Inside NYC’s Hottest Vietnamese Dessert Pop-Up | NYT Cooking

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Meet Lauren Tran. Her pop-up bakery, Bánh by Lauren, started as an Instagram account in 2020 when the pandemic shut down restaurants like Gramercy Tavern, where she worked under the pastry chef Miro Uskokovic. During the pandemic, she sold weekly “bánh boxes” that featured Southeast Asian flavors in the form of classic French pastries and desserts. They consistently sold out within a few hours. Now, she organizes pop-ups at different locations throughout the city, featuring flavors like Vietnamese coffee and condensed milk, as well as her signature pandan coconut chiffon cake. They attract scores of people willing to show up early and wait in long lines for a chance to try her creations. Follow along to see how Lauren and her husband, Garland Wong, make it happen.
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Опубликовано:

5 окт 2023

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Комментарии : 469

@vikingsruleU 8 месяцев назад

I quit school to pursue my passion and my Vietnamese parents reacted the same way lol. Jimmy Yang, a Comedian said, " It's better to disappoint your parents for a couple years than to disappoint yourself for the rest of your life". I love hearing stories like Lauren. I hope she knows she inspiring people

@0_0juiced 8 месяцев назад

Where did he say Jimmy Yang was Vietnamese?

@0_0juiced 8 месяцев назад

Stop trying to be a smart ass

@vikingsruleU 8 месяцев назад

@@0_0juiced reading comprehension can be tough for some people lol looks like that person deleted the comments

@gloriaxia5784 8 месяцев назад

Jimmy is Chinese

@duydo6924 7 месяцев назад

It's Jimmy O. Yang. His surname is Ouyang (歐陽) .

@chardizard 8 месяцев назад

"When we got married I told her we could do anything." - POWER COUPLE

@ellosteve 8 месяцев назад

FRR

@umdangt 8 месяцев назад

What a beautifully edited video. That line really hit hard in the most beautiful way.

@neverresign7248 8 месяцев назад

The real American dream.

@jackhammer078jack4 7 месяцев назад

The problem is there are far and few of those around. All what people want is status and money. It is all about who has the bigger than the other.

@Jenny-tu9fc 7 месяцев назад

@@neverresign7248YESSS!!!! The true American dream ❤️😊😊

@ttrnet123 8 месяцев назад

Her partner is like a rock. Every couple needs someone like that.

@uzomaokafor8384 6 месяцев назад

Honestly, I thought the same thing. He was already helping her so wholeheartedly before marriage. They married well.

@karenm5129 8 месяцев назад

As a daughter of immigrant Filipino parents AND a pastry cook/baker...this made me so emotional. Truly inspiring. I wish the best for them.

@petalss5325 8 месяцев назад

He is so supportive. It goes to show how great person and pastry chef Lauren is. Really hope there own shop takes off and hope to go to her shop in person one day!!

@BriansBitchinBakery 8 месяцев назад

This gave me so much hope and inspiration in a time I didn’t know I needed it. I’m from Houston too and left veterinary school to pursue baking. A few months ago I was hosting a pop up and had a few Vietnamese moms come by my booth and questioned why I threw away vet school and asked “how does your mom feel about that?” My mom was actually there and came up to them and said “as long as my son is happy, I’ll support him.” I cried in my car after the pop up thinking about my moms words. Thank you Lauren for sharing your story 🥹 I’m hoping to manifest a fraction of y’all’s success and happiness 🥹

@LegacySB 8 месяцев назад

You're an inspiration too and your mom is amazing! Goodluck with everything! Stories like yours inspire others!

@bijoudeaux1 23 дня назад

how far were you?!

@LovingGodLovingOthers 8 дней назад

I live in Houston do you still have a bakery up? I would like to try it out

@KyleSeliger 8 месяцев назад

This is what New York is about. What a wonderful story about two deserving and hardworking people. We can still eat fresh without shareholders being involved!

@OceanicPearlz1 7 месяцев назад

Yes! As a newyorker confirmed!

@elenayee3093 8 месяцев назад

When I heard about your mom's disappointment, I couldn't help but feel the pain of it. As a person of Chinese descent, I've heard the same - mostly from my father. I'm glad you were still able to do what you wanted to even if mom still wished you went to med school. Also, very, very excited about your brick and mortar in the future. I had visited and taught in Vietnam in the summer of 94 and it was the first time I encountered Vietnamese food, coffee and more. Still have such fond memories of Vietnam and the people I met along the way.

@keystosuccess565 8 месяцев назад

@@MrLifeUnderTheScope😂😂exactly!

@fastbuckwu 8 месяцев назад

Asian/ Immigrant parents are always like "We didn't escape the homeland so you can grow up to be a chef!"

@goldenboy6667 8 месяцев назад

@WiggleWiggle454stop being bot weirdo

@OceanicPearlz1 7 месяцев назад

@@fastbuckwumy dad was like: u could get ready to work at mcdonalds not even mcdonalds would hire you

@YJ-es6su 8 месяцев назад

Lauren, you are definitely not a disappointment; you are an amazing person and clearly a great baker. And kudos to Garland - together you certainly can do anything together.

@lifeandsuchvideo 7 месяцев назад

Her pandan coconut chiffon cake is the best cake I've ever had in my life. I'm so glad she's getting to open a brick and mortar so more people can try it. Her pop ups are so hard to get into. So proud of you Lauren! Thanks for sharing your talents with all of us.

@WhatsOnYourMind. 7 месяцев назад

Hey, did her location open up yet, and would you know the location? Ty in advance.

@MarcusDaGrand 4 месяца назад

@@WhatsOnYourMind. I just read in an article that they will be opening their bakery at 42 Market Street in the Spring of 2024.

@mariaermides 8 месяцев назад

This made me so emotional! I know how hard it is to feel someone's disappointment when you're really just trying to follow your heart. I admire her journey and hope she continues to do really well.

@MelissaK-lh4ig 7 месяцев назад

I just want to tell you that Jesus loves you and that He only died on the cross for you to give you eternal life ❤️ Matthew 11:28

@houchi69 8 месяцев назад

Happy for them! As someone who was an immigrant myself, my parents would also like me to be more "successful". Not for them, but they want it for me. I am sure it is so hard for Lauren to hear those words from her mother. I hope that her mother is watching this, and reading all these positive and encouraging comments, and realized that she raised an amazing daughter. Lauren has this determination and success because of her upbringing. Lauren was shaped by her parents. I hope her parents will realize this and be proud and happy for her daughter's decision, no matter what it was and how different it was from the parents' expectation.

@stephennetu 8 месяцев назад

This is the definitive American Dream. That level of hard work and dedication, building something from scratch. What an inspirational and brilliant story. Thank you for sharing. I am cheering you on, Miro!

@melz4766 8 месяцев назад

@@WoozlewuzzleableSo? I mean any parents are going to be disappointed when their kids decide to do something they don’t “approve of” 😅

@maestoso47 8 месяцев назад

Nice to see cultural NYC vibrancy returning back after a couple of years.

@lindalately 4 месяца назад

For real

@remimiller1842 8 месяцев назад

Garland going above and beyond for Lauren is so amazing and loving. They give each other confidence to chase their dreams! love it and would looovvve to try all of their desserts!

@techietam 8 месяцев назад

It's wonderful to see Viet-Am businesses like this sharing Vietnamese culture through delicious food. Wishing them the best.

@donnaluvsdonuts56544 8 месяцев назад

as a fellow vietnamese-american, this brings me so much joy and and makes me so emotional. im so happy for and proud of you guys!! sending all the best vibes for this to continue to flourish 🤍

@culturalhouse2643 8 месяцев назад

Vietnamese bakeries are underrated. Someone needs to open up a bakery that rivals 85 degrees etc.

@jimmyhuynh7563 8 месяцев назад

wait for me

@unicorn_bread 8 месяцев назад

What an incredible and talented couple. They deserve all the success and recognition that is already coming their way.

@cpp8227 8 месяцев назад

Such a wonderful story!! Wishing them every success!! Thanks for sharing!

@tecamey 8 месяцев назад

That’s a beautiful and lovely story and such supportive couple. I’m surprise that NYC doesn’t have Vietnamese bakeries like in SoCal. More power to Lauren for introducing her culture in her passion for baking

@TheHappybunny671 8 месяцев назад

From SoCal OC specifically and there just ain’t the Vietnamese or even South East Asian community there. My shock compared to me going to banh mi Cali 3 banh mi for 6 dollars getting one for 15 in New York and they had like chicken? Was so confused lol. It’s mostly Chinese in NYC some Korean very different demographics

@giatownsend9563 Месяц назад

I love how supportive her husband is throughout this whole process! Honestly that’s what makes a great partner! Someone who you can rely on, work on projects together, and make a difference!

@cleansingwithheatherkim4910 8 месяцев назад

Wow I’m so proud of her and I know deep down her parents will realize how much she’s accomplished and be proud of her

@aarons5689 7 месяцев назад

Pandan is a flavor I was introduced to in Vietnam. My first thought was- why do we not use this in the US?? It’s so good!!! I hope to score one of her creations someday soon. They look delicious. Congrats to this couple. Lovely lovely people. I actually got a little choked up watching this. Really touching.

@alyssagriffin5781 8 месяцев назад

As a person who lives out of New Orleans, I am blessed to have Vietnamese cuisine. Viet-Cajun is a flavor I love. I love Asian flavors!

@jobturkey7418 Месяц назад

Garland is the man. I also don’t know why the parents names the dude garland but good on you for making us proud

@fiction_agency 8 месяцев назад

My mum sent me this video (because I love cake) and I lol'ed because my parents said the same sorts of things to me when I left finance. Mum said, "yep always true with Asian parents" haha! Loved learning your story and hope to visit one day. Sending love from a fellow Vietnamese(-Australian though) from Hobart, Tasmania.

@An-eb8uk 8 месяцев назад

She needs to do a pop-up in Philly!!! The Viet community here would go crazy for her pastries 😭😭

@ro.3645 8 месяцев назад

Yes!! I was picking up a few of her boxes in Brooklyn and the amount of people waiting in line from philly (myself included) and dc was crazy

@An-eb8uk 8 месяцев назад

@@ro.3645 we literally have the largest Viet population on the east coast!! She needs to come here🤣

@kat-ip6vq 7 месяцев назад

Vietnamese desserts are OUT OF THIS WORLD GOOD!! nothing beats Viet food

@vanessaaguilar-griffith1349 8 месяцев назад

Lauren & her husband are darling! Thank you for showcasing diversity & inclusion. Please share another video of their journey to brick & mortar! We dont see a lot of AAPI representation & this would be truly valuable💖

@elainev670 8 месяцев назад

Coming from south east Asia, I love the pandan leaves. I love it in rice, in dessert, in curry, in bread, in moon cake, in pastries. All the best to this chef!

@Rangoon8 8 месяцев назад

Where can you get the Pandan leaves?

@elainev670 8 месяцев назад

@@Rangoon8 in most Asian grocery store, frozen section

@leddik 8 месяцев назад

I love these types of stories. She is so amazing. I love her resiliency and determination.

@LoveandGrace22 8 месяцев назад

LOVE these episodes that highlight the passion and culture that make people cook or bake! Please do more of these.

@jlife9092 5 месяцев назад

Bánh by Lauren is opening a bakery at 42 Market Street in Chinatown next year

@chillwithmycats1718 8 месяцев назад

I feel very touched while watching this! It's amazing to see this generation of Vietnamese-American pursuing different types of dreams as amazing as this! I loved that this video covered the background prior to and during the beginning of all of this.

@Sam_Fu 8 месяцев назад

Incredibly happy for them! Well deserved recognition. Can’t wait to visit the bakery!

@anachan5953 8 месяцев назад

what a perfect couple this is what marriage is about complementing each other to succeed

@tommy1334 8 месяцев назад

Great storytelling, loved the way this was edited

@slodoco 8 месяцев назад

Hopefully you guys can get your own store when this commercial real estate market blows up. You deserve to have your own place. Those cakes look amazing! I will look into Pandan!!! Looks great!

@peacelife 8 месяцев назад

Aw! So nice to cover a story like her. Vietnamese childhood's desert ❤❤ yumm. Like a docu with such a warm touch

@1will2kill 8 месяцев назад

"systems and processes" - the unspoken heroes of operations

@TN-ow7yd 8 месяцев назад

tears to my eyes....looks so good. anything does with love will always succeed. blessing to all.

@ToRung 6 месяцев назад

Nothing can describe my joy for you right now ✌🥰💝

@ffkeixi 6 месяцев назад

These cakes and pastries sound and look delicious, but what I was really struck by is Lauren and Garland's dynamic as a couple! Her husband seems so kind and supportive, it was really touching.

@emilywynstra 8 месяцев назад

This was so special! Wishing Lauren and Garland continued success and many more years of baking 🤍

@LHNguyens 8 месяцев назад

Asian parents do best at what they do, say how dissapointed they are 😘🤪

@ferociousbee 8 месяцев назад

Congratulations on the brick and mortar!!!! Loved watching your journey and growth via instagram in the past three years!

@stephaniemorimoto7768 7 месяцев назад

Their desserts are amazing and hearing more about their stories and their relationship makes me love it all even more!

@user-sl8rm6iq7g 4 месяца назад

When asked if I prefer vanilla or chocolate, I answer Pandan

@cynfulification 7 месяцев назад

With the high rent in New york,the best option is to buy a food truck and do a pop up shop. They can also rent out a ghost kitchen to bake and use a truck to manage sales. It is so much cheaper than renting out.

@functionoflightone 8 месяцев назад

what an amazing couple. So proud of them. Wish them all the best.

@mjl5497 8 месяцев назад

Just put these pastries on my NYC itinerary! Great story, cheering for your continued success Lauren! I’ve never had pandan & can’t wait to try!

@nailaathiranisa7527 4 месяца назад

i dont even know her but im so proud of her lol

@ropro9817 8 месяцев назад

Wow, what a great story. 🤗 I hope Lauren and her husband do well! Hope to visit one of her popups or a permanent store sometime in the future! 🤞

@dedetran 8 месяцев назад

This is amazing! Congratulations Lauren and Garland!

@mariadizon7349 7 месяцев назад

So proud of you Lauren for pushing through with your dreams! You’re not alone in those feelings. Garland, you are an amazing partner. Wishing you both continued prosperity 💙

@Poetryspell 4 месяца назад

He’s her rock and a reflection of her and she’s a reflection of him! I love this 🥹🥹🥹🥹

@insulaarachnid 8 месяцев назад

I loved hearing the story behind Bánh by Lauren.

@2ndround415 8 месяцев назад

So absolutely inspiring and beautiful! Toronto needs a pop up!

@1will2kill 8 месяцев назад

collab with La La Bakeshop

@ccj7942 8 месяцев назад

Loved this and cheering for you both!! ❤

@user-hf6dv6vy1n 8 месяцев назад

i LOVE banh by lauren i've been ordering for so many years

@Chaucer129 7 месяцев назад

Good luck Lauren & Garland! I'm proud of you. I teared up hearing your story. You got this!💚

@tigerx22 8 месяцев назад

Omg love their story!❤❤🎉🎉 their growth & persistance is inspiring. If they are making things happen, so can we! We all start & we arent going to be perfect or have all the answers, but be willing to fail & learn to improve❤

@mtconfer 7 месяцев назад

Omg made me cry! So happy for them. Inspires me so much. I work in corporate marketing in NYC and am pouring my heart into music to one day soon do it full time. Thank you for sharing their story!

@chelzmerrrr 8 месяцев назад

I absolutely love this! What a power couple! True definition of passion, love, and support!! I hope to try some of your yummy eats one day! Sending all the aloha from Hawaii!

@carlahall173 8 месяцев назад

I need a follow up on the rest of their journey. I’m emotionally invested into the outcome and their success! I’m also Vietnamese sooooo. It’s making my mouth drool on all the flavors of my childhood..there’s that. 😊❤

@Momsgottaeat 8 месяцев назад

Amazing! Such an incredible spotlight. I wish them all the best

@kimnguyen1227 8 месяцев назад

i find myself constantly clicking like button on this story. love it.

@MichaelNicastro 7 месяцев назад

This was inspiring on many levels. Shoutout to a great couple, together they are gonna keep growing together!

@marylenehall405 3 месяца назад

I love this couple and the pastries look beautiful,unique and delicious.Her parents so loving even though she choose a different career path.And shoutout to the friends that took the time to help.

@AnnieBeanie 8 месяцев назад

I am so happy Lauren is opening up a store!!! I bought her Kickstarter and I can't wait!

@chris8456 8 месяцев назад

Culture diversity is the future!! Love to see these kind of stories!!🤙🤙

@ThreeRunHomer 8 месяцев назад

Being that creative is the highest form of success.

@concreteroads 8 месяцев назад

What a power couple! Love her determination and his support!

@sophitran 8 месяцев назад

A beautiful story ! I wish them both the best . And that their story is so inspiring ❤️

@KynaNg123 7 месяцев назад

Inspiring story! Love the bond between this couple and their business pursuits :)

@KaCaro38 Месяц назад

Love this story! Absolutely inspiring 💚🍵🍰✨

@sittinpretty6153 7 месяцев назад

I love your cakes, thank you for baking them! I remember picking one up from your husband on the street outside your apartment (?) downtown during the covid times and it felt like such a gift.

@paulinetayag9758 7 месяцев назад

This is so inspiring! I've always wanted to pursue pastries, but it's hardwork. I wish this couple all the success

@cheryldailey5310 8 месяцев назад

I love this story! Go guys! You are amazing!

@triyanka6237 5 месяцев назад

😭😭Damn, I can’t believe how emotional I’m getting about this. You’re such an inspiration, Lauren🥰🥰

@madworld1100 4 месяца назад

this makes me smiling lot of times and at the same time touches me

@chervywong96 3 месяца назад

Love how she uses pandan alot in her bakes, as it is quintessential for alot of desserts in southeast asia. Just want to point out that pandan is not literally pronounced as pan as in frying pan and dan as in a person's name. It is actually pronounced as PAH-AN-DAH-AN

@karengbt3891 4 месяца назад

this means so much to me at this very moment. thank you, you are inspiring ❤

@hemnebob 8 месяцев назад

This is such a lovely piece! Thank you!

@katmcevoy8273 7 месяцев назад

Thank you for producing this! I can’t wait to visit when I’m in New York again!

@HOUSEOFJHVH 8 месяцев назад

I enjoyed this wholesome video very very much! THANK YOU!

@roadrunnerspecialtygroup3584 8 месяцев назад

Can't wait to try these amazing looking desserts. Best of luck to you!

@freddyvelasquez4168 8 месяцев назад

Wonderful story. Thank you for sharing your culinary journey with us. Continued blessings for a successful business and marriage. Cheers from Bay Ridge, Brooklyn.

@greatnose4food 8 месяцев назад

Thanks Lauren, Your story just motivated me to keep on cooking and be adventurous with Vietnamese food, since I have been in the vietnamese restaurant business for so long.