Is It A Good Watch Collection Or Are You Just Rich? 

Hello to the 1,100 people that saw this video yesterday. Sorry for the double upload! RU-vid decided to try and destroy us. As always though, Christian and I strapped on our boots, dusted our shoulders off, and gave up. Figured we'd try to re-upload and re-release. If this doesn't work we will probably just give up all together. So it goes.

I thought Christian was always right, turns out it’s just the seating arraignment

I need Michael back on the left, please…

Christian crushes Jacob , I mean Jacob is cursing at him in 3 different languages , and then goes back to Ferrell and spaces for a minute then crushes RM. love it.

Good video. The one fallacy of Pharrell having a crystal ball is that I don’t think he could see the future. He just had the money and liked the design. Since he is prominent, he and other rappers then popularized AP in pop culture, thus driving up demand. In other words, he didn’t predict the future. He played a large role in creating the demand.

Bape is a japanese brand that Pharell popularized in North America. Nigo who started the brand now is head of Kenzo

Here's the deal: If A. Lange & Söhne were $5000 a piece, _more_ people would buy them. If Richard Mille were $5000 a piece, _fewer_ people would buy them. That tells you everything you need to know about the people who buy RM and why.

Pharrell has always been someone I've followed when it came to watches. I remember when the "Frontin'" video came out 20 years ago and him wearing the AP. Jay-Z would be an interesting one to do a similar story on. I know he mentions the brand on the Blueprint 2 Album. He did a lot of work with Pharrell ( The Neptunes) during that time and I'm sure they both influenced each others tastes in watches.

Watching Christian doing impressions of his family is on my CV under 'Hobbies'

19:26 100% RM is a flash in the pan. They're hideous and the buyers are only buying them because they cost insane amounts of money. They have achieved some fairly interesting technical feats, which is about the only positive thing anyone can find to say about them, but then so have many other brands which cost a tiny fraction of an RMs price. They're artifacts of soulless flexing culture, with gaudy and humongous early 2000s case designs that anyone except a trained eye would simply dismiss as an Invicta or other similar Home Shopping Network merchandise.

So I bought Focal Bathy headphones. Love them. Thanks for the recommendation. I’m an audiophile and much prefer these to Bose and B&W headphones I’ve owned prior Pharell. Much respect. He deserves his success As per his music, and fashion/style, he’s mostly set trends rather than followed them. And whilst he will have rarified early access to brands, and emerging styles, there is still a relatively small proportion of people you can say that about.

What's the brand and colour of the strap on Christian's watch ?

You guys are fun & enlightening. Michael, style guru that you are, what’s that fleece piece that you’re wearing?

Harris, you and Theo do a great job with these! I don't understand (understand...understand) your theme music though...ps: I watch all your videos! Every single one!

The headphone warning for the pasta bit 😂😂 this comedy is what hodinkee is missing

Is that wrist alarm available for sale?

Agree that wrist alarm watches are very useful. I have a 1950s JLC world time alarm. I used it every morning to wake me up. They are such useful and underrated complications. They're perfect for young people who get distracted with the passing of time talking too much. I grew up wearing Bape. Pharrell & Nigo released some hugely popular streetwear. I would say his watch influence wasn't even well publicized at the time. It was overshadowed by the G-shocks he was wearing and colourful sneakers & signature hoodies. Bape also released a replica Rolex they called the Bapex. They still make them today with some pretty cool colours. In hindsight Pharrell should've been creative director of LV back when Murokami was designer for them. He would have done a much better job than Marc Jacobs & been more relevant and impactful at the time of his peak popularity.

lol i remember that producer michael video so well too!

Have you seen Bubba Watson’s RM? It has a G-meter, so he can see the transition in his swing. INSANE!

Now the title matches the reality. He might have a great collection but if there is no monetary limit in life, everybody can have such one. Great respect for everyone that collects watches while having a limited amount of money. If you have several hundred millions in the bank, you are not collecting, you are investing and showing off because your surrounding expects that with that kind of wealth. Otherwise you would not buy 5 mio $ watches but a 100k one (which is still absurd for a watch) and donate the rest of the money silently or whatever else..

I’m surprised Pharrell hasn’t been shown wearing a Lange or journe yet

As perrrrfect as a phist in archies anoose

I get way more excited to see an overseas in the flesh because that is a real watch person with a watch that isn’t faked or popular.

RM isn't about watches. It's about wearing your money as visibly as possible. It's the giant gold chain of the modern era

Would’ve been good to highlight his recent auction where he sold off a lot of that earlier rare stuff!

Yesterday, I was in the middle of the video when it mysteriously went “private”. Very surreal. Hope I get to finish it this time.

Saying what is bape while talking on Pharrell is wild lol

Already watched this yesterday but I will give a like for the fellas.

I watched a Watchbox interview with a Mr Cho I believe . It was cringing to watch them grovelling to this guy with his huge collection. Their opening statement to him was that he has been collecting for a long time. Jesus, he only started a few years ago and considering that he is the son of one of the wealthiest Asian families it sure doesn’t impress me. He can literally buy or get almost anything he wants. Someone who had modest means and has a small collection of little value impresses me much more.

He will be wearing a LV watch of course, hope he brings something great to their watch game!

AP has been a thing in Europe for a long time, same as famous Parisian fashion houses that the US market never paid any attention to. He just had exposure to a different culture that most Americans did not. Ex US travel is a recent thing, nobody was hopping on a plane to Tokyo for the heck of it 20 yrs ago.

Haha hilarious episode boys

i saw that producer Michael video a little differently, it was cringey but i think Jacob found a way to unload a ton of old inventory.

I think we will look back at the Richard Mille hype train with the same disgust as we do with Jacob&Co. I honestly don’t understand why they are so highly regarded..!

I've seen that video with Producer Michael and Jacob. Yasha got hustled! Lol But didn't Michael commit to some expensive watch in that video?

Piękny Orange zegarek. Cudo! Ale nie rozumiem co Pan mówi. Jaką to firma .nie bardzo widać.

Hi Theo, based on the new leak can you please make a video about new Rolex Hulk in Yellow Gold.

You’ve switched places

The current Jacob stuff is just MB&F packaged by the guy who would like a 5 time zone.

"is Richard Mille is the plastic surgery of the watch world". -Michael OMG, I just died.

Hyper successful artists are like hyper successful tech moguls, politicians, athletes, etc. They’re incredibly good at one thing and have tons of influence. Pharrell is a musical genius, but I think LVMH has either over evaluated his fashion sense or is banking on his influence. He’s a taste maker bc he’s influential, not bc he’s a prophet.

What’s up with the Mike placement

What a legendary collector! Not a JLC, a Zenith, FP Journe, Vacheron, De Bethune. He literally walks into the AP boutique and buys what they tell him he should. My guess is he went to both Patek and AP and only the later helped him out. Are you a watch enthusiast if you were "hype" only watches? Idk...

Richard mille is just a cool watch. Period.

My brain isn't accepting the seat change

the 5 time zone watch is the bigest pice of crap ever made

Pop music is basically fashion watches

guys, please switch sides as usual, it make me nervous. ;-) OCD guy.

I feel like MB&F would be Pharrells next move

Best Pharrell is from the N.E.R.D days

The Odd Couple!

Lady gaga being totaly of the deep end👏🏼

Wanna buy my simba lion king timex then ?

In my case, not an "exclusive or": I am both rich and have a terrific collection.

Pharrell: The score of Despicable Me.

Has anyone called Jacob to see if we still get 50% off the monstrosities in the haliburtons⁉️

Why hasn’t LVMH hired you guys yet? Or have they…. 🤔

What history are these guys reading that tells them nobody knew AP existed in 2003? AP was highly valued and well-respected before there was even a Royal Oak.

Thank you, now go order your chairs.

Next topic: if you’re un-athletic should you wear a sports watch or get a watch that matches your personality (or be a wimp wearing a big dive watch)

Pm has lost the plot these days

John Mayer would be his son? That’s insane. I like Pharrell, but he doesn’t make a watch hype like Mayor, he merely buys the hype. And the Jacob and Co. and RM heavy collection also cuts into that narrative. Really, really terrible take

Cannot touch kanye

It's just another money laundering scam, A pay off In my opinion.

Pharrell is responsible for a lot of garbage....

J&co are pieces of crap. Producer Michael is giving him more exposure, and even at 50% off his retail price is way over priced for those monstrosities.

I love you guys but I think you giving Pharrell too much credit. Dude These celebrities have people on their team styling and dressing them. Pharrell is from Virginia Beach. Have you ever been there? Nothing but Red Necks, no style. I'm just saying his TEAM is hot and they helped him. Lets not forget Celebs have a team and that's what makes many of them seem super hot.

Almost eight whole minutes for you to start talking about watches? Are you kidding me? Geez

Please, please change your theme music. It is so irritating.

RM is money with no class.