Hypnosis is the ONE, Liz’s siren vocals, the rap girlies doing their thing, Yujin, Wonyoung and Leeseo doing interesting techniques with their vocals and giving us a performance!!
I feel like this album was really a "you wanted a twist?" type album. Every criticism that was thrown at them was addressed - the entire chorus is full of high notes. The album has RANGE. The album keeps you invested without being full of boring ballads (which, the ballads on this album are NOT boring at all!). Very iconic. Major props to the girls and to their team.
Don't worry IVE proved me wrong too this is literally one of the best kpop albums I've listen to. Everyone stands out in this album I love almost every track.
I'm proud that the girls have come so far and have proved many people wrong with their new album. Are they the most talented or skilled group? No, but with their current material, it allows them to shine as a group and as individuals.
I think this album and their recent stages prove that Ive is much more talented than other 4th gen fandoms have tried to paint them as. Its been cool to see a group see the criticism thrown at them constantly, then turn around with their next cb to prove the haters wrong. Funny those certain fandoms are now silent after this album dropped.
Ive is proving every hater (not saying you are the hater i'm talking about those tiktoks😭 wrong) They said IVE can't sing? Every member is singing and proving themselves, going to shows were they need to sing live, going viral because of their vocals on tiktok. Said they can't dance proving them wrong, again I saw more than 4 tiktoks praising ive's stage presence of the recent performances they did. They said IVE isn't talented, girlies wrote 7 out of 11 songs. Now IVE has proved that they are one of the best 4th gen groups, nobody is allowed to shit on them. And even if you don't stan them you can't deny the music bangs. Specially the new album is just too good. The only thing sse couldn't do right was promoting them, the girls had to beg every night at bubble to wait a little longer... but still the album is breaking records here and there as it should 🤧 Also ive is now tied with bts for having the most songs reaching #1 in spotify korea, makes me soo proud💕💕
Well they wrote lyrics for songs and rappers wrote their part for 4 songs would be more precise. I personally don't like Ive music that much but it's great to see that starship is letting them being more involved in their song even if it's only lyrics at the moment. Let's hope for DIVES that the girls can also continue to evolve and take a more active role in songwriting in the future.
There’s been only one K-group that made me feel like IVE did one year ago and it’s 2NE1 (back in the days of 2009 😉) and I’m so happy with what IVE’s doing right now!
@@VampChainz 🤣 you're right we need both of them, with a japanese release, a studio choom ver. a relay dance ver. and a killing verse ver. . Starship Ent if you ever read this, we need a MV and a performance of Hypnosis (and the release of Dear Cupid plz)!
I think the album is more on showing the members their unique qualities and ability to do different genres rather than having just one storyline. Hence why, black and white and I've Ive (I have IVE) is more on how special IVE is and how different they are.
Wonyoung is one of my favorite 4th gen idols and has so much respect from me, from her songwriting skills to her unique singing to her resilience from all the hate she’s gone through.
Wonyoung jumping out of the plane in "I Am" is my favorite moment from an MV so far this year. Like it's completely ridiculous, and yet it's so on brand. She keeps getting more successful and doing more when so many people are constantly hating on her. Filming that scene, even though it was obviously not an actual plane jump and probably just some mild wire work over a safety mat and green screen, must have been so fun for her. She's doing stunts in a kpop MV. Who else is doing that in the 4th gen?! I have come around to really appreciate Wonyoung. Yes, it does often feel like she stands out due to the company pushing her to the front, but she tries to stay bold and unbothered, and I feel that's very courageous and should be commended. IDK, it just hit for me in all the best ways. Awesome video btw!
I’m not being one of those BUT FHEY DID THIS FIRST stans 😭😭 but if you’re interested, aespa does a lot of stunts too. Just pointing it out. But wonyoungs plane jump outsold.
I have always have faith on IVE, why? Bc they come from starship and that company can be many things but have always be amazing in producing music and understand how to put groups concepts out there: from sistar, to boyfriend, to monsta x, to wjsn, to cravity and to ive, it has always been fantastic. All those artists deserve A LOT MORE than what they get. Period.
sorry but how is lesserafim a better vocally group than ive? liz is definitely a better vocalist than yunjin, yujin is better than chaewon wonyoung is by far better than sakura while rei and leeseo can clearly sing better than kazuha and eunchae I'm sorry but it's just 😭😭😭😭
Nah, Yunjin has more vocal diversity than Liz, even though Liz is a good singer, and while Yujin is good, Chaewon is a much better vocalist and she proved that actively in IZONE. Liz is really the only vocalist in that group that really is an above average vocalist.
@@Taejiu yunjin might be better than liz even tho i think she regressed but chaewon it's not better than yujin in any way. also lesserafim aren't that vocal group u are making it sound to be cause they are pretty mid vocally wise
My point fr!! Like okay yunjin does have diversity in vocals and she kind of sings good when it comes to opera but it doesn't mean that she's better than Liz...and I strongly agree about the other members's vocals u mentioned....wony and leeseo are far better than eunchae and Sakura...and talking about rap?! Rei and gaeul are clearly much much better than kazuha...this person really is nitpicking and degrading them...and to be honest ive isn't much far from LS when it comes to stage presence....all of the members have improved tremendously this era in terms of live singing and stage presence specifically Liz and leeseo...yj and wy were already good , rei and gaeul too
The reply of op makes me laugh nowadays. I just across your comment. Coz if you compare Liz(world tour perf) vs yunjin(coachella) it's like night and day lol. Don't get me started yujin and leeseo coz the girls improved sm(watch WLM perf) in their world tour along with other members.
Dropping a full 11 song album after having 6 songs on their first year is iconic behavior. Tho starship probably realized that having more songs will defenetly make them more popular since there are more choices to listen to. And really ive makes really good music, they are literally the first girlgroup since snsd album the boys to have two top 1 songs of the same album on the charts. Because even if people think ive is considered popular only because of wony and yujin, its really because they have a royal teen concept that cant be recreated easily so its refreshing in the middle of all the y2k or galaxy concepts or girlcrush or pure concepts or kwangya like concepts.
I loved the album as well, I’m glad you did so too. I just want to add to what you said about Wonyoung’s vocals. Even though she is not the most naturally gifted singer, she works well with what she has and is continuing to improve. Comparing her from 2 years ago in iz’one to this album is crazy and she’ll take it further. I think what’s special about her is her delivery. That’s talent imo. She kind of reminds me of IM from Monsta X who although a rapper, when he sings he steals the show even from Kihyun sometimes just because of his vocal tone and delivery. Wonyoung absolutely stands out in the album and whenever I see reaction videos from people that don’t know much about them or the whole ‘ow she doesn’t have the best vocals’ discourse, many pick her out as their favorite voice. She deserve this praise.
I agree, she's not the best but she knows how to use her voice. Even in I am, she has the least lines but she still manages to catch attention with her vocals. Her parts are one of my faves in I AM and in Hypnosis as well.
before the highlight medley i was also suspicious but when i saw the track listing and saw the writing and producing credits i was hyped because members participated and the original writer of eleven came back to participate in hypnosis and exy from wjsn wrote lips then came the highlight medley and it was so good !! so i went into the album knowing it’s good and i wasn’t disappointed
IVE has been my favourite girl group since after like🔥for some reason I hated eleven but started liking it after hearing after like and now they have no skips for me🔥
i'm not gonna lie i wasn't a big fan of ive (i wasn't a hater i just didn't like them) but this album made me a fan i've been listening to the album and i also got more into their earlier songs, all 7 and i am impressed i really like them
Lol I love this video and I love to hear praise for IVE but it also makes me laugh cause our music taste is so opposite cause Royal, Kitsch, and favotire on the album is Cherish xD Its so fun hearing the different opinions on the album cause you can tell everyone loves music differently.
What? I fully disagree about the b sides. Literally all of their older b sides were amazing. I feel like there’s no way to misunderstand ive unless you were doing it on purpose lol
starship may be a shit company, but the artists under their roster are all talented! glad ive were able to show off their skills from their vocal capabilities, their dancing skills, and their writing skills because these kids are very skilled, they may not be top notch vocalists but they make it work for their songs and they are improving every release. i do agree that the album art is shit, starship is losing ideas with album art styles these days (copy-pasted the same format for shape of love, facade, after like, reason, and master:piece so that's very telling) so i'm hoping they switch things up for the next release for all their artists, canva is free anyways.
Ives album isn't a rock opera dude. The songs DON'T NEED to be tied together. They don't have to be cohesive. Every song is different, and each is amazing in its own way. Stop nitpicking.
I was also surprised to hear a full album from IVE. Nowadays, kpop groups release mostly EPs and mini album. My favorite tracks are Blue Blood, Heroine and Hypnosis mostly for the instrumentals and the vocals. Overall, I liked the album, but I prefer the b-sides to the title track. If IVE continues to give us good music like this I think it will change the perception of the group and hopefully stop the Ive/Wonyoung hate train (coz' it's exausting). Thank you for your honesty🙂, that was a great video.
Ive have been my ult group since dabut so it really confused me when they got so much hate and it still does, I'm literally ives number 1 defender I will continueeeee🤩
@@TanishaRoy171 hahaha I'm sure of it, bye now!!....usually I watch ive content 24/7 but don't comment a lot in positive videos but when it comes to hate comments or videos, I defend them like never before, weird but this hate train made me a dive!! 😭🤝
I am make me tear up for some reason Hypnosis is definitly one of my favs from the album too I'm so happy we got so many amazing songs and to see most people loving it too !
Me too. I am has that kind of sound which is upbeat but also emotional at the same time (like Twice's feel special). Especially Yujin's I'm on my way line feels so emotional idk if it's only me tho.
Agreed, the cover artwork is sadly very boring. Regarding cohesion, I was so surprised to hear NOT YOUR GIRL. I would have never expected to hear such a song from IVE. Hypnosis is my favorite song on this album!
i decided to stan ive after hearing this album i was pretty hesitant before like yeah i love all their songs but the fact that they were only dropping singles didn't sit right with me so i'm really happy they gave us a full length album i knew it was going to be good but i didn't expect it to be THIS good bc it's one of those inject it straight into my veins type of albums for me
Listen Lips and Cherish have me in a choke hold specifically but the whole album has been on repeat,I've been in Kpop over 15 years okay? My first group & song was SNSD Oh! I usually only stan crazy talent (Nmixx and Xg are really the only 2 groups I stan in the new gen) With that being said IVE and Starship proved me WRONG. Would they ever be able to put out predebut content like Nmixx or XG and make me shook with their raw talent? No. But guess what? They know what they're doing. I can actually see and hear the improvement since they've debuted and that's all I care about tbh..I feel like everyone is so used to groups in the 5th gen coming out the gate with "perfection" in every category and have forgotten or never even experienced that part of the beauty of KPOP was watching a group grow and get better in all categories until they're just amazing 3, 4, 5 years down the line and they're really bringing that back for me, they really are. Their visuals, stage presence, charisma?? like Liz and Gaeul making people shut. up! okay! the execution of choreo, the choreo itself, live singing, styling even etc. etc. have gotten better and better and I feel like at this point they've really shut everyone up.. Like Lips is just as good of a song as Cookie, it's giving Kiss Me More meets Alcohol Free, Hypnosis ate Pretty Savage UP, Mine is giving Clique Girlz Here With Me Now 2000s Pop vibes, Cherish is straight from Ariana's Positions Album down to that Pharell ass beat, I just can't everything has been executed flawlessly, as of now they have the best discography of their peers I SAID IT this is THE best Kpop album I have actually ever heard. It's one of the best Albums I've ever heard. Honestly I really fully support them now, I'm here for what they're doing I really am, NO they are not THE most talented in terms of raw talent but they know what they're DOING and that's kinda everything. Big claps tbh
I feel you, man, when I first heard they were gonna do a full album. I was very skeptical, and I am glad I proven wrong. IVE did such a great job, and I keep forgetting that Starship with their artist does make great full-albums.
I'm so happy IVE focuses on good music. IVE doesn't disappoint at all. Not to mention, Wonyoung wrote 2 WHOLE SONGS from this album - "Mine" and "Shine With Me", which when listening to these songs from her perspective, makes the songs even more soulful and emotional. Yujin also had a big hand writing Hypnosis and Gaeul on her rap lines. I'm so proud of them and I hope to see more of their success expand in all directions
The black and white is on purpose based on the color spectrum. Afterlike was very color based and so between these primary colors you get the black and white. All the songs are connected and share a theme. The lipsync thing was them doing this because they performed over 4x that day while hosting and flew to Japan after the performance they were heavily busy busy. I didn't watch your video about it but I don't know if someone mentioned it. These girls are really hard working
i love this album so much I’m considering getting the physical copy. My favorite songs are currently lips and mine and I’m just so happy they came out with a full album with good bsides that don’t feel like fillers💀
They most likely name the album "I've" because like 50% of kpoppers reading IVE as IVY, which is definitely annoying whenever someone says "ayvee" or "I. V. E.". It's for awareness on how to pronounce their name. But yeah the cover design svcks. SSE already lacking of employees, that's what I've heard and most of them are probably older gen, since they can't even use RU-vid community in IVE's channel to promote. In overall, Starsh!t just svcks.
@@-r-4134 have you bought the album. It was so basic BUT worth its price. I think it was in an effort not to be so expensive like BTS BE album was priced double this album (and had a lot of skippable b sides) so a lot of people can buy it… kiddies included
Something I have gathered from the trends in the consumption of music is lack of patience. We say its because the world is way too fast paced in this century but I would argue its because we don't set our priorities. Instead of hours on twitter or tiktok, sitting down to absorb music is so rare. Not just limited to kpop, music is usually successful if its serves the hype. Because its easy to listen and feel the mania but also easy for that mania to die out enough for you to move on to the next artist. That in itself reflects a lot in many of comment culture, and the 'unpopular opinion' videos. Infact even the narratives such as 'lost their essence' etc. Many a times its because a group would experiment or slow down or take time to discover new styles. We as audience forget that that process is rawer than it can ever get even if their previous hype music just felt more authentic to you due to the 'sound' of a group/artist. But with respect to idols, a vast majority of one's discography itself would be makings inspired by a current trend. Thereby cohesiveness in discography is found far less than preferable. Imo, I think what ive succeeded with this album was consistency. For a group that lacks much musical identity, even if it wasn't cohesive, there was enough flow that would get you to listen to the album in a sitting. Which unfortunately I just can't get myself to do with majority idol albums. Cause you feel the disconnect and that makes you as a listener either loose interests or feel confused.
I honestly think that those who are doubting ive's abilities are just nitpicking and waiting for their downfall. They may not be the most talented vocal and dance-wise, but they do have good discography, stage presence, and performances. What i love about this album is that it is so diverse genre-wise, and definitely not boring to listen to. It isn't bland or sticking to one style. And i love that the members themselves took part in the creative process. Wonyoung literally gave a big slap to her haters with this album and they better back off. Looking forward to their future
I don't know if you know about I'ves lore. Because the music video makes a lot of sense. I think I've will probably have 3 single albums next (yellow, cyan, pink covers) and will have a black full album afterwards.
And don't forget that they are slaying the live performances and music shows too! Wonyoung has improved drastically from previous comebacks where she barely sanf live and now she almost doesnt skip any lines except to catch breath!!! I can't stress this enough. Ive is one of the 4th gen ggs that sing ALMOST ALWAYS live.
I agree with your comment regarding cohesion. All the songs are good but since Ive lacks a concrete musical identity it would've helped for the album to be more put together.
Ive is emulating SNSD who touched and killed different concepts and didnt care about “identity”. Snsd put out music they wanted (or rather SM). And it’s painfully obvious that those that can reinvent themselves are the ones that last long in the industry….and IVE IS HERE TO STAY. 😊
I wouldn't be saying this, but you kinda made fun of "My Satisfacation". You said, "Ecspecially". It's literally ESPECIALLY, not ecspecially. God, what's wrong with you?
This is my own opinion, but clearly ive isn't anywhere near nmixx in vocals but I think ive and lsrfm are both same in vocals with chaewon & yunjin in lsrfm and liz & yujin in ive being the top in vocals and others being just good (being good is not a bad thing btw this isn't hate towards anyone)
Also when I say this is the best Kpop album I've heard I genuinely mean an ALBUM of 10-12 songs not any mini albums if that were the case I have a whole list (Sunmi, Shinee, Stray Kids, Twice, etc.) of amazing 10/10 BSides but it really is just different to Double that into a mini, it's not the same so I wouldn't be comparing this with Billie's Mini personally as that's not a full length album
This channel has recently become one of my favorite K-pop channels! I don’t always agree with you takes (50/50) I guess but I like that you always try to back it up.
Honestly, when thay announced FULL ALBUM, I expected the type of album like Blackpink put out - max 8 songs, and that's because previously they only did a title track and one bside and I assumed they are not going to release a long album like that, but I got pleasantly surprised when I saw 11 songs
8:38 this is apparently the Refrain part. the structure of Mine is so odd so yeah, i had to google to find out wth was going on cuz why this part playing before and after the chorus?? its my favourite verse in the song
u think Billie music is better than IVE, Billie barely gets any win. People treat IVE harshly, if ur not a fan of IVE its ok but seeing u talk about IVE annoys me, who the f are u to critize them
I really started to become a huge Ive fan after this album!! ❤❤❤ I didn't expect it to be so great either, I love it so much! I've had it on repeat for days, I definitely am buying it asap as well! 🥰
Me too I'm definitely buying this wonderful first album !! I have been with them since pre-debut :') it made me so sad that they were the punching bag of kpop last year but they PROVED with all capitals haha all them effing haters wrong .. they really said this year is IVE'S YEAR PERIOD.. ❤❤ so happy and welcome to the fandom Dive ❤ keep streaming please :')
yoo, i’m not even gonna try to explain this, but there are theories you can search up as to why this album was mostly black and white (including the outfits)!
Ngl, I'm super impressed with I Am! It sounds so good. I love the light vocals with a heavy electric guitar. I wasn't expecting IVE to go for such a heavy title track. It might just beat Eleven as my favourite title track from them
IVE is following more traditional kpop idol route and Korean pop music imo. Their music is great and easier to follow compare to some of other kpop idol girl groups. There are reasons why their popularity among young kids, elementary school kids, are second to none. I Am and Kitsch have no.1&2 songs on Melon, top streaming service in Korea, even though new songs from LSF, Jisoo, August D and Seventeen were released. It shows that their musics are appealing to broader public.
A sponsor?!! Congrats 🎉 I’ve been really into Ive lately so I was really excited about this comeback and the album. I love that they’re getting involved more with the music. It makes me even more excited for their upcoming comebacks. They’re easily one of my favorite rookie groups along with Le Sserafim.
The start of your video hit me perfectly. I was one of those that liked IVE tracks but didn't find them great or anything but this album I decided to listen just because I got a new pair of earphones and wow, it's not only ACTUALLY good, I think it's GREAT even.
You're sleeping on Cherish bro 😂 fr tho great video, I agree that this album is not cohesive necessarily but it's a good collection of songs. Also never thought I would see Kendrick b-roll on an Ive video lol; wonder if Ive or any of the 4th gen kpop groups have a TPAB quality album in them, we'll see!
average vocal level IVE is better than le sserafim. I've seen enough of the encores recently to form this opinion. Maybe LSF's top 2 is a bit better than IVE's top 2 but as a group nah.
@@OYJluv damn so youd take liz and yujin over chaewon and yunjin? I'm biased in choosing ive but I wouldn't argue with people that say yunjin and chaewon are technically better with their support and all that jargon lol
@@warpath6047 no but rei gaeul exists? And wonyoung and leeseo worst vocals of ive, still better than Sakura and kazuha. And rei gaeul better than eunchae so?
Regarding with the B-Side, I agree that their "filler songs" were weak. I disagree that Royal is one of them, Royal arguably is one of their best song. For me, My Ive song ranking are as follows: (This is excluding the new B-sides from I've IVE) 1. Love Dive 2. After Like 3. Royal 4. I Am 5. Eleven Then My Satisfaction / Kitsch / Take It all in the same category of "filler songs" as you've mentioned
I loved all their comebacks before, but this comeback surpassed all of them! There are 2 bsides i think are boring (heroine and mine), but other than that, this album is great! Everyone sounded great but liz especially! Her voice is really worthy of main vocalist. Anyway, my updated (but not necessarily fixed) ranking of the songs would be: 1. Hypnosis 2. I am 3. Blue blood 4. Kitsch 5. Not your girl 6. Lips 7. Next page 8. Cherish 9. Shine with me 10. Mine 11. Heroine Cherish and next page had to grow on me, as i found them boring at first, but i love them now. Cherish is catchy, and my appreciation for next page grew as i listened to the album more. Kitsch also grew on me too, and the pre chorus is absolutely awesome. Shine on me is still a good ballad, but can get a bit boring and does not have the replay value that the other songs have. Hypnosis is absolutely awesome, even topped the title, which is hard, since the production in i am is great! But Hypnosis is just that song for me. Blue blood is an awesome opener to the album, and i love the instrumental in this song. Not your girl is a fun summer pop song. The na na not your girl part is an earworm. And lips reminds me of basics by twice, anyone else? In conclusion: this album is awesome, and im excited for ive's future, and what they have yet to show us.
