Little note on typography : originally, they used more Akzidenz Grotesk than Helvetica. You cas see the Giselle poster or even the Beethoven if you have good eyes that letters don’t have Helvetica’s horizontal ending like on the S, E…
I live in Switzerland and never thought about that swiss design could have an history that Fluxx being presenting us! Wow u are just inspiring me once again 😃
Thanks for recommending the book! Would be amazing if you made a video dedicated to the top 10 books for designers to continue develop our eyes and taste! 🤩🤩🤩🤩
During a Graphic Design assignment I investigated about Swiss design and fell in love with it. As I continued to investigate, I found Armin Hoffman and enjoyed his work so much. Meanwhile I was reading a piece of his biography, found out that I was born the same date as him: June 29 (although I was born 75 years later.) Another mind blowing thing was that during the same month he passed away, I was starting my journey as a graphic designer. This world is a crazy place.
Note: Not everyone like plain, minimalist design (sad but true) people like to much color, details, clutterness. But to each their own. I value efficiency
“Objective graphic design. Sober, simple, driver by the use of typography. Photographs were preferred over illustrations, because they are record of what a thing actually looks like.”
A lot of the mid century designers were influenced by the Bauhaus who were the ones to use geometric sans and grotesk typefaces, favored geometric forms over decorative illustrations and photography. There are many examples of graphic design from the 20s-50s that look like they could been designed by the Swiss Modernists. While there were definitely many styles of advertising that favored decoration illustration and ornate typography, it’s a bit of a misconception to assume that the Swiss originated this style. They popularized it but it’s pretty fascinating to see some of the avant-garde work that was being created in the 20s that was modernist and still looks fresh, nearly 100 years later.
🌈 Exploring the world of DTF printing with @AlphaDTFPrint. Ever tried DTF Transfer by size? Let's chat about your favorite printing techniques! 💡 #PrintTalk
I bought the book when you recommended it to me in Office Hours and it blew my mind as well. It really made me realise how much of a student I still am and how much I need to learn.
