In this episode of Inside Marketing, I had the pleasure of speaking with the brilliant Robbert van der Pluijm, Head of Marketing at Permutive, about his impressive career and insights into the evolving world of B2B marketing.
Robbert shared his journey into marketing, highlighting the balance between customer acquisition and retention, and the importance of collaboration within teams.
Our conversation explored his innovative 'Lightning Strike' approach to impactful campaigns, his thoughts on navigating economic uncertainty, and the growing significance of adapting to changing buyer behaviours, particularly among younger generations. Robert also emphasised the power of empowering teams and fostering a culture of collaboration to drive success in today’s dynamic marketing landscape.
Here are the books that were mentioned during our conversation:
- Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Ramadan et al. This book covers the concept of the 'lightning strike.'
- The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Barta and Barwise. This book highlights the importance of "walking the halls."
Robbert also referenced research indicating that we've reached an inflection point where Millennial and Gen Z buyers have overtaken Baby Boomer and Gen X buyers in both influence and numbers. This is based on Forrester Research, which is mentioned here: www.forrester....
Thanks for chatting with me, Robbert!
29 сен 2024
