Is The Beauty Community Dead? (well, I don't think so)

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Is the beauty community dead? Is RU-vid dying? Well, I don't think so. Lets chat!
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1 окт 2024

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Комментарии : 437

@kaitlynkearns1894 2 года назад

I don’t think the community is dead, I actually think it’s more stable. That’s why everything is kind of balancing out :)

@Kwardmakeup 2 года назад

Happy to hear your take on this! I commented on Kristi's video saying how the actual makeup lovers are still here and mentioned how I think indie makeup and smaller creators are where it's at now.

@NiteMareBliss 2 года назад

100%!!!

@swedishmake-upgeek5650 2 года назад

I agree!

@mickeymickey1 2 года назад

I didn't want to comment this on her video, but I got the feeling her opinions were based on her own content not being as popular anymore.

@Pinkybby88 2 года назад

@@mickeymickey1 same

@charmedbymeghan 2 года назад

@@mickeymickey1 right! I didn't watch her video, but I used to be such a fan of hers but then after she had a baby - her content has changed so much. I am just not pulled to watch like I used to.

@1015SaturdayNight 2 года назад

Hot take: beauty community isn't dying, drama community is dying.

@AngelicaNyqvist 2 года назад

oh that is an interesting take for sure!

@SuperSarahbop 2 года назад

Drama community combined with the law community. I found interest in LawTube when Tati’s drama became legal drama. Still catch some of that time to time when I’m in the mood to hear about the drama shenanigans

@1015SaturdayNight 2 года назад

@@AngelicaNyqvist Angelica, I think we all are tired of drama and just want to get back to the love of makeup!

@lindsayhoffman2688 2 года назад

I think it’s changed because many people (me included) are now over saturated with stuff and are aging out a bit. I feel confident in my abilities now and know what I like. I own too many blushes, palettes etc… and am not interested in acquiring more. I am also set on what brands I like and generally work for me and not really looking to anyone’s opinions to make my decisions on what to buy. There was a time I’d feel like I needed multiple options, now I know what will just collect dust so am buying less. I still watch some creators occasionally (clearly 😂) but nowhere near the amount I used to. I prefer more commentary while I’m getting ready but am far less likely to watch a straight review. And yes, it’s a fact younger kids are starting out on Tik Tok the way I started out with YT.

@SuperSarahbop 2 года назад

Yep I’m in my 40’s I’m also oversaturated with products I like these chatty videos. I like seeing somebody closer to my age doing their makeup and talking

@littlesin21 2 года назад

I agree. I think a lot of us aged out of some types of makeup. I’m no longer into a full beat every time I wear makeup. My taste have changed so my taste in videos/creators has also changed. And you’re right, I’m much more confident in my knowledge about makeup now. I know what I like and what I don’t. My makeup collection is much more curated now, I’m not as easily influenced anymore. A lot of us have just grown up.

@DanielleSouthcott 2 года назад

I agree; I'm 44 years old and have definitely settled into a rotation of looks that suit me, my style, and my energy level. I haven't bought new makeup - apart from stuff that needed replacing - in two months, though I'm always willing to look into a groundbreaking new formula or product. The difference now is, I don't just want it for the novelty; I want it because it could potentially fill a gap in my collection I didn't realise was there. It also seems like people are getting more into skincare and self-care (fitness, mental health, reading, cooking, turning our homes into sanctuaries) lately, which is awesome to see.

@krisushi1 2 года назад

I was quite lucky to have gone through the stage of learning to apply make-up before the internet had begun. It was through magazines, such as their articles showing the application and making recommendations that I learnt what to do. I'd also look carefully at pictures to see how a look was put together. If I needed advice, I would see the advisors at the beauty counters in the major department stores or query products that I had seen in magazines or on telly. I'm well past needing to watch make-up videos yet do thoroughly enjoy doing so purely for fun or to see a product I'm interested in reviewed. As I no longer live near any stockists of good quality cosmetics, I rely on online shopping which these videos can be rather helpful, depending on the creator. Above all, it's honesty I will always prefer.🇦🇺💖🕊

@aaflesje 2 года назад

Have you tries watching project pans? I have a big collection and watching panners helps me with using it and not getting overwhelmed.

@sarahb4615 2 года назад

Oh my gosh. You summed up so eloquently my problem with Kristi’s take on the downfall of the community. “Sometimes when people compare stuff they compare it only to themselves” so so true. This is not an issue that should be looked at from one small part of the community but from a macro view. The community is changing not dying. It’s only dying if the major thing that matters to you is views and sponsorships not makeup. Thank you so much for this video. “The makeup community is so much more and has always been so much more than the top twenty creators” yes!!

@jo4vt Год назад

I agree!

@amandawhitlock8607 2 года назад

When larger creators say the beauty community is dying, I think it's because their own channel isn't getting the same amount of views it did a few years ago. Inevitably when creators grow their channel they start doing a lot of sponsored content and sometimes they change the focus of their channel. Often they don't post as much, only putting out a couple of videos a month. Then their audience gets bored and goes in search of smaller channels who work hard, put out more content and seem more genuine. I see a lot of smaller channels like yours thriving, so no I don't think the beauty community is dead at all!

@annewilkinson9611 2 года назад

I'd say #1 reason I stop watching or unsubscribe from beauty RU-vidrs is if their content changes into something I'm no longer interested in. For example I like a variety of colourful or neutral looks so if a makeup channel turns into an 100% neutral look barely there channel I'll probably lose interest. Or if a makeup channel turns into a channel about childrearing or home renovation or shopping I'll probably lose interest.

@veggierunner79 2 года назад

RBK seems like she has lost her inspiration for beauty. She doesn't represent the beauty community, nor do the small handful of "gurus" who were big 5 years ago. I am constantly inspired by smaller creators like yourself Angie!

@SuperSarahbop 2 года назад

I think Kristi just evolved . She got pregnant became a mom and it just changed what mattered most to her I’m here for her evolution as I am for anyones growth.

@veggierunner79 2 года назад

@@SuperSarahbop I'm a mother of 2 myself. I totally understand that priorities change. I don't go to work everyday telling my clients that I'm just not really into it anymore though. 😕

@annewilkinson9611 2 года назад

I used to LOVE RBK a few years ago but barely watch her any more since her content switched from beauty to mommy and lifestyle stuff. Not a criticism, just not what I'm interested in as someone who doesn't have kids and doesn't want kids.

@KarlaIleana 2 года назад

I think Angie is huge!! 😂 I wish I had more than 100k subscribers! But I know how compared to the other ones that for me are mostly not interesting anymore, Angie seems small in number of subscribers.

@SuperSarahbop 2 года назад

Erin, I still look forward to RBK videos I however will click out of the video if she does too into her postpartum anxiety. Thing is I began to want to watch her because of her and that hasn’t changed for me I’m here for the character development. It’s not the first time nor will it be the last time that RU-vid creators change their content. Important thing is they love what they do or a burn out will happen and then you end up like Safia not into the content you’re actually creating and it shows what’s genuine and what is not. So while I liked both people Kristi seems genuine to me and I’m a fan of that even if I don’t enjoy everything from her I still want to see her story unfold. Meanwhile I was excited about Safia and Tyler have a livestream format until I watched it and it was just so pointless and boring.

@charmedbymeghan 2 года назад

Hell no the Beauty Community is not dead! I used to watch ALL of Raw Beauty Kristi's videos! But after she had a baby - her content has changed a lot and I haven't been as interested to click on her videos. She is still a lovely person tho. But I more watch "smaller" Yotubers than anything (with anywhere from 500 subs to 100,000 subscribers*). Because I align with their content more.

@caitlinmarie8261 2 года назад

Covid honestly made a huge impact on my relationship with RU-vid and cosmetics. Before the pandemic, I watched alot of beauty RU-vid and treated makeup as collectors items. The pandemic changed all that for me. Obviously, I was wearing a mask and wearing less, but I also become more conscious of my spending because of the uncertainty. Covid also made me less inclined to follow the "drama" of other people. RU-vid is a "happy" place for me and I want to keep it that way. I now only follow a handful of beauty channels and don't really watch to buy anymore. It's more about the creators than the makeup for me now.

@booksnlipstick 2 года назад

You make some really good points here about how the pandemic has shifted us! I feel like I’m in the same situation as you and while I still love makeup, it’s definitely the creators that have me coming back to their videos because it IS a happy hobby. I’m kinda glad the big drama people are going away, makes it a happier place all around.

@kimberlyoldschool 2 года назад

Interestingly, I went in the opposite direction. I had a tough commute and a lot of work travel pre-pandemic, and while I loved makeup, I was just putting on basic neutral looks each day. With the shutdown, I was suddenly not leaving my house, but I had to be on video all day to do my job, and I had plenty of time to watch beauty RU-vid. My skincare and makeup routines are much more sophisticated now, and I wear heavier makeup because it shows up so much better on camera. So I missed all the drama, but I’m just in time to appreciate creators like Angeschka, who along with Wayne Goss, the Welsh Brothers, etc have really saved my sanity over the past two years.

@Lulusvideos1 2 года назад

I feel exactly the same way. I was working from home for 18 months during Covid, and some days I didn’t even put on make-up. With inflation looming, I’m watching what I buy, and ‘trying’ to buy only what I run out of. I do treat myself occasionally. I just enjoy the tips and reviews, and watching RU-vidrs put on their make-up these days.

@alexandreaturcot8921 2 года назад

During COVID-19 I was in lockdown with my four children and our days were extremely busy (virtual learning and taking care of my mother-in-law with Parkinsons Dementia) but we also found time to relax and enjoy things we previously didn't get to. I got into makeup for the 1st time in my life and got to watch creators (like Angie) who make me happy! I also got to experiment with different eyeshadow brands and figure out what I like and don't like. We are all living different lives and have different experiences so it's great we can talk about it and still be respectful 🙏 ❤️ ✨️ 😊

@LCx829 2 года назад

I went from wearing very little makeup to full glam. I can finally wear colourful makeup because my job is permanently working at home. Makeup during the pandemic was very important to feel good about myself in a very dark time in my life. My mental health isn’t the same as pre pandemic. Makeup really brought some joy to my life.

@AnetteL.Nielsen 2 года назад

I honestly feel every time a large RU-vidr says the beauty community is dead, that they are completely out of touch 🙄

@Observette 2 года назад

I totally agree with you on this. It’s so silly to say that the beauty community on youtube is dead just because there’s no crazy drama. I’m watching more beauty youtube than ever before so.... 🤷‍♀️ Yeah not into the “death of beauty community” videos, I totally disagree with that statement.

@zerbirae4224 2 года назад

I was a latecomer to the scene, as makeup became my pandemic hobby/coping mechanism. After sifting through different types of content/creators I found the channels I liked, and found a handful that continue to bring me joy, knowledge, entertainment, and a sense of community. In my eyes, the "death" happening concerns elements that have never been interesting to me in the first place. I'm happy to have found what works for me and that there are still a lot of engaging YT creators (Angie certainly being one of them!!) that provide it for us.

@dawndee7952 2 года назад

I watched the RBK video too. I love her, but it's clear that her interest in the beauty space is definitely Almost gone. She has different adventures to pursue now and I love that for her! I don't think that the beauty community is dead at all. I still think its thriving. The thing that died is the flex over-consumption culture and the ultra influencer that create drama and false persona's. I think lots of viewers now split their attention between lots of medium sized channels. Creators who are fun, positive and creative. Most of my RU-vid viewing is split between beauty RU-vid and creepy pasta. I love channels like yours, Annette's makeup Corner, Hannah Louise Poston, Lauren Mae beauty, Jessica Braun. People who have great energy, passion and just fun personalities. I also adore watching really small creators that have like 400 subs. Just fun, informative and creative without drama or a push to try and sell you more. X

@SuperSarahbop 2 года назад

You might like Kackie reviews beauty since you like Hannah. Both creators grew on me the more I got to know their personalities.

@annikabar606 2 года назад

Just a thought: diversity has been a big topic in the last years. That's a good thing. But diversity also means the views get distributed further/between more creators. I much prefer a community with more people doing fine, than only a few people performing extraordinary.

@juelclyne7392 2 года назад

I’m only in the first few minutes and I got to say your scoring major points already. I myself have unsubscribed to a lot of the very same RU-vidrs who are saying this. They don’t post on here anymore or consistently so why am I following you. My personal preference is YT, I’m on IG and that’s it. I don’t have time to subscribe to all these different platforms ❤❤

@KBellaBeauty1 2 года назад

Omg I totally relate to what you’re saying here in the beginning of your video. I feel like the larger RU-vidrs used to almost be like a reality TV show. They were taking the same brand trips, at the same events, making videos together. Once that stopped due to Covid it was like the show stopped.

@AngelicaNyqvist 2 года назад

haha yeah, the show itself got cancelled :P

@mickeymickey1 2 года назад

I've been watching beauty youtube since 2012 and I started shifting my subscriptions to smaller/"mid-size" beauty creators in 2018. For me it's more about watching creators that feel more genuine and have the same beauty preferences that I do. I started following more creators that have a similar complexion and skin type as I do and who have a similar makeup style that I do.

@sheilahardin6868 2 года назад

I'm 53, I found your channel because I hate drama. Thank you for creating a drama free place where I can learn about new makeup. I love Oden's eye because of you please keep doing colorful drama free makeup it is appreciated

@renesparkles1641 2 года назад

I'm so with you on this!!

@NiteMareBliss 2 года назад

I'm totally obsessed with Oden's Eye! I just got the Hela palette a few weeks ago! :) It's STUNNING! P.S. I'm 53 as well! :)

@sheilahardin6868 2 года назад

@@NiteMareBliss I managed to get the scarf when I ordered my Hela pallet unfortunately my cat knocked it off the counter along with my Giant Wolves and Hummingbird pallets. Hela sacrificed herself to save the others and now I have to fix the colors goddess and decay

@sheilahardin6868 2 года назад

@@NiteMareBliss glad to know I'm not the only person in my 50's that loves colorful makeup neutrals don't inspire me

@jeanettewolters-lennon2139 2 года назад

52 here! And I totally agree! 💗💗

@jesscamacho7448 2 года назад

Maybe this is mean for me to say but I think she’s rather cynical and has been through a lot and isn’t at the place she once was and now she’s cynical. People still watch videos. We still watch videos, we still buy and love makeup. I hate when people say communities are “dead” just cause they’re not the face of it anymore. Creators are still creating. People are still here showing off products and enjoying themselves. Big creators have moved on and so be it. I’ve noticed now that there’s ton of POC and male creators who are creating on here and tiktok and killing the game. So, honestly I thought her whole video was cynical and dismissive

@auntrori 2 года назад

her video riled me up! n

@mieke109 2 года назад

Yes, I'm watching smaller creators way more right now than I ever did big creators back in their days. And in my opinion it's kind of weird to have that opinion when you're not exactly in the community anymore and barely put out content. Which is perfectly fine, most people move on at some point but if she's neither consuming nor producing a lot of beauty content then it's no surprise that she feels like the community is dead

@NiteMareBliss 2 года назад

I agree! I'd rather do my things I love. I create content because I love doing it... Anything else is a bonus. I've been on RU-vid since 2009. I never cared about drama, I cared about the makeup, that's why I'M still here. ;) I'll never stop watching makeup/skincare content on YT. Edited to add: I get really angry when people say their adsense is pocket change or "nothing"...that comes from a huge space of privilege (and luck in many cases). That "pocket change" could pay all my bills and make it so my hubby wouldn't have to work 60+ hours a week. So I tend to NOT listen to the "beauty gurus". In fact I think the term GURU is outdated. People now seem to prefer those who are more relatable/on their level and not a guru. Most people I know listen to YT beauty vids in the background and say that it's nice to feel like they have a friend who is there just chatting with them about makeup and things in general. I totally 100% agree with you that the beauty community is SO much larger than what people talk about. If they'd do videos on the NON guru beauty community, THEN I'd watch because they're the ones who are doing it because they genuinely love what they do.

@bbyulalala 2 года назад

I’m so happy to see you using LH cosmetics, I think it’s such an underrated brand! Also, I feel like the reason why more people prefer chatty grwm is because it feels like you’re talking to a friend rather than watching a show, so more people feel comfortable with commenting. That, and people are burned out with the drama 🧡

@karenbrower9952 2 года назад

I feel the day of the pure tutorials is long gone. Now its just product reviews by putting the stuff on. I've been watching for a very long time. Then the drama channels popped up and it became a shit show. I unsubscribed people left and right. Buh bye. Its hard to find tutorials that teach technique.

@solangepolegar 2 года назад

That unreal expectation that any business has to keep growing non-stop… it’s just not sustainable for any business. It’s a bubble. It always pops. That’s how monopolies are established (and the mega RU-vidrs are an example of it), not realistic “markets” where plenty of people can make a living of it. RU-vid had a growth spurt, it piqued, and now it deflated to a more sustainable flow. It stabilised. Why are people so afraid of stability? If some of the mega players were relying on it never deflating… they’re just too stuck up their own egos and bubbles not using practical and logical sense.

@dw7896 2 года назад

It's much less of a monopoly now, and that makes the creators who held the monopoly upset about it. Sucks for them, but the beauty community is way more diverse across race, gender, makeup styles, aesthetics etc. There's something for everyone here now, and so the huge influencers have significantly less of a hold.

@solenedv 2 года назад

Thank you for your insight on this subject ! I genuinely think some of the people saying the community is "dead" spend too much time on social media. Most of people's passions and enjoyment do not go at the pace of social media. You don't "loose interest" in something just because you didn't check the tag on Instagram this week or because you watch maybe one or two video every other day. Lots of people's metrics of a community being dead is just hyperconsumerism and social media addictions. Which is just not how most people enjoy their hobbies 😂

@Renfrihehehes 2 года назад

I feel like most people complaining about beauty community being dead have a very specific vision: overconsuming beauty products, treating it almost like a "collection", excessive packaging and prices, new releases all the time, possibly problematic top influencers, etc. Most of those factors are now quite different - we try to consume more ethically, brands get (rightfully) cancelled and criticised for bad behaviour, people trust smaller influencers more since they tend not to get excessive pr/sponsorships, we don't get products basically stuffed down our throats. I've personally started following your channel because you shone the light on more indie and europe based cosmetics, since most product US influencers recommended were either very expensive in the EU or just not accessible. I follow Alex Anele because she actually focuses on techniques, I follow the Welsh brothers because i enjoy their personalities. We have a wider variety of beauty related content, more diverse influencers, not just 3 top (white) people making videos on basically the same product that just launched three times a week. I think you're also right when it comes to the drama. I personally prefer when influencers are friends and enjoy each other's company, but it's a common observation that drama attracts viewers.

@ChrystalVanDusseldorp 2 года назад

RBK was my absolute favorite. Now everything is different with her and her videos, and I'm not very interested at all. I wish her the best and am glad she seems to be more content after having an extremely rough post-partum time. She should make content that makes her happy and she's passionate about. Her passion for beauty waning does not mean the beauty community itself is dead.

@katieprentice6934 2 года назад

Personally I never watched the "big" youtubers other than Emily Noel. If I don't vibe with the creator I don't watch. I also don't like to support horrible people 🧐. And I'm not interested in the drama. In my opinion, if the creator can still make a living by creating on RU-vid, the community isn't dead.

@charmedbymeghan 2 года назад

Oh I really like Emily Noel. I love her style of content too and go to her for more drugstore products, but I just feel she is very genuine too and is a makeup lover on YT that hasn't been jaded!

@annewilkinson9611 2 года назад

Love Emily!

@nandalipe2 2 года назад

I think Emily Noel is a great example of beauty community done right. She's been focusing on makeup and staying out of all the drama for over 10 years, I don't know if her views went down or not, but I don't think it made such a difference to her channel. I think she's been consistent and steady for over a decade and will continue to be for as long as she feels like doing youtube.

@sarahwest5814 2 года назад

I agree. I watch your videos and others' because I love makeup and learning about techniques and reviews. Keep being you and please keep creating. I'm not here for drama at all. I don't need anymore stress in my life; I come here to relax. Thanks Angie, I have a lot of respect for you.

@marymuaglam6712 2 года назад

Everything you said is so very well articulated, and in my opinion and speculation- is absolutely true! Also somewhat of a note. These smaller creators are growing because they’re just providing more content. More tedious looks too. I can only watch the same orange cut-crease from an OG youtuber so many times..

@TheStyleStumbler 2 года назад

I agree - I’ve recently been enjoying several smaller creators and their fresh takes.

@HanasRoom 2 года назад

I call it the YT Smokey Eye, and I do it a lot in my videos (I love showing the depth of products), but you’re right! I like to watch different things to strike my creativity, and push my art skill. Sometimes you gotta watch a sweetheart do a 4 eyeliner graphic look to realize “oh I love these colours together with this blush!” It’s weird but it’s fun.

@HanasRoom 2 года назад

@SuperSarahbop 2 года назад

The smaller creators are also offering freshness be it the couple people that regularly provide dupe content or as Hannah does her shop my stash and dupe the vibes videos that incorporate her thought process and it’s interesting and helpful

@electrawolf5855 2 года назад

I've watched you, Porcelain, and Teresa is Dead for a long time. And I'm not going to stop. The main reason is you guys. I like your personalities and it's like visiting with friends. Who give you great makeup advice. The secondary reason is I get to see the new makeup and I especially like to see the new eyeshadow palettes and how good they are, because I collect them.

@canary4365 2 года назад

I've gotta say as a younger person (17 years old, and have been watching since before I was 16), I think the beauty community is healthier than its ever been and much more stable than it was when there was a ton of drama going on. im glad to hear your take on this because I feel as though creators like JuicyJas and Morgan Turner and Allie Glines are still thriving, but its "top" creators such as James Charles and Tati Westbrook who are low on views because of their lack of drama. Their viewers were drama-holics and I have no interest in watching their videos because I dont like the personalities lol

@alexismakeuptherapy 2 года назад

I love watching your GRWMs, I feel like you always have such a mature and balanced perspective on things. And this eyeshadow look is 🔥

@kjerstifalch 2 года назад

Am so happy that you are saying this. When I found you I was so tired of the drama. You made makeup RU-vid a thing for me again. So please do you 🧡💛

@nataliejenkins1260 2 года назад

Good morning lovely!!! I’m about half way thru and totally agreeing with you! I am a beauty LOVER and yes I’m feeling your thoughts!! So many ppl were here for the drama now that that is settling here it’s mostly the tried and true beauty fans left watching! Even the comments are about the products now and not so much yucky drama! IMO! I love it! I learn so much even in the comments!🖤🌻✨

@TheStyleStumbler 2 года назад

I have a feeling that a lot of people who have been watching beautyTube for a long time already have saturated makeup collections and know how we like to apply makeup. The result I’ve seen is a lot of people migrating towards content focusing on using and enjoying products we already have and offering support for people trying to reduce their consumption.

@noaaa7 2 года назад

I tend to avoid very large youtubers on purpose, there always comes a point where their content becomes visibly unauthentic and formulaic.

@loriisawesome4538 2 года назад

I don’t think it’s dead. I continue to watch the same RU-vid channels I always have. I do feel like there has been a shift in what creators put out. But honestly I only watch more “mature” beauty channels, lol. I basically unsubscribed to any and all channels that where involved in drama. I also think part is an age thing with TikTok having a younger audience that shifted from RU-vid. I’ve never watched TikTok. I hate the shorts on RU-vid and wish I could hide them.

@sinswept 2 года назад

I'll say what I said on RBK's video as well: honestly, I watch more BeauTube now than ever. I was a late comer to the scene and I never watched the most problematic ones. RBK's channel is by far the largest makeup channel I'm subscribed to, after that I think it's yours! I feel so much more connected to smaller creators, the fact that once in a while we can have a back and forth and I feel like my comments are actually heard makes a difference. I think you are on to something about the people who are "left" in the community. It's about passion for makeup and artistry now, more than about drama 😌

@stephaniethat40somethinggi45 2 года назад

I completely agree with you on this. I would add (from my view as part of the beauty audience) those who are here for the makeup, are probably not here for the drama. I will watch a video to see someone's side of things to decide if I support them or not, but I do not enjoy drama content. I watch makeup videos to relax and hear about makeup.

@Babymuexlue 2 года назад

I think the beauty community is still popping. It's just not the mainstream influencers bringing the heat we want to see. It's the indie influencers and brands. The micro creators who still love the artistry. We don't want to see another video where the creator sold their soul for a morphe code and a lifetime supply of shape tape.

@pewpewcat7679 2 года назад

I have a theory on why it would seem to "bigger" creators like it's changing while "smaller" channels aren't feeling that effect. I think that because the following is smaller, it is a much more tight-knit group, or moreso that there is possibly a more pronounced feeling of loyalty and belonging because the exchange between viewers and other viewers and also the creator is very different than it is on bigger channels. It feels familiar, and I think that contributes to people wanting to maintain that respectful exchange, while we all know how some of the comment sections look on channels with more traffic. But that's just a thought of course. It's also naturally a consequence of tik tok and ig taking over more and more. It will probably plateau and either stay or come back up again eventually. YT isn't going anywhere.

@Kwardmakeup 2 года назад

I think that's valid because I'll watch content I'm not incredibly interested in from creators I love because I enjoy the creator.

@pewpewcat7679 2 года назад

@@Kwardmakeup It was long winded but I'm glad what I was trying to say was understandable 😅🤣 Angie's points are great too, hadn't reached that part until now... I'm a pauser and commenter 😆

@NiteMareBliss 2 года назад

I agree with all of that completely as well. I prefer a smaller, close knit group...I totally got what you were trying to say and also agree that TikTok and IG isn't the same as YT. I think they're kind of like comparing apples and oranges...

@Buttercuppppppppppp 2 года назад

I'm here for the makeup and I miss product reviews. Thats why I love your channel, you provide so much content that you're bound to have a video on something I'm interested in. I've been TRYING to find content on items I'm interested in buying but its SO hard. So if the BC is "dead" it's b/c its changed so much and alot of us OG/ ride or die makeup fans miss the old content. I totally agree with you about the "big" channels, also alot of them have their own brands and the constant promo of their own stuff is annoying.

@amyhamaker7803 2 года назад

Well, and for me, I stopped subscribing to many of the big beauty influencers because of the drama-they stopped talking about beauty. I don’t need to own everything that comes along, but I still want beauty. If I want drama, I’ll go look for it.

@TamarasTimelessBeauty 2 года назад

I enjoyed your thoughts on this topic and I agree the beauty community is not dead, it’s simply changing as everything always does. When so many brands started pumping out new products constantly, people are no longer as excited for every new releases. And With the pandemic and economy I think over consumption of beauty products may be on the wane. Having said that I think the beauty community is thriving. People still look to reviews to make better purchasing decisions, affordable beauty is popular, as is conscious consumption. Previously beauty RU-vid was mostly aimed at the young, but as some of the younger beauty RU-vidrs “grow up” and more older women discover RU-vid for the first time, the mature beauty community is booming! ❤️❤️❤️

@TamarasTimelessBeauty 2 года назад

@@JackOllie4 😘💕❤️

@julias5980 2 года назад

This is a great take and delivered with genuine kindness. It's frustrating to see larger creators repeat the "the community is dead!" refrain when what I think they really mean is "the community has changed, or I have changed, and I'm not sure anymore where I fit in." Whenever the algorithm goddess recommends videos like that, I honestly feel a little pang for the creator. Not because I'm sorry that they're not having fun or getting the views anymore, but because the mentality of "the community no longer looks like me or acts like me, therefore it's dead" indicates a missed opportunity for personal and professional growth.

@FairyBogFather 2 года назад

YES I feel the exact same way

@debwalin8230 2 года назад

I actually really enjoyed this video. I'm a 48-year-old work-from-home mom and I got into makeup during the pandemic. I mean I'm am internet dork so I knew about the drama but never cared about it, and currently I avoid channels that focus on drama. I mean shoot, I enjoy a little gossip now and then lol, but I'm not really invested in it. You are just so sweet and enjoyable to watch and I've learned so much watching you! I don't wear super bright looks like you do but I tend to do dramatic, smokey looks, and it's mostly because of you and Robert Welsh that I'm able to do them successfully. I'm rambling now too 😂 anyway, I love your videos most of the time (I know it's not a popular opinion but I don't love swatch parties lol) and I'm invested in your life and what your Texas experience is going to be like. Also, I love your tattoo. I used to work in a prison and it was genuinely crushing my soul because expecting the best turned out to be really disappointing. I work for a wedding planning company now and it's such a better environment for me, so full of hope and excitement. I chose to change careers completely rather than let it put out my inner light. This got really long. If you read it, thanks. Stay awesome. ❤️

@rachael2180 2 года назад

I think a lot of people have shifted to Tik Tok…but I also find with the larger influences that they’ve shifted their content to such a degree that they probably switched demographics to one that isn’t as populated as the makeup community was. I agree with the drama…I was turned off by a lot of it & left for that reason. Many of them started their own brands & it became clear their energy was elsewhere (with good reason). I love that new LH palette. Such a good color story. I love watching people put on makeup. GRWM & trying new makeup vids are my fav.

@kagitsune 2 года назад

"better to be naive than cynical", you give me so much hope, Angie 😊

@AngelicaNyqvist 2 года назад

thank you ❤

@kagitsune 2 года назад

@@AngelicaNyqvist Also, I hope you are holding up okay after the nearby violence. It's quite shocking when it's near you. 😔💔

@beasttitanofficial3768 2 года назад

Personally, I started watching youtube's makeup content back in like 2015 because I wanted to know how to do some looks and I was very new to makeup. Back then, everyone was doing tutorials and product reviews so you really could learn a lot. But then, it started being all about drama, overconsumption, massive hauls... And I kinda stopped caring and only stayed with a handful of creators who either do something different and have a genuine on-camera personality, or that talk about other things and makeup is sort of secondary for them (you, Smokey Glow, Theresa is Dead and a handful of others). At the time, I developed an addiction to makeup and couldn't stop buying it even though I have no reason to own 20 eyeshadow palettes. I think especially now that we're sort of recovering from the worst time of the pandemic, a lot of people have just found new priorities (because so many people lost jobs and income, lost loved ones, were sick for a long time, or even if you personally didn't suffer, just seeing the state of the world has made a lot of us just change).

@alice_rabbit8345 2 года назад

I’ll have to say Angie, Theresa and Hannah are in my top 3! I’ll will turn off another video if I get a notification from them!

@beasttitanofficial3768 2 года назад

@@alice_rabbit8345 I really like Mia's Virtual Vanity, she does a lot of beautiful soft looks and art inspired looks and she talks a lot about overconsumption in the beauty industry and I love following fellow Europeans :p

@alice_rabbit8345 2 года назад

@@beasttitanofficial3768 I’ll check her out!!

@ducky19991 2 года назад

Yeah I had the same thoughts, I saw kristis video the other day. I still watch beauty RU-vid everyday, but it’s smaller creators who make higher quality content. (Like Angie :D) it’s true that the old big RU-vidrs don’t get views anymore but the views weren’t there for the makeup! The beauty community is totally alive

@dgs788 2 года назад

Angie, in autumn you need to visit the Northeast (massachusetts area) to watch all the leaves change. The maples and pines are beautiful and a sight to see. Look up New England fall

@NiteMareBliss 2 года назад

and the Poconos!!! I live in the Poconos (Stroudsburg area near Delaware Water Gap) and it's GORGEOUS. I feel so lucky I get to live in a place most people only come to for vacations! :)

@alice_rabbit8345 2 года назад

@@NiteMareBliss came to mention the Poconos! I’m from Reading and love to take a drive to watch the leaves!

@NiteMareBliss 2 года назад

@@alice_rabbit8345 I'm about 2 hours from Reading...it's such a gorgeous town, and so is Jim Thorpe

@NiteMareBliss 2 года назад

I'm actually going to Hampton Beach in a couple weeks! ;) So I'm headed more your way!

@alice_rabbit8345 2 года назад

@@NiteMareBliss have fun!!

@TheBex113 2 года назад

I appreciate your thoughts on this, Angi. I spend a lot of time watching BeauTube lol because I don't work rn and I've noticed that it's changed too. I think "character development" is a wonderful way to describe what goes on with a lot of channels and viewers. But I'm not into the drama either and I've curated creators who don't get into that, like you. For what it's worth, I love the grwm's; I find them inspiring and your commentary as you go is stellar. I know it's weird but I think of you as like a friend I see every day and get to hang out with. I think you're cool af.

@leahmiranda8359 2 года назад

When I first (accidentally) found Beauty RU-vid in 2019, a lot of the initial drama had already happened. We were in for more, but I wasn't interested. Not in the drama, and not in the people talking about it. I stopped watching several creators because of it. Some of the creators involved in drama, rose above it and changed, and some didn't. I watch the ones who did. I'm here for the makeup.. all of it... tutorials, new makeup, comparisons, and a glimpse into the lives of those I admire. Thank you for your thoughts on this.. 💛💛

@marijaivanovic5853 2 года назад

People watching the beauty drama back in the days are now watching the Johnny Depp trial. 😂 I think it was like watching a reality TV show for them. I'm here for the makeup, always have been and will continue to watch only for the makeup with a little bit of fun factor. 😁😉

@charmedbymeghan 2 года назад

Lol I never got into thr drama channels, especially related to the Beauty Community. But I can not stop watching this Depp trial! Haha - I like true crime & watching live trials tho* ♡

@SuperSarahbop 2 года назад

The people into the beauty drama found their home with the LawTube community it’s always a report on drama with a legal twist and well that’s dramatic.

@teresabonn3744 2 года назад

I don’t even watch the original creators that I watched because of the drama and in some cases, the vulgarity. I am so grateful to have come across your channel.

@kaylynnhuddleston5533 2 года назад

ITS NOT DEAD. OTHER PEOPLE, found other interest like having kids. And, they have a real different experience. I completely disagree with Kristi... love her.

@LittleL1001 2 года назад

Thank you! I keep seeing videos that the beauty community is dead and I’m like bitch I’m still here!

@melaniegorniak3803 2 года назад

I’m obsessed with makeup all kinds of makeup and as soon as I open my eyes when I get up I roll over in bed snuggle up to my cats and watch your video of the day , I got into makeup later than most people I was in my 30s just found out that all the problems I was having with my health were very real “ not in my head like some Drs said “ I was no longer able to work and having to accept my new reality it was major surgery after major surgery to try to fix things as best as possible and relearn how to do most things after one surgery I had to learn how to walk again. I was so depressed in so much pain idk what even made me open YT but I did I searched colourful makeup and up popped this amazingly gorgeous woman and I’ve been watching every single video ever since, there really is so much more to makeup than the products it’s how it can make you feel it’s how you can forget about the bad stuff for awhile and just have fun playing and learning and watching our favourite creators applying the products and seeing the transformation is so satisfying I love GRWM videos I find so much satisfaction in watching the entire look come together especially the eyes I love eyeshadow so much. Learning that we can trick the eye into seeing something different we can change the shape of our eyes or face just by placement and creating shadows I found it so fascinating and I had to learn how to do it to the best of my ability, am I as good as you Angie absolutely not nope but that doesn’t mean I can’t still have fun and still wear makeup it’s like you say “ I’m a Monet “ from far away it looks great LOL but seriously Angie your skills and talent are very real and very good. The Beauty Community is still very much alive for those who love the makeup and were and are still here for makeup not Drama I’m not someone who enjoys Drama it effects me to much I watch something with that vibe I end up taking on those feelings that just how I’m wired . I need to stay in the positive otherwise my mental health takes a big hit I’m just one of those people I watch something sad I end up feeling sad I watch something with anger in it I end up feeling angry so I try to only watch those that I leave feeling good I won’t lie I watch Bailey I have since she only had 20,000 subs but if I’m having a bad day I leave the video for another day and since she started Dark History her MMM videos have really taken a backseat . She’s more focused on her Podcast now days which is totally fine and great for her I personally will always be about the makeup and you bring us amazing videos about great topics within the makeup community, lately you’ve had some really really good topics that I’ve found interesting and wanted to hear your point of view on it just like today’s video.

@ItsSuzanR 2 года назад

I love love love makeup and have for a very long time. I find the community here in the comments on Angie’s channel so kind and nice! I want to make a RU-vid channel but I’m a bit scared to. Am I too old at 53? Anyway, I wanted to say I so relate to you. I too had to learn to walk again. I haven’t been able to work since 2003. I also watch Angie first thing every morning. I love her personality and that draws me in and of course I’m here for the makeup too. Sending you hugs from Canada!!! 😄🤗🇨🇦

@melaniegorniak3803 2 года назад

I don’t think 53 is by any means if you want to start a channel i say go for we only have one life and if anything like me we have to live each day the best we can .

@makaycaradine 2 года назад

What a relief to hear your take on this. Has it changed? Sure!! But I think for the better!! But is it dead? I personally don’t think so. Ask two people about the same thing and you’ll get two different stories. It depends on who you ask. And for sure drama played a big part!!! I think where it’s at now is a more down to earth platform. At least I only watch those who truly love makeup. Glad you spoke out!! 🥰♥️

@msSweeTae 2 года назад

Haven't watched the video yet, but based on your title I say that no, the beauty community isn't dead. It just changed. We don't have this huge network of big, problematic beauty influencers anymore. Most of the viewers moved to "smaller", unproblematic channels that are just doing their thing. There's no tea. No tea, no drama, no or barely negative attention. And I love it! Edit: 5:58 exactly! 100% agree Edit 2.0: I still don't understand the hype around TikTok. I've tried to get into it many times, but I just can't.

@shannonshaughnessy3989 2 года назад

I agree with you! The makeup community is not "dead" it's just become a little more selective. People want to watch "real" people. Not big egos and bullshit....I enjoy makeup tips, tricks, and reviews. I'm also not under 24 🤣 my attention is on more than a super quick clip.....

@yensid4294 2 года назад

I think as much as certain people complained & criticized The Drama, it drove a lot of traffic to their channel. I never watched any of those content creators & I still couldn't avoid hearing about The Drama by Those People. I'm pretty sure most of the channels I watch here on YT within & outside of Beauty Content, are smaller as far as the number of actual subscribers/views they get. When everyone is getting sent the same PR & talking about the same 8-12 brands it does get redundant. I think what's happening is that Beauty Content is diversifying & becoming more niche. Some channels only cover cruelty free products & promote that message, others focus on Indie Brands or No/Low Buys & Panning. Some former beauty content creators have branched out into Lifestyle content or Travel. And some channels specialize in either drugstore affordability & quality or luxury brands. So yeah, I don't think Beauty on YT is dying, it's just that no one person or group of people are dominating like they were before. Or at least not the same people are dominating now that were then. We've also been going thru a global pandemic with pretty broad reaching financial impacts. That is bound to have repercussions throughout the beauty industry including Influencers. As we've seen, a few cosmetics companies have closed their doors permanently but look how many new celebrity/mua brands have launched just this past year. It will be interesting to see how well they do.

@aggievincent2670 2 года назад

Angi, at my age (older than you!) I never paid attention to the drama. I get enough of that daily in my real life. Why would I need or seek more?! I still watch BeauTube, every morning as I’m getting ready for work. It’s like playing with makeup with my girls friends when I was in high school/college. It’s a much better way to start and end my day rather than watching the news! You keep doing what you’re doing, I will keep watching! 🫶🏻🙂

@alex_gallo_ 2 года назад

Hello ❤️ it kind of shows how full of themselves they are if they think that because THEY are loosing views that beauty community is dying. Like hardcore makeup lovers will change chanels and platforms but never community. I guess we can say that in last 2 years beauty community could have shrunk but I am much more inclined to the possibility that people just started to think twice before buying something - this is especially problem for people that cumulate majority of their income from affiliate links and brand deals. Thank you for your thoughts as always. 🤗 Have a nice day ❤️ PS: that look gosh I knew that LH palette will be amazing 😍😍😍 Also at first I thought that pink and blue would be mess but I forgot you are genius. I learn something new about makeup every day. 💃

@WarchiefPeebs 2 года назад

I think you nailed it. Beauty DRAMA is dead, beauty isn't. I also find myself only watching 3-4 beauty youtubers and not 10-15. If that helps your perspective.

@nandalipe2 2 года назад

I think Emily Noel is a great example of beauty community done right. She's been focusing on makeup and staying out of all the drama for over 10 years, I don't know if her views went down or not, but regardless, I don't think it made such a difference to her channel. I think she's been consistent and steady, doing her thing for over a decade and will continue to be like that for as long as she feels like doing RU-vid.

@Taniaelm1ra 2 года назад

I think that the big influencers say that money for ads is 'nothing' because they're maybe afraid of people who will say that they're money wolves or greedy. It's like when your husband sees that the mailman is delivering something every day and he asks "what did this all cost?!" And then you're like "uhm it was in discount" when actually it costed a lot of money 🤣😰. So yeah I think that some influencers don't want to be honest about the amount of money they're getting for ads.. money talks are still a little taboo I guess.. Sorry english is not my first language so I hope you understand what I'm saying. 😅

@tatevictoria2385 2 года назад

I dont think its dead, but i think about how i was in middle or high school 5/8 years ago, and every girl loved watching beauty videos, and a lot of us have grown up now, and matured into different forms of makeup - instead of those “challenge” videos we watch other types of makeup content like reviews of products etc. Before i felt like it was “whats the craziest thing i can do for views” and paint their face but now it seems more editorial or realistic everyday looks. We have continued watching yt, just changing the people and content we watch. Some people just have a younger audience, and eventually we all grown up and grow out of these ‘phases’ as kids we change interests so often that we just dont have time for investing in specific creators anymore :/

@sashaminium 2 года назад

The beauty community I watch and follow isn’t dead. Far from it. You, Samantha March, Heather Austin, Kelly Gooch, Morgan Turner, the Welsh twins, and so many other talented creators I haven’t named whose content I never miss seem to be thriving!

@annewilkinson9611 2 года назад

I watch a lot of the same ones - some others I like - Skelotim, Nikki Raven (someone slightly older who still likes bold and edgy looks which I love) Smitha Deepak (posts almost exclusively tutorials which most influencers insist people don't watch but has 2.8 million subscribers) and for more serious skincare Dr Dray and Cassandra Bankston.

@pamelal485 2 года назад

I agree that most of the people who were truly watching for the makeup content are still here. I think the huge number "heyday" included a lot of young watchers, that mainly watched for "personalities" more than makeup. I am sure many have grown and changed their lives and watching preferences. I always loved makeup content. Looking at my history, I tend to skip the videos where the creators talk about themselves instead of makeup. It's not that I don't care about them as people, but I do not know them personally, so I do not watch much of that kind of content. Many of those creators of "that time" had to share personal content to keep getting more views, and that crowd that liked that, is less prevalent now. Honestly, I have watched very little Kristy since she stopped talking about makeup, to mainly talking about herself.. 😂

@becm963 2 года назад

I am with you on Tik Tok. I used to watch Tik Tok videos for comedy skits. I don’t anymore because my youngest, who is 17, gave me a hard time. Plus, it wastes so much time. I can have You Tube on in the background while doing other things.

@Woekkie 2 года назад

I don't think the community is dead just in a form of transformation, i'm over 50 i still remember when there was just a few shades of eyeshadow and the same for lipstick and blush was pink. And here we are glitters duo chromes and hundreds of shades of everything. The market is going to settle because for newer generations it's all perfectly normal. Part of the excitement of novelty is gone. This will open the door for the youtubers who can bring something more to the table than just showing the latest releases be it their own excitement for make-up or other "bonusses" like actual make-up skills or an interesting chat about an interesting topic be that of the quality of the make-up or something else.

@RSylvane 2 года назад

As a content consumer I am interested in beauty products and inspiration for application. Not in the drama. Also, when creators are getting bigger and bigger, they change. All of a sudden less authentic, more plastic surgery and less makeup artistry. That’s when I switch to someone else.

@maaikeb75 2 года назад

For me the beauty community has not died. I love watching make up video's. Aspecially tutorials, grwm, product reviews etc. I follow and love to watch some lovely, sweet en genuine creators that love make up. Im glad that there is less drama. So for me please keep doing what you do because I love it.

@NaomiDollxoxo 2 года назад

You weren’t negative at all. It’s very true that the beauty community isn’t dead or dying, it’s thriving. Only a handful of creators have had a channel decrease and even downfall on RU-vid. If someone is complaining, it’s pretty clear they have a bone to pick with being one of these creators. They have either been one of the channels involved in drama, was becoming only what the very fickle masses wanted to see and that audience is fickle enough to have ditched them, or stopped uploading in even a slightly regular basis. They must not explore the art of makeup which leads to smaller channels. I see a lot of entitlement when they complain about the beauty community. They have to share a piece of the pie with smaller channels now.

@allietheparanormaladventurer 2 года назад

I don’t think it is either. Just because a few entitled influencers stopped making so much makeup content they say oh the makeup community died. Paalleeeasssee there are still plenty of wonderful creators that do. I still love makeup videos and love seeing new channels pop up. Lots of talent out there.

@SuperSarahbop 2 года назад

I think she was more saying that the beauty community doesn’t fit her life like it once did

@allietheparanormaladventurer 2 года назад

@@SuperSarahbop yeah I wasn’t saying she was saying that. I just meant I see a lot of other who do.

@LauPulstar 2 года назад

I enjoy makeup and get a kick of watching other people enjoy their collections. Also, when i need to buy makeup or want to buy makeup, I usually have to order things abroad, because you cannot get most things in my country, so i always need to watch multiple reviews by content creators i trust and have similar skin features as I so i can decide what's good. Other days, i dont feel inspired so i go to youtube to watch different kinds of looks that people achieve and get fresh ideas and try new things on myself. all of this doesnt change, because my love for makeup is strong. I change the style of makeup i use, the products i prefer, but i always need to hear creators. i agree that people that left where hung to the drama, like watching a reality show like real housewives o kardashians.

@tdsollog 2 года назад

I completely agree. I think it’s changing, but it’s always changing

@viktorias1963 2 года назад

I have two under two who regularly watch your channel with me. So you have watchers from 0+ They would like to tell you dubidobidobido dah :D

@karentevon1 2 года назад

The community isn’t dead. People just got tired of the entitled behavior of many of those so called beauty gurus. Most pivoted into other ventured when their views got low paving the way for smaller channels to emerge with better quality content

@Sorsotin 2 года назад

The platform didn't change. Many of the big creators said racist things, spread misinformation about health, where exposed to be danger to young people etc.

@zbraal 2 года назад

I love this Linda Hallberg palette. Beautiful look! I wish I could get comfortable with light blue shadow on my own eyes. 😂 I really enjoy your content (reviews, tutorials, chatty GRWM, etc), but I guess I’m just not a fan of the drama. I don’t mind hearing about issues, but I think it can get boring when everyone is ranting about the same thing for a week. Anyway, keep up the great work and enjoy yiur weekends off! 🥂

@ruthgarza1967 2 года назад

I LOVE WATCHING RU-vidRS APPLYING MAKEUP!! PLEASE DON'T STOP DOING IT. I enjoy everything about MAKEUP 💄.

@cheryljoaquin6023 2 года назад

I am the opposite of the trend right now, I don't love videos talking about makeup unless I'm seeing it applied too. 😅

@Waywardwindfall 2 года назад

I am still here because you apply makeup. I think true crime and makeup took a lot of those views. But I get burnt out on true crime.

@marie-evegoulet3229 2 года назад

I’ve always loved makeup, I’ve been watching beauty in RU-vid for more than a decade. I’ve watched a lot of people and there a lot of them that I don’t watch anymore because of drama; I’m too old for that shit. I like people who know makeup, who enjoy it, who focus on it. Let’s be real, most of them aren’t aware of the new releases, don’t give much critical reviews… they just don’t seem that interested about it. It feels like most of them aren’t really part of the beauty community to begin with. 🤷‍♀️

@ali_b_lush2 2 года назад

Thanks for explaining the LH palette. It's so pretty and I 💙 your look!

@dustythorpe9625 2 года назад

I just started watching the beauty community in late 2019. When I started watching I owned one eyeshadow palette. 2 1/2 years later I own close to 100. I unsubscribed very early from creators who had drama. I’m here to learn how to use my beautiful makeup. I’m also 43 so … 🤷‍♀️

@heather1980 2 года назад

I mostly watch smaller creator channels that focus on actual makeup reviews, looks, and news. Some creators, like you, I watch every single video because I find you honest, relaxing and innovative. Some creators I only watch content that interests me, for example I skip straight up just foundation reviews because I don’t wear it. When I’m stressed out I binge declutter and project pan videos because watching people finish makeup and talk about slimming down their collection is relaxing for me. Random comments. Sorry. Love your channel!

@myfabulouslifewithlupus 2 года назад

Hi Angi; I watch more beauty content than ever before but I now include micro-content creators as more than half the of the channels I watch. I think the community is far from dead; the neighborhood has just been expanded to include more neighbors.🥰

@candyce6233 2 года назад

I agree with you totally on all the new followers coming for the drama of it all. Not the beauty community in general. Let’s take RBK for example. She posted that video were she used her microscope to look up close to the lipsticks from Jaclyn Cosmetics. She got 4.2 MILLION subscribers after that. Today she’s back to 1.5 M. That alone shows that millions were only there for the drama.

@historygirl82 2 года назад

RBK has never had that many subscribers - she had that many views on that video. Not the same thing. She only just hit 1M subscribers in like late 2020. But I get the point you're trying to make. Of course it's going to feel like the community is dead when she used to have videos get huge views like that and now she's getting like 100k on videos.

@khills 2 года назад

Some people need to learn that just because their interests have changed doesn’t mean all of our interests have changed.

@crystalpolice 2 года назад

I'm still here watching makeup content after seven years because I LOVE makeup. It's my passion and my daily creative outlet. I also now watch antiMLM content and recipe/ lifestyle content because my interests have grown. I definitely think the beauty community is alive and strong albeit with a face-lift. It's more centered on makeup (with a rise in indie brands) instead of having clout and flexing on wealth sprinkled throughout. Just my humble opinion. It's changed, but it's also thriving.

@auwoodstockpy 2 года назад

OMG Angie! Your hair is so gorgeous!!! Ps. I agree that youtube is not dead, but I do believe it has slowed down. I been here through every drama, viral video, armagedon, whatever but I will always love makeup and will always watch this kind of content

@kohk79 2 года назад

The beauty community is alive and well. There are so many beauty content creators that I follow! I’ve been watching RU-vid since MUG (Marlena) had a small channel, so I’ve been here for a loooong time! I will say that my content consumption has evolved over time, but my love of beauty has remained. Ever since the huge drama that surrounded a few big RU-vidrs before the panini, I moved away from commentary channels and from creators involved in drama. I don’t want to be mentally dragged into dumb drama; there’s a LOT going on in the world and my own life, and I don’t need to learn about petty fights that add nothing positive at all. I want makeup to be fun, I want to enjoy the content that I watch, I want to learn new skills and facts, get inspired, and that’s it. Feeling that I can relate to the content creators that I follow, and knowing that I can support them so that they can keep on creating, is a great bonus. Great content, Angie! Love ❤

@pamelahewlett1750 2 года назад

I think that when there are large gaps in content sometimes people move on. I think she will eventually get the big views again, I'm sure I'll start watching her again at some point maybe come summer when I'm less busy. But you and 4 other beauty channels I will watch every video posted. Honestly you could post a toaster review and I'd still watch it 😂😂😂

@luannprice3686 2 года назад

"Are we back to the squeaky chair?" 😂 I will watch you squeaky chair or not. 😎 Thank you for sharing your thoughts. I agree with you the beauty community is still here!