Introducing the Air Max Ishod by Nike SB 

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A boundary-pushing shoe befitting a stellar skater, Ishod Wair returns with his
second pro model silhouette for Nike SB.
These days, receiving a professional shoe is a rarity and collecting a second even
more so; gone are the times of incremental tinkering to achieve the perfect
product, but Nike SB are willing to make exceptions for the very best. Ishod’s
latest addresses the feedback received for his first and brings his pro model
closer in line with his original vision: a technically advanced skate shoe with an
impeccable fit and a facelift to match.
Introducing the Air Max Ishod, a revolution in skate shoe technology. The new
model overhauls the fit of its predecessor, trading a traditional lacing system for
basketball-inspired leather eye stays linked to an internal caging system, giving
the shoe a form-fitting feel and secure structure for comfort and support.
Borrowing mesh side panelling from the original, the Air Max Ishod retains a
lightweight and breathable construction, allowing it to be extra extravagant with
its blend of materials throughout the rest of the shoe. Tactical suede, rubber, and
leather panelling compounds across the upper for lasting durability, smooth flick,
and an overstated, Y2K-style aesthetic.
However, despite its unique look, the defining characteristic of the new Ishod is
hidden away in its footbed, hinted at by a familiar Moulded TPU window in the
shoe’s heel. Nike SB have overhauled their React insole with cushioning Air Max
tech, embedding an Air Max bubble into the sockliner and simultaneously
combining the midsole and insole into one. This keeps the shoe flexible, giving it
the impact dampening qualities of a cupsole shoe, but keeping the board feel
and control of a vulcanised model.
Massive thanks to our Route One Bristol store skate team, Vincent Aubert (@vinstagram), Poppy Holmes-Volk (@popsvolk) and Luca Maxwell (@luca__Maxwell).
Photography and Video by James Whitlock.