It's finally here. 

Want to grab a case? Head to www.neutonic.com/pages/jamessmith

"You either die a hero or live long enough to become a villain"

Even with the best intentions its hard to not feel like this is really off-brand and against the general vibe of most of your content , hope it does go well for you , i do get why people are feeling a bit negative about it though !

Good luck Gents, happy to support the venture. You speak honesty and with humour as well. You get my vote.

Finally! Another hustle culture powered productivity "enhancing" product, this is what we truly needed.

After your whole 'I don't do promotional content' thing, combined with ' honest reviews' bashing similar products, it's hard to believe your integrity. Feels like a set-up.

Was hoping it would be something genuinely exciting, a drink really isnt gonna change my life. Saying that ill buy a can if its available in a shop eventually.

I truly hope this will be received well and doesnt turn out half a scam. I really appreciate your content and feel that we can always count on you providing unbiased views since you didnt take sponsorships. You have now put you name on the product that you created together. I hope that your name will not be smudged by this but instead puts even more believability in you.

I really hope this is something different. Only recently started following you James and stuck around due to your no-bs attitude that I also share. This vibes just like every other influencer product I’ve seen, but I’m trusting you have more integrity than the rest.

A beverage is not going to change my life. Sorry.

The difference in reception between your comments section and chris' is mental I've bought a case- I'll give it a go and at the very worst I don't like it and have supported creators I like and at the best I'm getting something that'll improve my life a bit

Ahhhh James mate, missed the mark with this one. Two grown men talking about an energy drink as if they're creating an atom bomb. When it's part of a meal deal I'll give it go. Until then, I'll stay poor, stick to my black coffee, wear my eye mask and get my 8 hours. Not my kind of thing but best of luck. As always, top class marketing, got to respect it.

Lol "productivity drink". Whats next, marketers...? Sleep Hygiene Sandwich?

I bet our forefathers that walked the plains of Africa was thinking to themselves: "man, I wish I had something to drink other than water to increase my productivity and focus, the buffalo's keep escaping"...

Drink enough of this, and you too could come up with the novel, groundbreaking idea of selling an energy drink.

For any of you wankers in the comments. If I was just going to rip you off, I'd do brand deals. I had to pay well into the 6 figures to CREATE THIS, I'm DOWN money on this project. Because I truly believe some of YOU can benefit from this. When you're twats in the comments it honestly makes me feel like I should have taken all the brand deals over the years. IF YOU ARE KEEN TO SUPPORT THIS PROJECT, then please do order some, I'm confident you'll like it. But if you wanna be a hater, thats on you, not me. I'm trying to help here, if you don't want it, don't fucking buy it. 🤣

Im going to release my own drink at this point.

World's first productivity drink is a bold claim, I'm excited to see what sets apart from the rest of the nootropics products.

Man, Logan & KSI have funny accents in this video.

Step 1.Gain your audience trust Step 2. SELL SELL SELL

Happy to support you boys. 2 of the very best on here. Arrives tomorrow 👌🏻 #handy

Oh dear………another RU-vidr launching an energy drink…….

Here is a SWOT analysis of James Smith's fitness RU-vid channel: Strengths: Established personal brand and following as a fitness influencer Quality video production and editing Engaging and motivational teaching style Expertise in weightlifting, HIIT, and bodyweight exercises Passionate about helping others improve fitness Weaknesses: Niche focus limits potential audience Reliant on RU-vid platform and algorithm Limited fitness credentials beyond personal experience Personality-driven content makes scaling more difficult Opportunities: Expand to other social media platforms like Instagram and TikTok Offer online training programs or ebooks Pursue partnerships with fitness brands Host live events or workshops Expand topics beyond weightlifting like nutrition and mindfulness Threats: Increased competition from other fitness RU-vidrs Changes to RU-vid algorithm that reduce views Platform policy changes around monetization Injury or other circumstances that prevent consistent content output Shifting audience interests away from fitness content Overall, James Smith has established a solid foundation on RU-vid but has opportunities to diversify and expand his offerings to turn his channel into a sustainable fitness business. Addressing potential overreliance on a single platform and personality-driven model can help strengthen his position going forward.

James, fizzy drinks are not something that are good for my digestive system, is there any non-fizzy variant available or coming up in the future?

Not really my thing, never touched an energy drink or pick me up drink (I just whack a pair of headphones on and listen to metal to focus). For those who actually use this type of thing, I’m sure this will be a good product which is well thought out. Wish you luck.

I understand the sceptism in comments BUT... I have listened to almost every podcast of Chris for like a year and i am really confident that what you guys brought to the market will be exceptionally good. You are the 2 people i trust most in the fitness and productivity scene. Will definitely buy a case and spread the word. Good luck James and Chris!

Waiting for the Derek MPMD assessment before I buy in.

I seldom buy influencer products James but you’ve built up enough credibility over the years by not pushing any random brand deals thrown at you that I’m actually going to give this one a shot. Hope it’s a banger, cheers bro 🫡

Everyone shitting on this video and the launch, I’m sure James wants to apologise. To absolutely nobody.

Is this is like the time L.Ron Hubbard told everyone that if you want to get rich, start a religion…Then he founded Scientology…

I’m in NZ and it costs 3 times as much for shipping a crate as a crate costs ( because it comes from UK). James is in OZ so can you get it in australasia ?

You know whats helping to fix the « crashing during the day » problem? Stop caffeine. Thats it. Your problems will be fixed. You dont need another caffein breverage.

As far as I’m concerned - James is banging out content that I’m watching and enjoying and not giving him any money for. Haven’t bought his books, haven’t bought his show tickets but I’ll grab a case of this because I can’t keep on task for 5 mins and I can give back for the all good content over the past year. Nice one, gents.

Be interesting to see if Derek @moreplatesmoredates does a video about this like he did Prime! Definitely looking forward to trying some.

Trust you and your integrity dude. As you have been upfront and honest with everything so far so I will be up for tying some.

My case just arrived! I clicked the amazon order once the launch dropped yesterday! As far as taste, quite lovely. Doesn't taste like other "energy" drinks. Has a nice profile of sweetness and citrus to it. It's even somewhat refreshing. We'll see if it yields any focus benefits! Hoping it does. :)

ill buy this when i have the chance... im trusting you on this especially given how trustworthy you are or at least seem to be :)

I admire both of you, so I got a box of each flavor. Best of luck in this business.

The design has really captured a cracked out minion vibe. Which i feel is pretty apt for my brain.

Fair play lads! Enjoyable video. Looking forward to trying it… best of luck.

Awww look at Logan and KSI junior 😂😂😂

Got a case, the lack of BS over the months I’ve been watching sold it to me.

This is a mistake. The reason I like this channel is because it isn't flogging me stuff. I do like the other content though, and we've all got to earn a living I guess, so it's not the end of the world.

I’m happy to support you James- just ordered a case. I watch your videos every day. I learn from you, you make me laugh and smile every day. The least I can do is support you for providing all that knowledge and entertainment to me for free. What's interesting here, with all the neggy comments, is, that if a big corporate company had launched this, people would likely be all over this - not even knowing who invented, designed and made it. However, 2 self-made men, who work _hard_ to achieve what they have, launch a drink with (what seems) the consumer's best interests at heart, and it’s the worst thing they have ever done. Either buy the drink or don’t buy the drink. Stop moaning! Surely you can see this man is legit. It's also interesting the difference in the comments from Chris' community vs James. Why so much neg from James' side? Looking forward to trying this 🧠 Thanks for all you do! Proper inspiring.

I wish you well in your venture James. I can’t afford to buy canned drinks (a box of teabags and a bag of ground coffee cost enough!) so sadly I won’t be purchasing any, but I’ve followed you for years and am still here so I really do wish you well. Just please stay the grounded, down to earth bloke you started as, because he’s good. There are enough rich influencers in the world showing off their wealth, we don’t need any more ;) All the best.

Congrats!! Both of you are great and brilliant, so this absolutely will be a success. Will it be available in Toronto? Canada 🇨🇦

Yo, as a person who has many digestive issues I have to follow a strict Fodmap diet, I tried this product and i sits well on my Stomach, I been trying to find an alternative to coffee and energy drinks which I know upset my tum tum, but feeling a bit crap as apposed to falling asleep everywhere was the lesser of 2 evils, so it works doubly well for me, Getting it tested for fodmap friendly maybe advantageous to yourselves, Australia seems to be the leading authority on this through the Monach University hope this helps, keep up the good work :)

Really enjoyed Chris and Jame’s vids so great to see the colab, and can tell that James isn’t a sell out and isn’t doing this just for the cash. Not sure why so many people in the comments have a problem, if he wanted the money you’d see it every video with tons of ads but you can tell he’s a genuine guy making something to help people and for himself to enjoy. Looking out for it when it comes to Australia (Tassie specially)! :)

Hi James, im incredibly excited for this as both yourself and Chris are huge inspirations. Do you have a best time of day for tbis to be taken? Let's say you gym at 6am before work should you take before, during or after the gym? Have just ordered my first case

So that’s why he was slamming prime so hard….

Please bring this to Europe, would love to try it.

I think you've nailed it, James. Bought 36 to Sweden now. Please introduce in Sweden next... :) Never tried any nootropics so excited to try this. Also, as the others say in the comments, the personal brand you've built over the last while in RU-vid just makes this an immediate buy. Well done!

You're a good salesman, but I don't want this. Annoyingly this is snake-oil salesmanship

If it has the maximum legal dose of cognizine in 1 can, does that mean limit the use to one can per day?

Been intrigued by the idea of nootropics for a while, but was always hesitant to try. I would try them one day either way, so seeing a drink with nootropics coming from someone that over the years built a reputation for being authentic and not a sell-out, I ordered a case of each to see if they're worth!

Amazing James, looking forward to getting a case.

When is it launching in Australia?

finally a beverage that isn’t just pumped out effortlessly and rushed with a bunch of chemicals and unnecessary crap…thanks for trying and making something out of it 💪🏻🔥

I have a lot more faith in the research of this product then most, hope it comes to AU amazon soon, pretty much the exact drink ive been looking for.

Bought a case, purely to support and say thanks to you and Chris for all the content.

Looking forward to giving it a shot in AU when you can launch it here.

Just orderded to surprise my wife. I feel helpless when she suffers with "brain fog". Trusting you 👌

Cool idea Hope it does well. For productivity I think there's a few other things people should get nailed down before just supplementing. Good sleep Good diet Regularly exercise Planning your day the night before Having a tiny room and house All these will allow for better focus and productivity if u then still fell unfocused drink this or have a coffee 😅

On a side note I love how all influences need their own drink. Shows how cheap they must be to produce. Water, coffee or alcohol because I’m a grown ass man is how I roll.

It was in your videos for so long! I searched high and low to find this drink you were drinking! Finally! Amazon lets go!

Have followed you for years dude, your content has always resonated with me. That said, peddling “the worlds first productivity drink” is the least James Smith thing I have ever seen, cringing pretty hard at this one as we all know you’re better than this 😢

I’ve watched you for ages James and like that you don’t promote bullshit. I’m a little sceptical about any drink if I’m honest. I’m also worried about the sweetners in this surly that can’t be healthy ? However I’m still up for trying it.

So sad James, the matrix has finally got u aswell. 😢

Tim Cook has been real quiet since this dropped. Giving new Apple event vibes

I’m glad people are sceptical, you wouldn’t want to believe everything someone says. But I’ll buy it and try and if it’s good, I’ll keep buying it 😂

Im a fan, respect the hustle, thats a big no from me dog. It’s sort of infuriating that all this buildup and was just for another influencer beverage 😂 wish you two the best however, cheers!

I read it "Lunch Day" and now I'm slightly disappointed.

Absolutely gutted to see you selling out like this James, just another influencer out to make some easy money.

Noooooooooooooooooo, not you.....................................this makes me so sad.

Anyone hating on these guys is absolutely ridiculous and jealous. They didn’t sell out and endorse some rubbish like those greens. They didn’t just slap their names on something and sell it. They made a product that they genuinely believed in. I specifically watch James and he’s been going on about rhodiola rosea for years and I literally bought some because of him over a year ago and they’ve been really beneficial. Stop the hate and start supporting these lads. You’d want the same if you were in their position and they deserve it. Amongst all the trash on the internet, here we have 2 rlly great lads trying to do good. I ordered the tropical ice as I’m not a citrus fan. Good luck lads

Two top lads who are definitely not snake oil salesman, have purchased, looking forward to seeing how it does! Best of luck with the venture chaps ❤

How long till this is available again in the UK!!! Need some of this in my life lol

Well i ordered a case! Ive enjoyed watching you and i like your no bs attitude, and for that i believe you and your sales pitch worked haha.

I'm from the UK. I've not watched the video yet which may answer my question when I do but wondered if you plan to stock this in shops or supermarkets in single cans rather than buying by the case?

Ah, a new Prime drink with a productivity emphasis by the marketing team. Ah.

Australian guy but only sells it overseas!!! Bring it to AUS I would like to try it.

he'll id buy it only to support this wonderful man that showers us with amazing, free, no bs, information. on top of that, its evident how James hates selling things. you can see it in hes eyes. that's why im sure this thing is the real deal and worth a try.

5 star review left on Amazon 🤘🏻 you’re both very deserving of the success.

Amazon stopped carrying it within the last week…can’t find it

Exciting! When can we expect to get these in EU?

Without James, Chris would still be deciding between “research backed” and “research-backed” with a hyphen. 😂

Why is there so much hate in the comments. These guys look like the really poured their soul into this product.

What about your fellow Aussies James? We want this too

Firstly, I really enjoyed the video, it was really well put together. I am a bit sceptical about the product but that is because I don't understand the ingredients and have to take you at face value when you talk about the research. I might try it as I am interested in what it could do, but expectations are not high. Good luck with the venture though, it seems like you have found a gap in the market.

Ordered two cases. Excited to see if I can actually retain information learning my new job! 😁

It is sweeten with Sucralose. Do one with real cane sugar. And thank you for providing a refund if you don’t like it. Will it be available soon where you can purchase just a single can somewhere? I live in Florida USA. Thank you

Can’t find this on Amazon in NORTH America

Nervous about buying a case vs a can but excited to try it. Best wishes on your launch. See you next month on your tour 🥳

Case ordered. I hope its as good as I'd expect coming from someone like James. Will update ASAP. Been drinking common energy drinks almost every day for years lol

Surely the best way to get focussed, is doing whatever you both did before your drink existed?

Good luck James I hope this goes big for you. I’m going to buy a case now.

Bought a case using your link. Citrus is already sold out! Hope this business is successful for you both

Sucralose & Ace-K, why did you go for the "coca-cola" combination that almost every sugar free drink goes for, is there really not better options out there from a health & wellness perspective?

I have just watched a 30min performance enhancing drink commercial due to your credit as a no BSer. The credit just ran out.

Good luck with this venture mate, sounds like a good product!