IVE 아이브 '해야 (HEYA)' MV 

Heya has officially passed Baddie's amount of likes in just 2 weeks!

YUJIN AND LIZ VOCAL?!! WONYOUNG PRE CHORUS ?!! REI, GAEUL AND LEESEO RAP ?!!! EVERYTHING IS PERFECT !! AGAIN A BOP!!!

I will never stop saying this. IVE is showing current gen of girl groups how kpop is done. No hate to all the girl groups because I enjoy them too but IVE has amazed me with each comeback on how they could represent the music genre of kpop to us. It's no wonder why they can be the next Korea nation's girl group. I'm so proud of Liz for (HEYA).

IVE didn’t disappoint with this, omg I’m addicted

LIZ's voice always melts through my ear

Wonyoung and liz's pre corrus is just beyond amazing. I freakin love this song

I want heya to win. It's a very good song. Thank you IVE for giving us variety of good music to listen to.

This concept is an Art 🥹🥹 claps to the art performance director!!!

leeseo has been revealed as a rapper, wonyoung has a vocal line, and liz is increasingly revealed as the main vocalist. I am in heaven

I love how Starship starts to give Liz more lines, 'coz gurl she literally deserves it! This song really suits her!

lets go vote ive for first win

this is the prettiesttt mv I have ever seen in the kpop world, the styling on them is soo cutee and the sets are prettyy

요즘 아이돌판 가사를 영어로 하는 게 당연시되는 추세여서 아쉬웠는데 아이브는 한국 그룹이라는 정체성에 맞게 가사 대부분을 한국어로 써서 좋음 원영씨 파리 갔을 때도 패션위크에 비녀 들고 가서 당당히 알리고 온 게 생각나네 너무 기특하고 안 이뻐할 수가 없다

REI'S RAP, WONYOUNG AND LIZ'S PRE CHORUS, GAEUL'S CENTER FOCUS IN THE OUTRO, YUJIN'S HIGHNOTE AT THE BRIDGE, LEESEO'S HAIR BIT AND VOCALS. I CANT DO THIS. HEYA SOTY

Yujin's high note made my soul went to heaven

there are so many new release. it's still good that ive is maintaining its rank on the chart now

스타쉽이 드디어 아이브 멤버 각각의 보컬을 살리기 시작한 듯, 진짜 딱 본인들한테 맞는 본인들이 살릴 수 있는 파트만 맡았네… 특히 이번에 리즈 음색이 이쁘게 튀어서 듣기 좋다

보통 이런 컨셉이면 구미호를 레퍼런스로 많이 쓰는데 호랑이를 사용해서 더 유니크하고 좋네요

this set is by FAR one of the prettiest i've seen in a kpop music video, and I've been in the game for 14 years now

何度聴いても凄く素晴らしいし、特に好きなシーンを観るたびに心がときめく 今夜の新しいMVも楽しみ

THAT BRIDGE!!!! OMG GOOSEBUMPSSSS!!!! AND THIS IS DEFINITELY LIZ'S ERA 😭💖

the Korean more than english lyrics More than 3 minute A freaking whole bridge part The dance the mv the vocals????? IVE killed it. I hope this becomes even more success

Esto es lo que espero de la industria del k-pop un concepto novedoso y único, Ive nunca decepciona

How come this group IVE exceeds my expectations every single time. This has to my top 3 fav ive song. Im obsessed. Tbh i cant really choose my fav ive song, its honestly very difficult to choose between songs like love dive, i am, eleven, holy moly, hypnosis, ice queen, accendio, royal, off the record and the list goes on and on and each and every time they slayyyyy. Love how they have built their discography in 2 and a half years.

1:48 Liz’s voice is so angelic and fairy . It brings the audience above the clouds. It’s too beautiful 🥹

보는 내내 '너무 예쁘다'가 무의식중 계속 나옴 비주얼아트 누가 하셨어? 멤버 매력까지 완벽하게 다 살렸네

本当に唯一無二のコンセプト、IVEだから成り立つ、すごすぎ

This is one of d most organically viewed K-pop songs among recent releases. Proud of them.

한창 해외판으로 나가는 돌판인데 아이브는 역시 아이브구나.. 한국풍으로 기강 딱 잡겠네

liz's vocals are literally out of this world 😭🫶

Who's streaming while waiting for Accendio? 🙌

IVEちゃんに1位をプレゼントしたいです！ がんばりましょうDIVE✊✊🔥

Gaeul always manages to shine no matter how much screen time she gets

존나 똑똑한게, 요즘 케이팝 여돌은 다 코러스가 대부분 영어인데 한국어인 해야 로 코러스를 채우면서도 외국인도 따라부를수 있는 쉬운 발음이라서 외국애들은 존나 이국적이다 감탄하고 한국애들은 존나 한국적이다 감탄함 개신기 ❤

Who’s here after Accendio MV 🙌🏻

This is such a beautiful MV and compelling concept/story. Take it to the VMAs!

IVE CONCEPT ARE SO COOL!!!

Liz getting the most lines, fair screen time, prechorus, chorus, many verses, the bridge, purple hair, great style and eating this concept is my ultimate win. Edit: relax guys.😭😭 I didn't even complain about anything. I'm just happy my girl regained her confidence after everything that happened before.

Starship, you have the biggest kpop group right now for the past 2 years, you have 6 absolutely wonderful and talented girls, and their songs are insanely good, not a single bad song BUT PLEASE, YOU NEED TO ADVERTISE THEM BETTER FFS stop ruining their talents, their songs should be listened worldwide, use youtube ads, use spotify playlisting, use international radioplay, stop being so lazy seriously

IVE is the real 4th gen leaders for girl groups and I will die on this hill!

와 티져듣고 이번에는 평범하게 후크송으로 가려나보다 했는데 진짜 강렬하네 아이브는 자기복제를 안 함 매 앨범마다 새로운거하는게 진짜 좋다

It’s so refreshing to see a song over 3 minutes long with an actual chorus. The reputation within the song fits perfectly and is not overplayed. This is the quality I want out of K-pop.

Their vocals, visuals are all on top but we also need to appreciate their team the lyrics, instruments , mv are all chef's kiss ✨🤏🏻 like each and every song is so addictive

PRE-VOT3 for Music Bank has concluded, and IVE's 'HEYA' came in 2nd place receiving 32.1% of the votes (1.4M)!

진짜 ㅋㅋㅋㅋ 니네가 다 씹어먹어라 아니 진심 뉴진스도 그렇고 왜이렇게 요즘 사람들이 미치는 포인트들 잘 잡지? 너무 좋다 여돌 더더흥해라

Liz slayed this comeback. The vocal the visual everything's amazing

the girl with short hair is amazing. LOVE HER.

let's hit 32 million before accendio mv release at 11pm at night

LEESEO ERA IM CALLING IT LIZ VOCALS ARE ON TOP WONYOUNG VISUALS STUNNING AS ALWAYS REI RAP AT THE BEGINNING WAS AMAZING YUJIN SLAYED SO HARD WISH TO SEE MORE GAEUL, BUT HER PARTS WERE KILLING!!!

THIS IS DEFINITELY LIZ'S ERA. They finally know LIZ's vocal worth. Her vocals are EVERYTHING.

This song is reaaallyyyy making me want to stan tbh …

個人的にリズが刺さりすぎる可愛すぎる

Leeseo and rei rap omg. And liz voice??! Gaeul face expression is on point Yujin highnote?!!!! Wonyoung part is just magical

자기복제 없이 매번 새로운 색깔로 도전하는 거 진짜 호감 ㅋㅋ 그렇다고 아이브만의 정체성을 버리는 것도 아님

I love this MV so much. I hope it wins Music Video of the Year

Streams Heya > Accendio > I Am > Heya > Accendio > Off the record > Accendio > Heya

멤버 개인별로 다 훅 준게 너무 좋음 ㅜㅜㅜㅜ 얘네는 항상 틀을깨고 진짜 자기방식대로 가는 듯. 아이브만의 고유성이 너무 좋음

This concept is really crazy!! Let's find the glory of "I AM" and "LOVE DIVE" with HEYA!!

‘해야 (HEYA)’ has reached a new peak of 300K Unique Listeners on MelOn!

heya underrated too much deserves more love

WHY IS NOBODY TALKING ABOUT REIS RAP IN THE BEGINNING SHE ATE

WONYOUNG ATE THAT DAMN PRE-CHORUS!!!!! 0:42

i see more fans promoting the mv than the actual company 😭😭

back from Accendio MV but I can't get over how fun that was lets go IVE we love youuu

WHY IS NOBODY TALKING ABOUT REIS RAP IN THE BEGINNING SHE ATE 🙏 🙏

Leeseo turning into a maknace fr. Rap 10/10. She really owned this era!

Liz looks so pretty!!!! I love her! Her voice is like honey

This song deserve a win!!!! I'm so sad but let's still appreciate this masterpiece

Can we please talk about the pre-chorus?… Wonyoung and Liz absolutely nailed that part. It sounds stunningly beautiful! ✨

WONYOUNG’S PRE-CHORUS IS A MASTERPIECE!!!

Every member is so beautiful in HEYA MV!!! IVE is really a miracle team!!!^^

HEYA IS MY FAVORITE MV NOW

뮤비 왤케 신선하냐. 전개 날로 먹지 않고 되게 머리쓴 거 같음. 예쁘면서 신비롭네.

LIZ DEFINITELY OWNED THIS ERA. She’s so beautiful 😭😭

Liz’s lines are so good I love them so much

뮤비 한국풍인거 너무 이쁜데..? 걸그룹 중에선 아이들 화 이후엔 첨 보는 컨셉 너무 조와아악

The bridge part ascends me to heaven and Yujin's highnote was incredible! Liz owned this era definitely.

IVE never lets us down. LIZ has the best visuals and voice!

Liz vocals tickles my brain IT'S SO LOVELY

2:22 ここの曲調とダンスが好き

The fact that half of this comment section is about Liz shows how much she is loved and appreciated by Dives. Thank you for the lines and screentime. My gf SLAYEDDD

아이브 같은 메이저 그룹이 이런 시도를 해줘서 고마울따름

I'm so addicted to this song!!!! The pre-chorus and the chorus!!!! I really love it!!!

IVE has a lotta catchy songs but this one is the catchiest yet!

Wonyoung and liz's pre corrus is just beyond amazing. They finally knows Wonyoung's vocal worth.

So glad to see Liz having lot of lines and screen time compared to previous IVE's MVs. It's definitely her era❤

Woww This Song is really GOOD 💯 And also MV is really BEAUTIFUL!!!

Keep streaming

This is literally Rei’s era, I didn’t expect her to eat me up like that. Liz looks so beautiful with the new hair, wony is gorgeous as usual, Yunjin is magnetic, leeseo is a cute baby, and gaeul is so fierce!!!

내가 아이브를 좋아하는 이유가 이렇게 아이엠처럼 비슷한 멜로디를 조금씩 변형시켜서 후렴까지 끌고 가는데 그걸 너무 맛깔나게 소화해줌 .. 아이브 사랑해 ..

We need to speed up tbh the views are really slow

중국의 비난을 받는다 = 아이브가 잘하고있다

아이브는 항상 컨셉 안에서 여러가지를 시도하는게 정말 좋음 .. 일레븐 ~ 앺라까지는 자기애였다가 아이엠 ~ 배디는 자신감이였고 이번엔 아센디오로 자기애로 돌아온게 너무 좋음 나르시즘 컨셉에서 크게 넘어가지도 않는데 곡도 분위기가 참 여러가지라 .. 진짜 대단하다 🫶🏻 심지어 스타쉽이 노래 하나는 기깔나게 잘뽑음 ㅜㅜ

THE WAY IT STARTED WITH REIS RAP THEN WENT TO LIZS VOCAL LINE IS ABSOLUTE HEAVEN. THEY ATE THIS COMEBACK SO HARD

I SWEAR IVE GOT THE BEST DISCOGRAPHY IN WHOLE 4TH AND 5TH GEN

다이빙, 스트리밍 하자 4천만 명 도달까지, 항상 찬성 투표하는 것 잊지 말고 먼저 승리하세요 (translate)

for new IVE fans 0:12 REI - japanese rapper 0:21 LIZ - main vocalist 0:34 Leeseo - all rounder / youngest maknae 0:45 Wonyoung - center of IVE / vocal line 1:38 Yujin - main vocal / leader 2:45 Gaeul - rapper dancer our fandom name is DIVE welcome to DIVEland

리즈 진짜 이번이 비주얼이고 보컬이고 리즈갱신인듯 헤어컬러 너무 잘어울려 너무이쁘고 목소리 장난아니야 너무잘해

allkpop headline half an hour ago: IVE's Jang Won Young wins 100 million won lawsuit against RU-vidr Sojang

성장형 걸그룹 멋져잉. 모두 이쁘고 귀여운데 특히 레이 너무 귀엽당. 레이다요. ㅎㅎ