INEOS Automotive has officially opened its Sub-Saharan Africa headquarters in the famous Victoria & Alfred (V&A) Waterfront complex in Cape Town, South Africa.
A centrepiece of the recently renovated ‘Pier District’ of the V&A Waterfront, the INEOS Automotive site includes a flagship SMG dealership and 4x4 track along the seafront for customers to test drive the Grenadier, with the iconic Table Mountain as a backdrop.
Lynn Calder, CEO INEOS Automotive, said: “This is the ideal location for our SSA headquarters as it perfectly captures the brand’s spirit of adventure. The test track really highlights the vehicle’s capability. It’s an epic experience and a bit surreal, because on one side you have an incredible view of Table Mountain and on the other it’s just open ocean.”
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30 сен 2024