Inform people with your homepage (without overwhelming them) 

Love these website reviews & improvement videos, thank you! Re this website - I love how joyful & relaxing the portrait is, made me connect & interested right away. Totally agree with the tips mentioned and I'd not share the fine details of the descriptions out to other pages, leaving just a picture + short title, better if more evened up visually as well and yes by category. It would be great to also see how the owner of the website improved her website after these tips and the before & after. Just an idea for the followup video ;).

Great video and advice to trim the fat on our home page.