IT BEGINS! The FORD CEO Just KILLED This TRUCK & SUV Market! 

LOL, $76,845 dollars for an XLT, that is a $30,000 dollar truck end of story.

I'm convinced that the pricing on trucks and SUVs were part of a "forced behaviors" initiative that failed. The EV market didn't take off and now they have to eat their over priced trucks.

$107,405 dollars is a joke, only fools who are burying themselves in debt are stupid enough to buy these trucks, that Platinum Ford F150 is a $40,000 dollar truck end of story.

$107k? Not in this lifetime. FORD is nuts

I rather use $107,000 to invest in a home. I live in a home. Not a stinking truck 🙄🤦‍♂️

120k for a truck????? I paid 125k for my house in GA in 2002 and it was brand new. WTF

Wallet wisdom. Don/t buy what you can't af-ford.

Vehicle companies got used to "chip shortage" prices.

These prices are insane. I just bought a 2010 expedition limited, 45k miles, 5.4, with a very nice bumper to bumper warranty for 4 years or 55k miles. I paid total out the door $11,500. I could buy 9 of them for the price of 1 new one. Ford and the buyers are all 🤡

The Ford XLT at 1:38 That stickers for $76,845 in Canada, has an MSRP of $62,640 here in Texas (Grapevine Ford), and currently is online at $51,395 with $10,750 of rebates. And yes it's a 4X4. They are selling at these prices but not as fast as they did pre-Covid.

I saw 2 bronco raptors yesterday in Long Beach CA, Had no idea what the price was, also starting to see more and more new fords on the street here, $76K for and XLT in insane, its NOT even a FX4, I dont know how these folks could afford these trucks, man

just got a raise to $20/hr..gonna go buy me a 80k POS and live on the street cuz i cant afford rent.....lmao

With the cost of living, and affordability crisis we're currently in Mark, nobody can realistically afford Ford's over-priced junk! Jim Farley, same as Mary Barra has lost touch with reality! He is a dreadful C.E.O. and has NO idea what the average Ford consumer is really looking for. Ford leads the auto sector in recalls, quality is truly job none as they're trying to fix defective hardware issues on vehicle's with software updates, ABSOLUTELY RIDICULOUS! Thank you for doing another great video Mark, take care, cheers!

A rear slider. Woo-hoo. Be still my beating heart. Nice shiny mirrors! This guy cracks me up. I can't decide if he's being sarcastic or serious. LOL.

I have ALWAYS been a Ford guy. Sadly with the experiences I've had with our 2021 F-150 and the way prices are now at the big 4 Truck builder's I am seriously looking at Silverado. They just give more realistic bang for lower buck.

My 2004 Ford HD is currently having the frame repaired. I'll keep it forever.

What a sad waste instead of discounting them hugely I mean under 20$ grand, they are all gonna be recycled

$122k for a Raptor WTF!!!!

My local ford dealer has a 2024 F-250SD Shelby Truck with a V8 gas for only $176,000.00. To think I thought the two F150 Lightings they had in stock last year for $97,000.00 was just insane.

It's not sales are down prices are too darn high. Guess they have to redeem money lost from the EV market.

the oil pump drive belt will cost you about 3k to change when it breaks and you lose all oil pressure at about 110k. The truck will shut down and have to be towed. V6s

I'm looking into buying thr new Ranger Raptor. Several dealers that I've talked to here in NJ are marking them up $5k-10k. If the market so bad why are they marking them up?

i remember back when a six cylinder 1/2 ton full sized truck was the low end bottom scraper base model...now ya gotta beg for a V8...if you can even get one in your particular model.

I think its where you are. I bought a 2023 F150 XLT with the FX4 package brand new for $48,500 here in Tennessee.

Man, you guys get ripped off up north. Here in Texas, a '24 F-150 XLT 4WD Supercab with a 6.5' bed is $50K before taxes. Which, in my opinion, is still way too much for midline truck.

These prices and angry Karen’s paying for these vehicles is turning me off of the pickup/suv market Back to a nice stick shift sedan for me

Pushing the most expensive vehicles and removing anything cheaper is a corporate tactic I first noticed a year ago when grocery shopping at a walmart. Item after item I was looking for the generic brands like walmart's GV (Great Value) brand were nowhere to be seen, but front and center were the most expensive brands.

76k for a truck you cant even haul a picnic table in.ford execs really needs to stop their LSD use while at work.their obviously tripping on the job.

The F250 and F350 are a better choice of trucks for me, but that's crazy for those prices. Another great informative video Mark

As long as people are paying these prices won't change

What where the prices on these before the “ pandemic “ ?

How much is your insurance man going to want on a $107,000 truck?

Nissan Frontier never looked so good.

That pricing is lunacy.

BUT I BOUGHT MY 2019 STX F150 for $38000 cdn NEW!!!!!!!

Don’t forget the luxury tax that adds 10% more to the cost of the vehicle plus you then have to file with the CRA every year for your vehicle and then pay the luxury taxes on any and all additions to your vehicle and if you don’t file every year even if you don’t add anything you get heavily fined.

Over 100K? Are they're crazy???

I’m seeing a lot of cars listed as used .. with zero miles… 10 grand off sticker… so they are selling cars and trucks … to themselves

I own a 1984 K20 4X4 5.7 LTR 4 SPEED two 20 gallon fuel tanks known as Saddle tanks. Edelbrock 4 barrel. 10 mpg. Paid 4500 dollars for it 5 years ago. Drove it to work today. LMMFAO!!!

Based on this video and the electrification nonsense aka money black hole/pit. Per his comments on Ontario, how the Albertans have still managed to stay part of Canada completely shocks me. I can't believe they haven't seceded yet.

What about the Maverick, is that vehicle being killed off by Ford?

What were the prices on these before the “ pandemic “ ?

Cellphone on wheels 😂😂😂 Princess boys need a fancy toy truck . I miss my grandma F-150 1990 It didn’t have all of the things that go wrong. Back then you only worried about the A/C. Not much more

I'll keep my 2004 Ford Ranger. Yes it's over 200,000 miles but paid for and it is easily repaired if need be. Cost me $19,000 brand spanking new

Im a ford guy but im not paying these new prices for a truck that is ridiculous come on ford do better

These prices are insane! Worst of all, the fancy ones have all the sensors. When the rear side sensors fail the computer shuts the truck off. The repair is $5,000 a time, just to keep the truck running. Nope.

My 2005 Ford Escape with over 310,000 kms gets me from A to B and then back to A

Wow. We bought our house two years ago mortgaged for just under 100-K. If it were a Ford I guess we would have had it paid off in 6 or so years. When I was a kid in the 80’s & 90’s a Rolls Royce was around 100-K so… 🤔…a new Lincoln Continental was in the 50K range and the top level Black Label Continentals were around 80K …but a couple of years later a Ford pickup is around 30K more than the highest, fanciest Lincoln Continental.

Just thought I’d mention to the young folks that investing half a years salary into something guaranteed to depreciate in value every year? Not a good idea!!

Insane. Who could possibly afford that. Just 10 years ago you could get a 1/2 ton with v8, 4wd , with extended cab for just at 35000.

WAIT JUST A MINUTE, THE F-250 Platinum is $2k cheaper than the pos Bronco??????

Domestic vehicles::... let's put Kool name and add 5k worth of add ons and mark it up 30k.... people will surely buy it just for the name.....lmao

Hell tell em to slap $193,000 on the Sticker MSRP price, what's the difference

You ever notice not one of these guys ever talk about the Ranger, it's one of Ford's trucks as well.

Yall, I was just at a lot here in prosper tx yesterday. They are selling 2024 f150's 5.0 v8 , for 41k. They are offering 16k off right now. That one he just showed for 71k. A 3.5. That's a joke right? Here, a 5.0 v8, 4wheel drive, for 41k. Come on.

I saw my first ad that showed for offers a 1.9 APR for 36 months on trucks. Give it a one more year once the 2nd mortgages run the music will stop just like after 2003 and 2004. I'm not seeing it any other way with the amount of debt and long-term debt compounded by interest rate issues. I think for will have to flex on prices of risk going BK as the electric market is going to pull them down to the brink. I think we have seen this movie save your powder.

Farley needs to go.

There was no sticker on trucks in early 1980s. Whatever you can get was good then, but not now

Ford can't sell the F series Trucks. Wait about a year and most of the analysts say they will be about 50% off.

I see looking at purchase lists on used and even possibly new vehicles sometime odd. The vehicles are 0 or 1 or 2 owners but have 6, 8 and 12 sales. Many times lots are selling a vehicle to themselves over and over. I would guess for tax abuse/loop hole purposes.

Gap filler vehicles push for buyers to get the big dogs. The Ranger can be over 50 grand lol.

Cybertruck sales are way up. And continues to grow. Teslas include nearly all options included in base price. There are a few options like different wheels some colors.

@4:10 that has been my reaction every time i look at car price.

I bought my 2022 Maverick eco boost lariat, which came fully loaded, with every option, except the FX4 package, from a dealer for the MSRP (just a bit over $42,000). That same truck is now going for over $48,000! I know it's a long time ago, but in 2015 I bought a new F250 XLT, crew cab 4X4 with the turbo diesel, for a bit under $50,000. At the time, Ford was offering $10,000 off the truck, without haggling. How times have changed.

45k for a Maverick. Oh good golly we're in trouble. Trouble, Trouble, Trouble. Super duty trucks brand new used to cost that much. 🤦

Ford must have lost their minds. I ordered a RR in FEB. Its been "in production" for over 3 months. About to tell them to go fuck themselves. What kind of shit conpany cant build a truck in 3 months.

I wonder how many of those vehicles have dealer add-ons?

Interesting, in Guam we got tons of Ford 150 STX trims at our local Ford Dealer lot......

The EV truck market is going to be delivery vans. Companies and contractors running shorter 5-7 day a week delivery/work routes. Also, for pickups, companies such as lawn care and pest control it makes perfect sense when you can save several thousand a month on fuel costs in a small town mid size fleet. I run 4 vehicles on regular 60-90 mile daily routes and we will probably switch to,EV vans next year.

$100K for a truck. Have people lost their minds?

What the world is coming to? These companies have gone totally nuts!

Why are you selling the Jaguar?

people these prices are not usa prices.

For a V6 engine Bronco lmfao. Get bent Ford. What a clown company.

Folks, these prices are in Canadian dollars. 😊

Government workers keep getting those raises while private sector keeps getting fooked

I used to make over $300k a year. I NEVER entertained buying a vehicle that expensive. I was in the top 3% of wage earners. People have to be eating ramen to drive these ridiculous trucks.

Kinda wonder are they selling houses 🏘️ or vehicles 🚗

The high gas prices killed the truck and SUV market.😮

If we all stop buying they'll HAVE to lower prices.

A Bronco Raptor for $122K? 😂

Im surprised people buy them lol. Take a close look at the lack of qulaity with the so called fit and finish. All of the ugly gaps, crooked panels, wavy panels, sharp panels, plastic flashing, cheap weather stripping that looks like something you got in the 70s. Horrible looking plastic handles and mirrors. The hood cowl below the wiper blades take a look at the rubber to the fenders. The truck looks nice but it sure is chintzy looking.

Omg 107k....that truck is too much

High price but balanced by low interest rate offered by Ford or Low price with a high interest rate

That $107,000 is way above invoice.

Those Broncos look like they’ve been sitting there for months!

Once they buy it buyers remorse kick is when they find out the junk they just bought

Hella out of touch. Need a competitor to fill in the low end. Something like the toyota IMV but for North America.

$125K for a pickup? I get it is a Raptor, but really.

I inherited a 2015 hardbody Nissan pickup which needed spark plugs only in 9 years. These are work machines not luxury yachts wake up sheeples

Maximize profits? Hard to do when you're not selling anything.

A $100,000 truck financed for a 6 year loan with 10% interest will actually cost you $133,000 at the end of the loan. 😂😂😂😂😂😂

FORD is Done Son 😢

Just get a tiny house to pull behind it 🎉

Apparently these channels goes ceo has been killing for a long time yet they are still the same price

I’m ok with these dealers sitting on these trucks forever. Until they make trucks people can afford, they won’t sell them. Gimme a nice truck, no screens and other useless BS for a decent price, maybe we’ll talk.

Trucks on Trucks on Trucks! That's sad.

Ford lied... the Maverick was supposed to be 20k.

Wow 120,000 bronco

You ever see the crash test on the Bronco? It's built like trash.