Jamila Norman of Patchwork City Farms on Urban Farming, Food Advocacy, and Good Food 

Jamila Norman, owner and founder of Patchwork City Farms, and star of the urban farming show Homegrown, talks about good food, advocacy, and more with host Conor Gaughan.
🎙 Jamila Norman of Patchwork City Farms on Urban Farming, Food Advocacy, and Good Food, Consensus in Conversation Season 2, Episode 25
Jamila, also called Farmer J, started Patchwork City Farms (PCF) in 2010 after recognizing a need for more locally available, accessible produce and food in the Atlanta area. Jamila has led PCF with one approach in mind: grow sustainable produce in the city, for the city, and educate others while doing it.
Her passion for urban farming and food advocacy led to Homegrown, a show on the Magnolia Network where Jamila helps families turn their outdoor spaces into functional farms while sharing the benefits of growing one's own food.
Jamila is all about helping others, and she's quite good at it. But she's also a successful founder, farmer, and food advocate. If you're seeking answers on how to inspire others, help your community, grow a business, or just need some inspiration, this episode is a must listen.
Episode Timestamps:
0:01: Cold Open with Jamila Norman
0:42: Intro on Jamila, Patchwork City Farms
2:31: Background
4:37: Environmental Influences
6:12: School, Early Career
11:23: Urban Farming, Growth
18:46: Stories, Lessons Learned
23:29: Farmers, Markets
27:05: What’s Next at Patchwork
29:48: Homegrown, Magnolia
34:27: Doing Good For Others
38:29: Motivation, Inspiration
42:09: End Credits
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You can stream seasons 1-3 of Homegrown on Discovery+ and Max now!
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Consensus in Conversation is hosted and executive produced by Conor Gaughan. This episode was produced by Will Gatchel and Geoff Rock, with editing from Reasonable Volume.
Special thanks to the Consensus team, including Creative Director, Kate Tucker, Greg Herrigel on research, and Patrick Gallagher on strategy.
Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.