campaigns & product groups. The benefit of splitting your eCommerce focus products into different campaigns is that you can control the budget at a campaign level, so if you have a low profit product that converts really high you can put that into a seperate campaign so that that product does not take all of the campaign spending because Google's AI keeps targeting product due to the high conversion rates. This then leaves budget for you to focus your spending on high profit products that may not convert as well. I hope that helps and please let me know if I missed the point of your question.
@@AaronYoungGoogleAds Thanks for the elaborate answer. Yes. And no. I mean specifically the case for ecommerce. When the sale happens, I want to calculate it's profit (ignoring ad spend and taxes) in the webshop backend, before it is passed to tagmanager. So that when the conversion is reported in google ads, it's "conversion value" automatically represents "profit" not "purchase price". When doing that, I could just let the max conversion value or target roas do their thing without having to worry about budget reallocations or any of those things. Google would naturally maximize my conversion "profit" value for me. And the "ROAS" in google ads reports would naturally represent my actual ROI (before taxes). It's probably not done by many people, but I think it would be alot better than maximizing standard "roas". Because standard "roas" really doesnt say anything about profitability, but rather about relative Ad performance. ROAS by itself is meaningless for the financial success of the business.
Hey @@nono9555 sorry for the slow reply on this one - as Google flagged your comment as spam (maybe because we were talking about how to best beat the algorithm 😂) This could be done in Datastudio, but you would have to first manually adjust the conversion values in Tag Manager or Analytics. Personally, I have not done the above before but what you are saying could work.
I need some advise, I keep getting the wrong calls. My niche is roadside assistance & I own a mobile tire shop. I just went through search terms adding positive keywords and negative I went through about 2700. But I love working on my adds I'm actually obsessed with them. But I'm losing more then I'm making right now. And now my ads are saying "leaning" and they haven't been converting I know I need another landing page but they are getting so expensive now a days. My next step is build a nice call to action landing page because I'm using Google website as my landing page and I can't add tags to it SMH. I'll get it together soon. Any advice is welcomed. Thanks for all the great information 👍
Have you checked the "Call Extension Report" this gives the call duration and you can also add the keyword that triggered the call. So with this report you can then find the keywords that are being used that are ending up in the longest phone calls. It even shows the phone numbers so you can even match the keyword with the quality of the call. From there you can then focus your spending on the keywords which are providing the best quality calls.
I run a non profit and have the 10,000 dollar free ad grant account but I am so lost in doing these Ads? My 3 campaigns are focused on clicks, but your account tracks conversions and I have it on clicks but very confusing.
Hi I am in USA running appliances Repair business with google Ads for 2 month only clicks no calls the took lot of money .. customer service is very poor not helping at all i have ad only with google. can you help me to solve this issue or r you have any paid service to correct this issue?
Check out my paid 10x Google Ads community. As this is where I offer extra training, live coaching calls and you can also post screenshots in my community www.definedigitalacademy.com/10x-google-ads-community
Hello Aaron, thanks for the fantastic information. Is it possible for you to make some videos about app install campaigns? We had a very nice campaign working, wonderful cpi's, in app purchases. Somehow it got broken and we are trying to get that performance again for a week. We are opening the same ad campaign but it is not even close to first campaign. Do you have an idea why we experience this?
Hi Aaron! We just invested in your course! You are the real deal, to the point free updates even on this channel. For all of you that is thinking of investing... do it now and benefit from his current SALE. (NOT AFFILIATED)
Thanks Christian! So happy to hear you are enjoying the course and really do hope you continue to get extra value from it. Also I look forward to reviewing your campaigns & meeting you in the included coaching call 👍🏻
Hello, I would love your advice! We got a google adwords audit completed at the start of the month and it suggested we start a brand new campaign from scratch - so we did! But since then we have not seen any conversions! - I have triple checked that the coding it done correctly - I have no answer for my boss in my monthly feedback meeting as to the reason! please help! Thank you :)
Hi Shannon, if you are getting clicks but no conversions I would check: 1. Your search terms (not keyword - see point 1 of this video) and check to see if you are paying for search terms which are not related to your product or service. If so, add them as negative KWs 2. Check your Google Analytics data. What you want to be looking for is: > If you are getting conversions but just not from Google Ads, you then know it is an issue with the targeting of your Google Ads. So in that case test some different landing pages and ad copies. Also make sure that you have your conversion settings set to "linear" or "time decay" so that Google Ads is getting attributed with conversions that may have first clicked on your Google Ads and then finished the sale 1-2 days later. > If you are not getting any conversions for any source (ie Google Ads, organic, social) you then know that the issue is not just with Google Ads. I hope that helps and please let me know if you have any further questions
Granted I’ve only spent a few hundreds quid on google ads but I get zero phone calls from potential customers. I get people trying to sell me seo packages. My ads guy said I’ll need to wait at least 3 months until I start seeing any results. I need work fast. I have tons of scaffolding ready to erect but hardly any work coming in. Any advice?
thank you, what is most important to me is that google ads don't inform us what happens after people click on ads. so we have to use google Analytics to gather this information.
Great tips, however with RSAs you never really know what headlines Google will show them. Do you run RSAs with three headlines only? I've heard people do that, but haven't tried it myself.
That first tip = 🤯 Perhaps it sounds like a simple thing to add negative keywords, but I'm new to Google Ads. I took a look at my search terms and about half of them were completely irrelevant! No wonder why my conversions dropped!!! Thank you!
Hello, I have one question my google ads aren't getting conversation. I have put keyword focus headline as well as keywords, proper images and video still getting this issue.... Kindly help me
Thanks for this! Regarding headlines, are you seeing better results these days by giving Google 15 different headlines variations to test, or do you recommend only feeding Google 3 headlines that follow your framework?
Hello Aaron, I'm getting lots of clicks on my Google ads but not conversions, may you fix my Google ads please? And let me know your charges? Thank you
My landing page is just a single page landing page with no navigation menu, and i'm getting high bounce rate, wouldn't that be normal? Since they have no other place to click to?
Hi Caleb, yes as you are running a single page website the bounce rate would not be relevant. So just focus on: - average session time - conversion rate 👍🏻
@@AaronYoungGoogleAds Thank you! I'm in the realtor business. Would you include all the possible conversion tracking options such as, Call Button, Whatsapp Click to Chat Button and Form Fill up as the possible options for them to convert easily or just one form fill up option?
@@CalebSeah I would include the multiple options. As some people prefer to call straight away and others prefer to message or fill out the form. The main thing is that you have conversion tracking set up for every contact option.
Hello ! Thank you very much for this wonderful video it was very useful! I would like to ask do you know how we can check the organic traffic search terms in Google Analytics?
@@AaronYoungGoogleAds Thank you! When you get the time and if you have the inclination, would love to watch a video on your rationale for using data driven or time decay.
H1 -H3 That is very true.. !! BUT, and this is a big BUT!!!! With the new Google Responsive Ads, you have absolutly no control of how your ad is put together. All my conversions has gone down, so what can you do?
Hi Claus, check out this video on split testing responsive search ads: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-G1nBF8jljeA.html As in that video I go through those issues
@@AaronYoungGoogleAds Ahh I found the "Pin to possition 1-3" function. That massively improved the autogenereated google text, bringing back control to me. My problem was people tend to click when they have absolutely no idea what the ad is about (Because google autogenerated nonsense) Thanks for the help 😁😁
Thanks Andras, just in case you are interested I also just launched a Google Ads Community which includes live Group Coaching + q&a calls. You can check it out at: www.definedigitalacademy.com/10x-google-ads-community
@@visiongroove if send me an email today I can send you a link so you can still take advantage of the lifetime 50% off discount. you can reach me at: aaron@definedigitalacademy.com
When I set up my ad copy and dont choose the recommended changing titles vs. pinning the keyword as the first heading and call to action as second and then emotional triggers as third the quality score lowers, so are you wrong or is google wrong honest question? should i just roll with the quality score lowering to about 75 percent or should i go with google heading recommendation which ends up sounding robotic like you have said before but the ad quality score goes to 100 percent, uhh!!! whats a fast reccomendation?
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