I hope you like this video lol Twitch: / micsmike Planet M Studios: / planetmstudios Jumping In An Elevator (my podcast): / @jumpinginanelevator6012 Tik Tok: @mikes.mic Instagram: michaelmessineo Twitter: mikesmicYT
Suprised Joji wasn’t mentioned. His whole RU-vid mess deserves some analysis for its utter insanity and how that hindered but also drove his commercial success
Yeah was expecting he would at least mention him considering the 3 artists pretty much everyone immediately mentions when talking abt internet stars turned successful musicians are troye joji n shawn
Joji did pink guy in order to get his music out there. I respect the fuck out of it, even though I do miss old mate filthy frank. I enjoy seeing people who love Joji discover filthy frank and get all up in arms. Incredible, beautiful, and stunning.
bestie how could you NOT talk about the gabbie hanna case study 😭 miss gabbie was an og vine girlie who migrated to youtube, created an audience, pursued music, did videoclips, had a bajillion dramas and breakdowns with people in youtube, instagram, the music industry AND then burned it all to the ground and blamed the social platforms for blacklisting her music (….. it was just a flop) she would’ve been perfect for this video
to be fair those compliments were more threatening than anything. the fear i'd feel when he complimented my blue shirt but i was wearing green... indescribable
i still remember the day that troye sivan announced his first ep on youtube. and the day he announced he would be pivoting to music. i thought the world ended. then blue neighbourhood came out and i was like wow. you are the vision, the blueprint
conan gray really posted a video titled “studio vlog (last video for a bit)” and then NEVER looked back. kinda insane how quickly he evolved from youtuber to singer.
Fun fact: Whitney Houston produced the Cheetah Girls 1 and 2 (the only ones we recognize) along with both Princess Diaries movies and the Cinderella she did with Brandy so the CGCU is actually the Whitney Houston Cinematic Universe
The 'big brain I have a masters degree AAAND I'm well versed in pop culture' anthropological analysis is palpable. One thing I love about Mike is how funny he is while being critical and real.
22:00 I think the negative connotation behind being an industry plant comes from said industry plant going on talk shows, interviews, posting online, etc. about how they made it from the bottom, or that they had such a struggle, when really they got where they are from a big label and/or connections within the industry. It's the fake-ness that turns people away.
"there could only be one brown-haired Australian youtuber that used to live in Perth and now lives in Melbourne" - I have been WAITING for Mike to reference Troye at some point in his videos. I've always thought that they're like alternate universe versions of each other
Mike's Mic - Green Village track list savage. idiot. no difficulty. calm me down. for the summer. hell. old age. gone girl. TO HER peripherary. *bonus track* natatorium
"she seems like a nice person but if her career is going to be music something needs to shift" The extremely nice and long way to say singing isnt for you bestie SORRY
hey, not what you were talking about but in Brazil, most of the famous artists in the pop category rn are drag queens! Like pabllo vittar, gloria groove, lia clark and others, I just though it would be nice to mention lol
I think something interesting about this phenomenon is the fans perception of the content and career change, I remember how Troye/Conan/Dodie fans felt betrayed that they stopped posting on yt bc they felt used and forgotten after the mainstream success of their faves
I do get that but I don’t think people should feel betrayed or hurt because they started a new chapter in their career and even though I loved their videos on youtube I’m happy for them for their success, I don’t feel like they owe me anything you know? They should do whatever is best for them
I feel like KSI is an interesting example, because he started off just doing diss tracks as jokes and people saying he can't rap but now he's in the UK charts with some big artists and it seems like he actually wants to take music seriously now but I never seen that coming
The music is still really bad though, I think he’s an example of someone who has enough money to pay artists for features and get on playlists tbh, plus his fans are young and will listen whatever it sounds like
@@mandalaqueen828 yeah his rapping/singing abilities definitely don't justify the success he has in the charts, I mean it's not his fault he's popular and has the opportunity to work with bigger artists I can't blame him for that, but compared to people like Troye Sivan it's hard to take him seriously and know if it's just another way for ksi to make money
conan and troye are easily some of my favorite artists. i think it's because of their history as "influencers" that makes them appeal to me. i can connect to them a lot more in the sense that i feel like i know their personalities on a stronger level than i would other artists (especially conan). plus their music just bangs and you can tell they love what they do and they always had that passion for music which makes me love them even more. it's the kind of thing where i would support them even if i didn't really like their music anymore because i know they're living out their dreams and they are getting the success they deserve. they have distinguished themselves so strongly in the music industry that sometimes i forget they were even youtube creators and when i watch their content, it seems like i'm watching a completely different person's content. i'm gonna shut the hell up now i could talk about this topic and these artists forever goodbye
it's unreal to me. I think supporting smaller and creative artist is important - but also do it for the right reasons. Music is a bit part of my mental health and a way to connect to myself and others. The music I like lifts my mood, makes me more active, less anxious... But that only works if I connect to it - feel something when listening to it - even after 100 times. There is a difference between a song from Paris Hilton (Stars are blind) which I admit is a catchy song. And Lana Del Rey's - Ride, which makes me daydream. It's like Fast Food versus a good home cooked meal - one is tasty, but not fulfilling. And if you've had the real deal you never want to look back.
Yeah, but I think the difference is that his ~thing~ on Vine was playing music. He wasn’t out here being an “influencer” like the other MagCon boys were. So yeah, he went from an internet celebrity to a mainstream celebrity, but it’s not like he had a random shift to a music career after becoming famous.
Lmao yeah the entire reason it took me forever to give his music a chance was bc i knew him as filthy frank n had heard his pink guy music before n thought it would be like that funny how there were so many ppl that didnt even know that was him
Conan and Troye were influencers but they also posted covers and songs though so I don’t know if they apply here because they were musicians before being influencers so I’m glad you made the distinction about them and how their move into music felt authentic
Knowing that TMG was signed by a label, I can say that the songs they make are real songs. They give off a lot of Lonely Island vibes and that their songs are topical, humorous and sometimes meme driven but at its core has very good production and writing involved. Their fans are happy/entertained but at the same time, anyone who has never seen or heard any of Cody Ko and Noel Miller ‘s content, can enjoy the music.
I very much love the longer video essays. It shows your personality really well and it makes you genuine and shows your humor. I also love watching your videos.
Build a bitch really caught me by surprise, I don't have tiktok but obviously her facial expression videos went everywhere so I had an idea as to who Bella was but wow what a great debut single and the video is insane
comparing bella poarch to dixie was actually genius, if whoever was behind dixie's debut would have tried a bit harder I think things would have gone over much better if they didn't try and rush and exploit her popularity
hm I think that Joji is also a very good exemple of somebody that stared on yt posting literal meme content and after his accident shifted completely and fucking succeeded like crazy in the music industry or post Malone who used to do Minecraft and video games yt content.
In Australia it’s spelled Neighbourhood, which could possibly answer your question. It’s weird to me that Neighbour looks normal, but Neighbourhood looks like that. And Neighbor just looks incomplete to me. Neighborhood looks fine though. A weird word.
Really enjoying your approach on delivery and editing…you are so very charming! This sounds like a read but I don’t deeply care or know about what you are talking about…that said I feel like I learn something new in each of your vids and find myself lulled into a calm sense of having gotten to catch up with a friend that always makes me laugh…you got a gift!!
I am legitimately so proud of dodie. I remember watching her post her original songs with her ukelele from her bedroom 5 or 6 years ago and waiting for the world to discover her talent. I can't exaggerate how pleased I am she's finally getting her recognition. Also I am obsessed with Peach PRC and hearing her mentioned outside of Tik Tok is blowing my mind.
Peach prc and Lizzy McAlpine are really good examples of good musicians that found their platform in tiktok, they both have the personality and the talent
I feel we can also talk about the Disney channel star to singer pipeline. Also the early to late 2000’s obsession with being a triple threat pushed all these people to consider a music career when it didn’t need to be done.
This would be pretty interesting cause yes Disney/Nick stars are all catapulted to fame and pretty much destined to become the next "it" person in pop but not all of them make it and it's actually pretty random the way some of them do. Drake Bell's music was intensively pushed but no one really paid any attention to him outside of Drake & Josh. Miranda Cosgrove was also way more successful and mainstream than Ariana Grande ever was and look how everything turned out in the end lol. And the most obvious example right now is probably Olivia Rodrigo and her rise to fame from being - yes, on a Disney original show - but which was never at the same level of fame that, say, That's So Raven was.
Does anybody else remember when everybody thought Kylie Jenner was the secret lead vocalist of Terror Jr and their two songs featured in her Kylie Cosmetics ads ended up going platinum / viral
The greatest meme songwritter is Danny Gonzalez, with bops such as "Yummy", "bad boy", "Im gonna kill santa claus", "Slime", "we are not the same person", "spooky ho", "help, let me go", "Jhonny Jhonny" and his most recent hit: "I'm in love with a creeper"
I really hate the term "industry plant" too. Like...how do you think any famous singer/musician became successful before social media? The whole point is to get picked up by a record label and have them inject cash into whatever you're doing and make you marketable. That's literally how it works.
Shawn Mendes is out here trying to erase his Magcon past, just like he tried to erase that he is NOT, in fact, from Toronto, but from Pickering, Ontario. We remember Shawn.
First time commenter, long time listener here to just say your voice is so soothing. I listen to your content while I'm working and you make me feel so much less alone while experiencing so much isolation. Have a rad month! ✨️💕
It would be interesting to contrast this with the 'influencer to author' pipeline that was popular a few years ago. Much like record labels, the biggest thing a lot of publishers now look for is social media followings to port over into a new literature (if you can call it that) format. However, I think that unlike with the move from social media to music (which are both visual online formats), the drastic change in medium from social media to book (unless coming from a blog) is a more obvious financially motivated decision that isn't as easily sold to their audiences, which might be why this method of transition between mediums doesn't seem to be as common now. Mind you, a lot of them were still very popular. I guess you could argue is that its because books are a 'dying medium' but I think book sales would challenge this idea, though of course music has much more market value currently.
I guess it could also be the perception that books aren't as popular with those social media audiences or perhaps because you can't release them as prolifically as music? Idk but could be an interesting comparison to think about!
There’s also the fact that most social-media influencers are probably not well-equipped to write a book. With music, a producer can just make a very easy-to-sing song and it could pass even with bad vocals. People will still accept “X” influencer as the artist of the song, because they sang in it. With books, however, people will be less likely to accept the influencer as the writer of the book if they hired ghostwriters. You can weasel your way into claiming a song, but not so much claiming a book.
In the late 90s and early 2000s I think production companies did this by constantly auditioning and debuting pilots for reality shows. If a random contestant on a reality pilot gained a following they would get poached for a different reality show until you had all these people with individual “followings” in one house, competing to be the best investment for a production company. Then the most notable of those (whether or not they win the show they’re on) goes on to have a career in Being Famous
Let’s talk about Doja Cat though - I like her music in general but I remember that song “bitch I’m a cow” which went viral. To me that was her being “wow I’m so weird” and then she became a serious artist
she had a looooot of other (amazingly good) songs before that where she wrote and sung about random stuff (waffles are better than pancakes).. so nah it really wasn't her being "quirky", it was her being her and being lucky that this specific song went viral
Doja already had an excellent album and an ep released before that. Amala, her debut album, is even better than Hot Pink imo. Y'all should definitely listen to it.
Hey Mike. I have had a really tough month, and haven't had a chance to watch a lot of RU-vid. Watching this today on a Sunday and it feels nice and comfortable to listen to your video. Thanks from India!
joji was also an influencer before he was a musician! he's fascinating in particular because he actually had a parody album, meaning that he was already creating music before officially launching his solo career.
Yessss, it would’ve been interesting to see his take on the massive shift between the music joji made before and after the pink guy era. Like he was releasing music under the joji name even when he release pink season, so he always showed his talent but like the massive success he got on edgy 2015 RU-vid seriously boosted his exposure once he left and started pursuing music more seriously.
i was wondering why it was such a big deal that BTS started hitting #1 on billboard when they were already a powerhouse, makes sense that it signifies international reach.
I don’t know if people overseas are that familiar but also Troye’s successful performance in Spud, which is like a classic here in South Africa, was also an integral part in helping him move from youtuber to verified star
@@AJ-pu9jq he started as an actor. He was in X-Men Origins Wolverine as his first gig. Then did the Spud trilogy. Recently he got back into acting. 3 years ago he was in Boy Erased and was nominated for a Golden Globe. He wrapped up filming another movie a few months ago which I'm pretty sure he has a big character in. Not sure if he's the main character or a big supporting act.
I remember the first time I felt old was when a bunch of vine stars showed up at an awards show and I didn’t recognize any of them. But now that you talk about all of these people on TikTok making music and I don’t recognize any of them I feel like a certified Internet Grandma. This is the true Millennial/Gen Z divide.
Loved this bestie! I’d love to watch you discuss why so many pop artists have cartoon characters now. Like the Dua Lipa character for the Future Nostalgia visuals
