Under the second day of our conference, our partners at Light & Wonder delivered an insightful presentation titled "IP and its Role Within the Gaming Industry - The Successes, the Challenges, and Why It's Here to Stay."
In this session, Magdalena Okolow-Podhorska, MD Europe - VP Commercial at Light & Wonder, delves into the importance of intellectual property (IP) in the iGaming industry. She explores how operators can maximize and leverage brand use and discusses the critical triggers for registering your own IP. Learn what elements are important to brand owners when selecting partners for licensing, and discover what helps suppliers secure brand deals. On the flip side, operators will gain insights into the increased KPIs that can be expected when using branded content and aligning their brand with leading global brands outside the gaming industry.
From understanding the value of IP to navigating the challenges of creative freedom and market restrictions, Magdalena provides a comprehensive overview of why IP is crucial and how it shapes the future of iGaming.
15 сен 2024
