Introduction to Marketing: The Promotional Mix

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Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.

Опубликовано:

5 авг 2024

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Комментарии : 39

@Alanisbusinessacademy 11 лет назад

Glad you found the video helpful!

@antoinettemiller8273 11 лет назад

i really liked how detailed and concise the explanation of each element of the promotional mix was presented

@SUFTUM101 11 лет назад

Direct Marketing; email, telemarketing, direct mail, used to reach target audiences with personalised and customised messages to provoke change in audience behaviour.

@jeremiahgudure5920 10 месяцев назад

Understandable!

@syedsafi537 9 лет назад

Beautiful explanation. Thank you :D

@FayFayXoXo9 11 лет назад

Please continue to make more of these videos, they're actually very helpful =]

@JenniferEmelia01 8 месяцев назад

Thank you

@diepton8441 9 лет назад

Thank you so much!

@alexnapier111 8 лет назад

Excellent Video!

@tenzienemutenzi5736 6 лет назад

AWESOME work u did back there bro

@PascalBachmann 11 месяцев назад

The promotional mix is a flexible tool that can be customized to meet the specific needs of a business. The right mix of promotional tools will vary depending on the target audience, the product or service being promoted, and the marketing goals.

@Shenieta 8 лет назад

Awesome video!

@GannyLovesGutz 11 лет назад

great help on my marketing assignment, guys, you need to watch the vid! ;-)

@wiandrummer9497 4 года назад

Brilliant lecture

@naidoshale1299 11 лет назад

Wow! This was great. Very clear and easy to understand. Thanks

@sixpence319 10 лет назад

Very comprehensive. Thanks

@Alanisbusinessacademy 10 лет назад

sixpence319 You're welcome! Thanks for subscribing!

@jimwhng83 9 лет назад

Keep it up!

@silviendellia3924 Год назад

Trimkasih informasinya

@scalettyoung8653 2 года назад

interested in learning new things, thank you

@Alanisbusinessacademy 2 года назад

You’ve come to the right place!

@Alanisbusinessacademy 10 лет назад

Interesting question. I'm not sure what flavors of play dough exist. What are my options?

@remyreimz5522 3 года назад

which is the best promotion mix that one may opt to use when a company is faced with competition in the industrial market

@zainabadel1502 8 лет назад

Hello I have a really IMPORTANT question; when deciding about my promotion mix for a particular product should I choose ONE of the 4 different types?or I should include them all and decide among their different types?

@RandomGuy-hx4px Год назад

Depends, generally every component of the mix should compliment each other.

@nicoleandreadiaz6074 8 лет назад

This is great, but it confused me because in our book it was stated that there are 5 major promotion and the fifth was the Direct Marketing, is direct marketing a new type of promotion? thankyou and this video really helps my report a lot.

@DrMikeOfficial 8 лет назад

Are you studying Marketing for LCCI? I have the same information as well, was looking for the details on Direct Marketing as well.

@jrp566 8 лет назад

Direct marketing are mail, e-mail, apps, catalogs, and telephone calls.

@janita3142 7 лет назад

@rizkakhairanisiregar5694 8 месяцев назад

trimakasih

@xxdoodman 10 лет назад

What is your favorite flavor of playdough

@harumtchit4433 4 года назад

thanks

@patricknyirenda7919 3 года назад

wonderful

@Retaliate253 3 года назад

So Elon Musk Cybertruck would be categorized as publicity promotion

@alexvech 8 лет назад

i don't see sales promotion as one of these three. it could apply to all the other three of them: it is in my mind only a boost and one of the arguments that make the sales more powerful.