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Intern to Creative Director - Design Portfolio Review w/ Tom Crate 

The Futur Academy
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How does one go from being an intern to working on a project for Nike? How do you present to clients? How can you find a job that you like and that's also creatively fulfilling?
In this interview we're talking to Tom Crate. He shares how we was able to move up the ladder at his company, how he presents ideas to clients, why you should keep your clients in the loop, and he shares his work throughout the years that led him to where he is today.
Tom is an award winning motion designer and director with more than 20 years experience of designing, animating filming and editing. He's also a teacher, coach, speaker, sporadic blog writer and full time weirdo (his words). He puts his heart into everything he does. Especially the weirdo part.
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Check Tom out here:
Website - tomcrate.com/
Instagram - / tomcrate
Behance - www.behance.net/crateomatic
Vimeo - vimeo.com/tomcrate
Podcast - The Creative Weirdo - creativeweirdo.simplecast.com/
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00:00 - Start
1:13 - Tom’s 2006 Reel
3:00 -Tom’s 2008 Reel
4:14 - Tom’s 2018 Reel
6:30 - If you’re the smartest person in the room then it’s time to leave
8:39 - Save 70% off your first month of your Envato subscription
9:00 - Rockzilla, Tom’s best piece of motion design
10:30 - Don’t look at all of your creative fulfillment on your job
12:00 - Tom’s process work for a cinema logo identity
14:30 - keep your clients in the loop
15:40 - How tom would present his ideas
21:37 - How the cinema logo identity came out
25:40 - Tom’s project with Nike
27:00 - How Tom got the job with Nike
29:00 - Matthew’s Recap
31:00 - Where to find more about Tom
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11 июн 2024

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Комментарии : 66   
@TheFuturAcademy
@TheFuturAcademy 3 года назад
Thanks to Envato for sponsoring this episode. Save 70% on the first month of your Envato subscription 👉 bit.ly/Try-Envato (The discount will be applied at checkout)
@aaronlee6829
@aaronlee6829 3 года назад
Based on my 12 years of experience, I can tell you a creative director does not need a kickass portfolio. Your design skill is actually a secondary element. Your ability to lead, talk, present, persuade, and sell is PRIMARY. It doe not matter how good your idea is if you can't sell it to the client and close the deal.
@simis2265
@simis2265 Год назад
Okay can please tell me the steps to become a creative director after 12th like the digree and qualification !?
@MatthewEncina
@MatthewEncina 3 года назад
Excited to see you all soon!
@prashantrawat9024
@prashantrawat9024 3 года назад
This is exactly what I was waiting for 😃
@Darkbulb1
@Darkbulb1 3 года назад
Love this! More interviews with motion designers please!!
@MatthewEncina
@MatthewEncina 3 года назад
@@Darkbulb1 noted
@ellisapriastiningtyas2375
@ellisapriastiningtyas2375 3 года назад
I was working on a project and got too attached to it. I had contradictive opinion with my client, and I felt like I knew best about how to make it visually communicated. And then I watched this video and it suddenly woke me up. I instantly realized that eventually it was not going to be mine anyway. Thanks for the wake up call guys :D
@harounekechaoui8232
@harounekechaoui8232 3 года назад
thank you soo much guys, keep rocking
@dattran6801
@dattran6801 3 года назад
Just listened to your Podcast yesterday, and now seeing you here. It's crazy. Good job Tom!
@tomcrate835
@tomcrate835 3 года назад
Thanks Dat!
@ryanmassiah
@ryanmassiah 3 года назад
This was fantastic! Would be great if you did a series on this.
@tombenford227
@tombenford227 3 года назад
this is gold, Encina is a master explainer and interviewer
@MatthewEncina
@MatthewEncina 3 года назад
Why, thank you!
@hotsizzle35
@hotsizzle35 3 года назад
Thanks a lot Matthew and Tom! Super interesting! Cheers from Montreal :)
@thequicksketcher
@thequicksketcher 3 года назад
9:43 So awesome Tom!! I wanna try this Stop Motion to add to my Motion Skills. Love those Power Line Sillouettes!⚡️✨
@PhenMas
@PhenMas 3 года назад
Enjoyable - thanks for sharing.
@charlenembarga3239
@charlenembarga3239 3 года назад
I'm a Junior creative project manager but this video is still very useful! Well done guys
@MatthewEncina
@MatthewEncina 3 года назад
Thanks Charlene!
@nordfaen
@nordfaen 3 года назад
Yes 😀 HAPPY new year for YOU ALL ❤
@MatthewEncina
@MatthewEncina 3 года назад
Cheers
@sanshoots
@sanshoots Год назад
This video is very very valuable! Thank you! :)
@JamesGulles
@JamesGulles 3 года назад
This is a very good content right here.
@mikkelmelby
@mikkelmelby 3 года назад
so great. thanks for sharing. please bring on Ash Thorp again :D!
@thequicksketcher
@thequicksketcher 3 года назад
9:36 Rockzilla!! doing the Karate Kick on a building!!! LOLOL! ✨
@pbbtarana
@pbbtarana 3 года назад
😮 Impressive, amazing and cool stuffs, Tom Crate! - Jeremy from Philippines 🇵🇭👍
@tomcrate835
@tomcrate835 3 года назад
Thank you Jeremy!🙏
@MatthewEncina
@MatthewEncina 3 года назад
Great to see you here Jeremy
@oumaimalouafi9153
@oumaimalouafi9153 3 года назад
I wish I didn’t miss the live but those are great information ! I have a question that might be out of context but I will be glad if I get an answer from such experts in the field. I graduated in architecture this year and I really loved my field but I recently found myself also interested in graphic design and started taking online courses right after my grad. I think I am doing pretty good since I already mastered so many CAD and adobe softwares during my studies and now I am really confused and don’t know wether I can do both architecture and graphic design as a career. Thanks you again and all the futur team for the amount of information you are sharing everyday !
@tomcrate835
@tomcrate835 3 года назад
@Oumaima L. That's awesome that you are so passionate about architecture and graphic design. Perhaps there's a way you could combine those interests? One of my all time favorite pieces of motion design is all about architecture: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-AQ-3aRhvFwU.html
@oumaimalouafi9153
@oumaimalouafi9153 3 года назад
@@tomcrate835 Thank you so much for answering. And the video is a great discovery made my day !
@AfroSamurai365
@AfroSamurai365 Год назад
@Oumaima L. your story mirrors my own journey in many ways, so I think it's very possible. I think, though, that you may need to make sure you decide exactly what you want to do in the two industries, then structure your career around those specific skill sets. I can not emphasize enough the importance of being part of a team or company that will support your unique journey, as well as having a network of people to refer work to or direct for projects, especially as you get more work. All the best in your journey.
@mahtabmashuq
@mahtabmashuq 3 года назад
I'm a creative director in a very small company, every day I feel like I should deliver more and become more experienced. Sometimes I feel like I am out of ideas, sometimes I feel like at the age of 24 I should know more about the process and have a better portfolio. But whenever I look at more videos like these, they teach me it's all part of the process. I hope I will achieve my goals someday, You would too!
@valentine2411
@valentine2411 2 года назад
hi how can i get into the field, how can i begin
@mahtabmashuq
@mahtabmashuq 2 года назад
@@valentine2411 it’s all about being the best at what you are doing, or at least having that charisma in yourself. To build that you need to be a better communicator, you need to help others grow and you have to have the basic knowledge in every tool related creative. Now if you are on this track you can score this on your next cover letter
@valentine2411
@valentine2411 2 года назад
@@mahtabmashuq im just outta college, with a degree in philosophy, i know ps, ai, an. i dont have a clue about what to do next
@mahtabmashuq
@mahtabmashuq 2 года назад
@@valentine2411 you have to start
@valentine2411
@valentine2411 2 года назад
@@mahtabmashuq yes from where??
@brandonread1175
@brandonread1175 3 года назад
wow guys, thank you.
@MatthewEncina
@MatthewEncina 3 года назад
You're welcome.
@onfireclips
@onfireclips 3 года назад
Great stuff. I wish I could get his expertise in 1 day 😃❤
@MatthewEncina
@MatthewEncina 3 года назад
It took him a decade. Be patient and work hard.
@onfireclips
@onfireclips 3 года назад
@@MatthewEncina yes definitely. Thank you for your response and keep it up 😍
@amineunshakable1295
@amineunshakable1295 3 года назад
Great insight clearly this interview worth rewatch many times Mat ... what headset are you using
@MatthewEncina
@MatthewEncina 3 года назад
Thanks. Glad you enjoyed the discussion. My headset listed here: kit.co/MatthewEncina/matthew-encina-s-favorite-audio-gear
@stefanosannamagrini2211
@stefanosannamagrini2211 3 года назад
Oh god, i started this career when i turned 30 and i’m starting to think i’m out of time already
@tomcrate835
@tomcrate835 3 года назад
Starting late can be give you a huge advantage because you can draw on all the other skills and experiences from your life and feed it into your work. I took an internship at 29 (40 now) and wouldn't have done it any other way :)
@stefanosannamagrini2211
@stefanosannamagrini2211 3 года назад
@@tomcrate835 Well thank you very much Tom for your reply! I hope to get good eventually! Your work is beautiful ☺️
@MatthewEncina
@MatthewEncina 3 года назад
100% Agree with Tom. No time is wasted. You can put everything you've learned in the past, towards your next venture.
@ellisapriastiningtyas2375
@ellisapriastiningtyas2375 3 года назад
I am 27 and I just started too, one thing that I know is, you're never too old to be working in creative field :)
@shamzanadeem7986
@shamzanadeem7986 3 года назад
Hope I can watch this conversation later.
@MatthewEncina
@MatthewEncina 3 года назад
Available now
@d8nya1
@d8nya1 3 года назад
Would like to see one on the film industry
@MatthewEncina
@MatthewEncina 3 года назад
What would you like to know?
@d8nya1
@d8nya1 3 года назад
@@MatthewEncina Like how did they become a creative director in the film industry, what roles did they have before hand and what the job entails. Is studying film necessary for that position or is it more so a business forum, and what does their day to day look like.
@beeequirky4460
@beeequirky4460 Год назад
"Working for dream clients" Honestly, I think working for B2C businesses is more hyped up than it should be. I used to work for an Agency who's clients were Disney, Paramount and Universal Studios and it wasn't all it was hyped up to be. The work environment is stressful because you're always having to strive for perfection along with micromanagement from the managers above, and theres a lot of poor HR management in Agencies. I should say, not all agencies are like this, but in my experience this is true. Each to their own at the end of the day, maybe it was because I wasn't freelance, working for a London Agency and underpaid.
@gabmasanque745
@gabmasanque745 3 года назад
I am late for the live, but I do want to ask Tom on how did he learned motion graphics, is it self study or he took another course focusing on motion graphics?
@tomcrate835
@tomcrate835 3 года назад
Hi Gab! I studied graphic design at University which gave me a great foundation but most of the animation side is self-taught. There wasn't really any motion design specific training available back then.
@gabmasanque745
@gabmasanque745 3 года назад
Tom Crate hi! I do have a little bit background on motion graphics but I wanted to learn more. I am a graduate of Fine Arts. Can you give me some pointers on where should I start, what channel here on youtube would be great to subscribe or website where I can checked out? Thank you for responding btw. 😊
@tomcrate835
@tomcrate835 3 года назад
@@gabmasanque745 The Futur Academy is a great place to start! :) There's a ton of great resources on RU-vid if you just search "motion design" . The School of Motion channel also has some good intro material. I have some videos in the pipeline for my RU-vid channel although it's currently empty. Keep an eye out for those :)
@gabmasanque745
@gabmasanque745 3 года назад
Tom Crate this will be noted! Will subscribe also on your channel. Thank you! 😊
@kelthekonqrr
@kelthekonqrr 3 года назад
Shout out to Junior Art Directors in the house
@MatthewEncina
@MatthewEncina 3 года назад
🙌
@Belisiario
@Belisiario 2 года назад
3:00
@breadthehead
@breadthehead 10 месяцев назад
This was great then, it is great now.
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