The Product Life Cycle

Подписаться 156 тыс.

Просмотров 293 тыс.

50% 1

What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit www.lannacoffeeco.com and get free shipping on your online order.
Help us learn more about your experience by completing this short survey: www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on RU-vid for updates on the latest videos: ru-vid.com...
The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video, I'll explain the product life cycle and provide examples of products that fit into each of the stages.

Опубликовано:

29 окт 2012

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 131

@weitingshyu4936 9 лет назад

Cool, thanks! This was so helpful with preparing for exams. So sick of reading my textbook - this was a lot more interactive and interesting for me.

@Alanisbusinessacademy 9 лет назад

Glad to hear that! I hope your exams went well. Thanks for watching!

@linhvuphuong9508 2 года назад

Oxhlgpho

@samirelsa21 10 лет назад

U saved my life so many times. It's exam preparations and u make me just understand what I need straight foward. You are gifted thanks.

@carriesenior 8 лет назад

Thank you for sharing all these videos, they are really helpful for my Business environment studies - I have my exam tomorrow and watching all your related videos today as refreshers :)

@josephteu637 8 лет назад

thank u so much . your are way too better than my lecturers and all textbooks.

@shamsas9686 11 лет назад

Some choose to include the development stage on the graph before the introduction. This stage can be called conception, innovation or development. It is when the product is being researched and designed. Although, there are no sales happening at that stage, some argue that it is part of the PLC some argue that it isn't. The PLC is after all a theory. I hope I haven't confused you. If I have just ignore what I said haha :D

@sixpence319 10 лет назад

Thanks for helping me to understand this chapter! Good job done!

@dorisbonitah57 Год назад

Thanks so much you have been soo helpful with my revisions for my exams. I have been understanding more than i do in class. May God bless you🌹

@rashmifernandes2894 4 года назад

Thank you. This helped understand the difference btwn product development life cycle and product life cycle

@jazdelamor 8 лет назад

Omg! THANK YOU so much for this wonderful explanation!! You made my life easier & prepared me for my final exam :) ..better than a $300 txt book lol. I LOVE YOU! ❤ lol God bless :)

@Smaugust1 7 лет назад

Thank you for sharing. I am now more than ready for my presentation tomorrow.

@yolandasopher25 2 года назад

Thanxs ... It was helpful with preparing for exams

@kritikajain1634 7 лет назад

Thank you so much for the wonderful lecture🙏

@shalakasatheesh 8 лет назад

Thanks a lot. This was very helpful!

@digantsurti7820 7 лет назад

wow it was great explanation with very good examples. thank you. I will use the examples in my exams.

@rishabapriyan7138 8 лет назад

This is an awesome explanation and i would like to to thank you for that.

@wenatahakwano3718 5 лет назад

very useful clear crisp explanation just what i needed

@DJPredator2012 4 года назад

Excellent explanation! Thank you!

@sammypuro9392 10 лет назад

Thanks, have a Marketing exam in an hour.

@Alanisbusinessacademy 10 лет назад

I would say good luck but it looks like it's a little late for that. Hope it went well!

@Dwazeling 3 года назад

ging die goed maat

@sopiyanchannel427 2 года назад

Thank you so much for the wonderful lecture

@TynTyn695 8 лет назад

You sir, are an excellent tutor and I have enjoyed & learnt a lot from your lessons. Keep up the good work. fan from England.

@Alanisbusinessacademy 8 лет назад

+TynTyn695 Thank you!

@camilesamuels7669 5 лет назад

Thanks very much...very helpful

@bombytheboush 3 года назад

Thank you! Really big help, I much more understand this than during in our online classes.. 👌

@Alanisbusinessacademy 3 года назад

Glad it was helpful! Good luck with the online classes.

@YT_0007 7 лет назад

that is awesome, you are the great bro your videos really help me in understanding the condition of product according to market thank you very much

@adarshkandel3359 3 года назад

This is helping me alot in 2021 great video

@kboone8739 7 лет назад

Great video! thank you!

@airahdanila8758 8 лет назад

Thank you so much it helps a lot for my report later.

@naderalshawa710 7 лет назад

very important subject Thanks,,

@wembabaziaron416 2 года назад

This is so good,, thanks alot🙏

@LiaUniversitasTerbuka Год назад

Excellent, thank you

@adityajindam6143 8 лет назад

explanation is very good.. thank you

@studykhmer9973 8 лет назад

Thank you so much for the this good vdo. It helps me a lot. The explanation here is even better than my lecturer's.

@Alanisbusinessacademy 8 лет назад

You're welcome! Glad I could help.

@kanya1961 9 лет назад

TxnQ so much sir... its make me better understanding

@RandomGuy-hx4px Год назад

You are a gem of a Man bro.

@samratdeepakr4427 5 лет назад

very nicely explained, thanks

@sikhumbuzomondlane5627 7 лет назад

Thank you very much this is helpful...but what about the saturation stage, where does it come in?

@AlienMyth64 4 года назад

i appreciate your voice clarity and enunciation

@kxkwok3991 9 лет назад

you are awesome！！！！ Thanks,xx

@happylife8444 6 лет назад

Very helpful sir 👍

@tellefsolberg5698 8 лет назад

Great videos!

@jaba11 11 лет назад

It is useful to include the R&D section if you are also plotting the profit of a particular product.

@JenniferEmelia01 9 месяцев назад

Thank you sir

@rhysbreckon6675 7 лет назад

great presentation

@HpTonny-lq1ql Год назад

It's simple and understandable

@ioanacoutinho2572 6 лет назад

Thank you Sir :)

@datascientistoflife8550 2 года назад

Gud 4 the interview purpose..

@keithwisdom1663 3 месяца назад

Big wheel was my favorite product 😊

@pashto3d 11 лет назад

its excellent ...

@omartarique8953 6 лет назад

Very informational

@Ivu100 11 лет назад

okay thank you for your response. so basically the product redevelopment is an extension strategy right?

@rizkakhairanisiregar5694 9 месяцев назад

Thanks you

@iulia8182 10 лет назад

Can the Product Life Cycle be used as a theory to define the market competition (by identifying where the competitors each have their position within intro, growth, maturity or decline section)?

@quiet8100 9 лет назад

May God bless u ....wish u keep making videos for us forever ....

@Alanisbusinessacademy 9 лет назад

Management courses As long as people keep watching them, I'll keep making them. Thank you for the support!

@rohanvaswani9418 6 лет назад

you're the man

@jasminnicholson4358 Год назад

Thank you, interesting topic. Much obliged.

@Alanisbusinessacademy Год назад

Glad you enjoyed it!

@stevemichel2496 10 лет назад

thanks, great video!!

@Alanisbusinessacademy 10 лет назад

You're welcome! Thanks for watching.

@DinethCat 11 лет назад

There are limitations to this theory, like for example its hard to know exactly at which point that the product enters a maturity/decline stage [in a quantifiable way].Likewise what are some of its other limitations?

@dandreiagonzalez5921 4 года назад

Thank you thank You thank you

@abigailngubu5734 2 года назад

Thanks for the wonderful tutorial video it's really helpful 🔥

@Alanisbusinessacademy 2 года назад

Glad to hear that! Thanks for watching.

@harumtchit4433 4 года назад

thanks

@puleengupta3656 9 лет назад

nery nycly explained

@robindsouza2357 10 лет назад

Nice one & Thank you :)

@Alanisbusinessacademy 10 лет назад

You're welcome ROBIN DSOUZA! Please subscribe so I can keep you posted on new content.

@bobieawuah5879 7 лет назад

God bless your business school

@Alanisbusinessacademy 7 лет назад

+G Awuah Thank you! Please tell your friends and thanks for watching.

@Ivu100 11 лет назад

is product development part of the product life cycle right before introduction?

@ElikiDakuitoga23 9 лет назад

My brother.... This is awesome... #Fiji

@Alanisbusinessacademy 9 лет назад

Eliki Dakuitoga Thank you! I appreciate the feedback.

@XxxKatiexxX33 10 лет назад

Thank God for you

@Alanisbusinessacademy 10 лет назад

Glad I could help katie. Best of luck to you.

@Wolvofficial 9 лет назад

thank you

@Alanisbusinessacademy 9 лет назад

***** You're welcome!

@EranFuld 11 лет назад

Great and simplified tutorial. keep on the good work :-)

@sammiotz 11 лет назад

It's real good got some good staffs on what u said, I am taking MBA online ar u an Xpert?

@ronakmehta3899 4 года назад

One thing I would like to point out at Growth stage is Product differentiation is not important as there is enough for everyone to go around

@Saif_theFox 10 лет назад

In the maturity stage u wer talking about Product life extension through new features,redesign,new packaging etc right? or did i get that wrong?

@Alanisbusinessacademy 10 лет назад

That sounds about right Saif. It's generally a good strategy to begin working on possible redesigns and other revisions once the product gets into the maturity stage. This can help to prolong the life of the product and avoid venturing into the decline stage. Businesses also try to have new products entering the market to replace the ones that are potentially leaving it as well. Nice job!

@girlietshobo4942 5 лет назад

you are a life savour.but why is it that some life cycles include the development stage as their first stage?

@ayabulelatshotyana6432 8 лет назад

Would you consider Yeezy boost 350 growth stage or Maturity stage, My lecturer doesn't believe that they in a growth stage, However she never mention which stage they in. Mind helping me as I need this information ASAP

@Alanisbusinessacademy 8 лет назад

+Ayabulela Tshotyana I'm not really sure Ayabulela. If you can find revenue growth rates that would be helpful. The general footwear market is likely in maturity, however individual brands within that market can be growing.

@MsHappyDappy 10 лет назад

So what would you say are the things to analyse when trying to determine what stage a product is at?

@Alanisbusinessacademy 10 лет назад

A few things you may want to look at are sales revenue and profits over a multiple periods. Good question!

@robinkaler1091 7 лет назад

Is this the same thing as the industry life cycle?

@megathof6756 5 лет назад

Thank you

@Alanisbusinessacademy 5 лет назад

You're welcome!

@kennyjohnson9218 3 года назад

Have a marketing exam in the morning

@lalaland1258 6 лет назад

"ultimately"

@anonymoususer4829 4 года назад

“Electric cars haven’t really been adopted” I was confused then I saw that this was uploaded 7 years ago

@lilicoming2557 5 лет назад

good, thanks

@Alanisbusinessacademy 5 лет назад

Thank you, Lili!

@farah1493 8 лет назад

Would the typical life cycle, including all stages, still hold for unsuccessful products?

@AJx7 8 лет назад

+Lamis Shehata Nope... this is only like 2 months late, but they would most likely be dropped in the growth stage as the company would lose funding and thus lead to a failed product.

@underthesunuts1379 4 года назад

Wht do the axes denote(X n Y)?

@thehypnos3195 3 года назад

The X-axis represent the sales and the Y-axis would be the time.

@ntcuong01ct1 2 года назад

Dear Friends, I have many questions about product life cycle: 1/ New product introduction stage: The market is not yet available, the basic purchasing power is not high, running continuous campaigns + promotions, gross profit margin is only 1-3% and it can be less than 0. 2/ The Growth stage: The market has accepted the product and continues to grow in terms of market share, at this time, revenue and gross profit has grown steadily, basic purchasing power has increased, but it costs a lot to run campaigns and maintain. Basic promotions. 3/ Booming period: Revenue and gross profit grew significantly (> 20%). 4/ Should we track the product life cycle year by year?. Do you have any suggestions?. Thank you.

@venusclasses2066 8 лет назад

vry helpful bt i thnk lecture might be give me more information about of product life cycle strategies n ol

@DinethCat 11 лет назад

Yeah but what if there are fluctuations in revenue during one stage, does that mean it automatically goes to a decline stage?! For example Coke/Pepsi have fluctuations through seasons but they are holding the maturity stage for... decades now. :/

@AJx7 8 лет назад

Are desktops really declining, or is the market shifting to individual parts being sold?

@sloamloser1146 7 лет назад

Alexander Jacob right now? Theyre experiencing extension because of their rise in the gaming market, they arent declining, but rather switching markets. However, at the time of this video, they were declining

@AJx7 7 лет назад

Sloam Loser thanks! totally was not expecting a reply, and I was just curious as to what the study was actually looking at, as all computer companies have had an increase in stock prices pretty much. thanks! thanks

@sammiotz 11 лет назад

Shamsa S I need some help from u