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Inside the Basketball Design Studio | Jordan Brand 

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Go inside the Jordan Brand Basketball Design Studio, and learn how the team crafts its signature basketball product.
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30 июн 2023

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Комментарии : 86   
@Will___Wheaton
@Will___Wheaton Год назад
More design process videos please?! S#*%s mad inspiring. I also love knowing the functionality in a design. This always helps me appreciate knowing why the outside looks the way it does. Good Job JB, Thank You!
@keanecobb3846
@keanecobb3846 Год назад
Zion 3's look wild 🔥🔥🔥
@bobheyotue9850
@bobheyotue9850 Год назад
There just diet KD 15’s
@shamarbeckham2643
@shamarbeckham2643 Год назад
@@bobheyotue9850I just told someone that too! KD 15 without the cage. Or if KD15 and Anta had a baby.
@ThePartarar
@ThePartarar Год назад
@@bobheyotue9850traction on the zions looks better tho
@wingman-1977
@wingman-1977 Год назад
Widely trash. The 38’s look like some cheap jumpman shoe. Since the 31’s, the Air Jordan line has gone downhill (some might argue even before that) IMO.
@ThePartarar
@ThePartarar Год назад
@@wingman-1977 do you even hoop 😂
@lharadrianherradura6362
@lharadrianherradura6362 Год назад
You Guys please bring back some old Skool 90's air jordan t shirts. People will more be happy with that tbh. 🙏
@GreekSneakCollector
@GreekSneakCollector Год назад
Definitely better than the 37s!
@iamdanyc93
@iamdanyc93 Год назад
Yoo how the 37 low look better then the 37 high. 😂😂😂 ?
@allensmith9879
@allensmith9879 Год назад
@@iamdanyc93 I passed on the highs.. I couldn't do it Love the lows though lol.
@Supre3m3Kai
@Supre3m3Kai 10 месяцев назад
@@iamdanyc93 They don't.
@gbob7407
@gbob7407 11 месяцев назад
The 38’s are such a good basketball ball shoe and I definitely recommend them.
@mlpb
@mlpb Год назад
When he said Luka for speed, I found that funny.
@user-vr4ip3pb4e
@user-vr4ip3pb4e Год назад
"on the speed side we have Luka" - whaattttt?!? 😅😅😅
@insearchofYAH
@insearchofYAH Год назад
Big ups to the team for the AJ1 zoom cmft 2. So dang comfy
@allensmith9879
@allensmith9879 Год назад
Such an incredibly talented and diverse group of individuals. love all the aesthetics of all these. The only 1 I have right now is the Tatum 1 which is definitely a 1-of-a-kind feeling and aesthetic type of shoe, crazy lightweight and fun to play in, also the colorways are🔥
@Afunguy032
@Afunguy032 Год назад
The 38 lows probably looks fire
@OCCollects
@OCCollects 11 месяцев назад
I love these!! The build, the style, the white and grey colorway is the one for me. Please please please let undefeated do their olive and orange colorway on these like they did the 37’s🙏🏼
@harrybutler98
@harrybutler98 Год назад
Love the 38s hope JB include a nice card or booklet with the shoes !
@MangaSword8
@MangaSword8 Год назад
Make sure the Tatum 2’s got proper traction while still maintaining their lightness, support, cushion n bounce
@djpmicd
@djpmicd 11 месяцев назад
Copped mine! So excited for these. 🔥
@user-px3xw9fr8z
@user-px3xw9fr8z 7 месяцев назад
Great video about story
@MikesSneakersCloset
@MikesSneakersCloset Год назад
Best brand of the world !
@archietekt
@archietekt Год назад
Wow. Didn't know D.Cin worked on the 38s. 👏👏👏👏👏
@KellyGeorgePH
@KellyGeorgePH Год назад
The Zion 3 is 🔥
@joshuathomasrosarda9198
@joshuathomasrosarda9198 11 месяцев назад
If the AIr Jordan Zion 3 is released with a colorway similar to Gamma Blue AJ11s, I 'll surely buy that!
@constantineandreu9377
@constantineandreu9377 Год назад
When Mark Miner and crew were their; the designs were 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
@Raydio6
@Raydio6 Год назад
What CAD software are you guys using for shoe design?
@fffarhad
@fffarhad Год назад
new jordan ohh
@airfong
@airfong Год назад
Luka is never being about Speed! He is a Taichi master!
@jaybeetdown
@jaybeetdown Год назад
Zions look dope. I'd rock 'em casually.
@johnnybyup
@johnnybyup Год назад
The Jordan 38 looks pretty good, not a fan of the 3 signature shoes. Good job Team Jordan for making great shoes regardless.
@yutuberboy
@yutuberboy Год назад
LUKA SPEED ? WHAT A JOIKE
@MarkEnriquez1971
@MarkEnriquez1971 9 месяцев назад
As a true Jordan fan from day one, and I’m 52 years old now. I always wait with excitement for the next signature release. The Jordan 31 Banned delivered big as of recent releases. I have 4 pairs. The 37 was a disaster. The 38, I was hoping to love them, but I don’t.
@TheMiracleOfTheValley
@TheMiracleOfTheValley Год назад
38 🔥
@welxomex3064
@welxomex3064 Год назад
The luka 3s go crazy
@nassiglutt6587
@nassiglutt6587 Год назад
Make the 38 lows asap. Don't change it, just a low of this 38 high and make the midsole more soft
@KolabIndonesia
@KolabIndonesia Год назад
Interesting how you guys don’t put Russell Westbrook and his shoes here 🤔
@jaybeetdown
@jaybeetdown Год назад
Air Jordans should look BOUTIQUE and LUXURIOUS and perform. They should look like Mike would wear 'em. See ya next year.
@amancalledhawk5575
@amancalledhawk5575 Год назад
Facts
@15six37
@15six37 Год назад
Why does Zion still have a shoe? The man hasn't played in like, a decade.
@TRUMPER1776
@TRUMPER1776 Год назад
JORDAN needs to go back to simplicity !😏
@washingtonsteven6885
@washingtonsteven6885 7 месяцев назад
I believe you’re right. Makes me think about Peter Moore and the AJ1 👟
@calebyourmaster
@calebyourmaster Год назад
Lukas 😍
@dre061201
@dre061201 Год назад
The 38s are fire
@goodfellaB
@goodfellaB Год назад
Not the biggest fan of the 38's, but I like what they're doing with these 3 player sig's.
@danieljohnson4530
@danieljohnson4530 Год назад
Did they say Luka and speed in the same sentence 😂😂😂
@daretobe957
@daretobe957 Год назад
Speed game from Luka😂
@BenjYo22
@BenjYo22 Год назад
What??? They look at Luka for "SPEED???"
@nicolasshepherd2355
@nicolasshepherd2355 Год назад
I ain't gone lie I'm in with these. These hoes HARD g
@livingtonu
@livingtonu 11 месяцев назад
I am worried about the recyclable and vegan materials had some bad experiences with shoes like that. Especially with the price tag attached to it if I am going to spend that type of money I want top dollar material. Other wise you should bring the price down a little.
@buttnakedsneaks
@buttnakedsneaks Год назад
Nightwing2303 bought me here
@dakusch
@dakusch Год назад
Same
@d.felixphoto2260
@d.felixphoto2260 Год назад
To know that they beautifully craft a shoe that probably won't be well recieved must be frustrating for these designers. It's not even their fault. They are in the same positron as Jordan brand athletes in the sense that whatever they do is always going to be compared to Tinker. Nothing Jordan has came out with can compare to his first 17 shoes (minus the 15 in the minds of popular opinion). To many the brand was done after the 11. Some will say the 13, some will say the 17's but after that I've nene had the urge to buy a flagship Jordan brand sneaker. This is coming from someone who has bought a shit ton of Jordan product.
@washingtonsteven6885
@washingtonsteven6885 7 месяцев назад
I believe you nailed it. Frank Rudy created that Air Bag & Tinker cut the window for that sneaker 👟. I think it’s just a matter of time that someone surprises Tinker and does the same to him.The world won’t see it coming.
@d.felixphoto2260
@d.felixphoto2260 7 месяцев назад
@@washingtonsteven6885 i believe it can happen if they start from scratch but the brand is based on one man's individual esthetic, story line and history. Every model has to have a call back or connection to something from the past. When they should be looking at what Nike has done and created new silhouettes and a storyline around each specific athlete. Even today Ja and Booker signature shoes can win, just like Kyrie's sneakers were a hit, down to Barkley and Penny. Even JKidd and others have had moments. Where Jordan brand is always a hint back to Jordan. It's like Bronny James being compared to Lebron on the court. Lol. He can't win. If it wasn't Jordan Brand and it was just Airs, If the name was anything else or he wasn't connected chances are they get scrutinized differently or it may even flop but being associated helps but it hurts because your standard is a person. Nike can make something and put someone in them and if it works cool if not they move on. Even a shoe that was technically on the feet of Nike Bibby and offered to Pippen still can live on a Penny's store because he made them popular. That's what Jordan is missing a athlete to create a shoe that can stand alone and be popular outside of Jordan and the history.
@DeepDishPizza
@DeepDishPizza Год назад
Zion 3- The Golden Corral Editions.
@teng029
@teng029 Год назад
I wonder how they would explain abandoning Formula 23 after just one Air Jordan model..
@euLIRIC
@euLIRIC Год назад
After the complete failure of the Jordan 37 :))))
@domingoscussinja7176
@domingoscussinja7176 Год назад
(1.19 - 1.22) On the speed side Luka?? Really? You are confused coz speed is not something applied to him but Russel Westbrook!
@dmitriyvoitko3123
@dmitriyvoitko3123 Год назад
Unfortunately there is no soul in legacy line… just try to reimagine original MJ line without any significant design change but craft the shoe with the modern materials. Worth trying… I can steel hoop in my 39s in retro 2 lows, feeling better than in 36 or 37 lows
@ThatboiWaterz
@ThatboiWaterz Год назад
They need to give Russ some P.e. Air Jordans cause his game is so mediocre now I didn't see a mention of him so maybe they let him go✌🏾
@alikbey
@alikbey Год назад
Shoes don't look like 8s or even 18s.. Look like 22s
@kerrytappana2495
@kerrytappana2495 Год назад
Hope they'll let Westbrook go. This new lineup of athletes is looking really solid
@yaeliscool
@yaeliscool Год назад
he sounds A.I.
@jdgreen214
@jdgreen214 7 месяцев назад
Speed and Luca? Luca is a great player but Speed isn't how I would describe his game.
@roneljesus
@roneljesus Год назад
The words "Luka" and "speed" in the same sentence... :(
@supersaiyandrawing8153
@supersaiyandrawing8153 Год назад
Omg they also use Blender hahaha wtf
@NCeezo
@NCeezo Год назад
yall just slapping shyt together see what it does 🤦🏾‍♂️ outlet jordans! $69.99 wow. bring back some old designers or grab some people who care
@washingtonsteven6885
@washingtonsteven6885 7 месяцев назад
They make design look like a confabulation of junk. Those designers aren’t GIFTED. They’re trying too hard
@ab-15188
@ab-15188 Год назад
But why Westbrook shoe so ugly lmao
@bobheyotue9850
@bobheyotue9850 Год назад
Cuz Westbrook is tripping last time I a saw dope Westbrook shoe was his 1st pair.
@elementkx
@elementkx Год назад
Looks fine as a performance shoe, but style, nah.
@powerline528
@powerline528 Год назад
I think everyone at Nike should be fired. The Jordan brand today is corny and lacks heart. The marketing has been obnoxious. Go back to basics, none of this has a soul it’s all woke nonsense from Nike. I guess they didn’t want anyone to know about the Air Jordan 38. Also, The designs for Tatum and Zion shoes are lazy. You just make a shoe around a nostalgic memory that involves corporate shilling (Ruffles as example).
@jellyc4164
@jellyc4164 Год назад
Unfortunately you guys have been making some ass shoes for like 10 years now
@Endoe.McKronic
@Endoe.McKronic 11 месяцев назад
So the AJ 38s are for GIRLS??? No thanks!! I won't be buying an ugly shoe! Release more AJ 9's!!!
@timothyslaughter476
@timothyslaughter476 Год назад
Whatever they're doing, the other brands need to take note before its too late.
@user-cunt
@user-cunt 5 месяцев назад
How about you guys make a shoe under 175 USD that lasts more than 6 hours
@KiddAlways
@KiddAlways Год назад
can you all at Jordan brand make shoes you can wear more than once? i mean you sneaze the wrong way and you sneakers might fall apart. save me the bs of this video and actually get back to your roots
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