In this episode of the Beyond Beauty Podcast, we interview Jana Blankenship, CEO and founder of Captain Blankenship, a clean hair care brand. Jana shares her journey from contemporary art curator to beauty entrepreneur, emphasizing the importance of plant-based, seaweed-powered products. The discussion covers the evolution of clean beauty, the significance of transparency and certifications, and the challenges of entrepreneurship. Jana also highlights the environmental impact of beauty packaging and the industry's shift towards sustainability. The episode underscores the power of storytelling, mentorship, and the growing consumer demand for non-toxic, sustainable beauty products.
About Jana:
Jana Blankenship is the CEO and founder of Captain Blankenship Seaweed Powered Hair Care and a passionate educator about the power of plants for beauty and well-being. Founded in 2012, Captain Blankenship is a clean hair care company that makes plant-based hair care and styling products with regenerative seaweed, organic ingredients, and sustainable packaging.
Timestamps:
Introduction to the Podcast (00:00:01)
Anne welcomes listeners and introduces the podcast's purpose and guest, Jana Blankenship.
Jana Blankenship's Background (00:00:59)
Overview of Jana's career, her education, and her transition into the beauty industry.
Origin of Captain Blankenship (00:01:08)
Discussion on Jana's founding of Captain Blankenship and its focus on clean, plant-based hair care.
Jana's Early Inspiration (00:02:36)
Jana shares her childhood fascination with creating perfumes and natural scents.
Journey to Clean Beauty (00:03:15)
Jana describes her pivot from art curation to clean beauty after discovering natural perfumes.
Development of Captain Blankenship Products (00:05:26)
Jana discusses the initial product formulations and the growth of her brand through word of mouth.
Evolution of Clean Beauty (00:07:32)
The speakers discuss the increasing awareness and competition in the clean beauty market.
Challenges of Greenwashing (00:09:41)
Jana highlights the issue of greenwashing and the importance of transparency in clean beauty.
Certifications and Standards (00:10:47)
Discussion on the significance of certifications like B Corp and MadeSafe for consumer trust.
The Name "Captain Blankenship" (00:11:15)
Jana explains the origin of the brand's name and its playful connection to her life.
Haircare Trends and Future (00:12:30)
Exploration of haircare trends for 2024, focusing on health and sustainability.
Marketing Strategies (00:15:09)
Jana discusses Captain Blankenship's marketing approach and the importance of storytelling.
The Power of Storytelling (00:17:22)
The speakers emphasize the impact of storytelling in connecting with consumers.
Entrepreneurial Journey (00:18:15)
Jana reflects on her unexpected path to entrepreneurship and the challenges faced.
Advice for Entrepreneurs (00:19:36)
Jana shares valuable advice on resilience and maintaining curiosity in business.
Building Something New (20:21)
Jana discusses the challenges and rewards of entrepreneurship compared to corporate jobs.
Mentorship Journey (21:06)
Jana shares her experience with mentorship and her desire to help others in the industry.
The Power of Plants (22:39)
Jana emphasizes the importance of plants in beauty and dispels myths about their effectiveness.
Sustainable Packaging Practices (25:53)
Discussion on the importance of sustainable packaging and Captain Blankenship's commitment to eco-friendly solutions.
Innovations in Clean Beauty (29:00)
Jana talks about the growing demand for clean ingredients and innovative packaging solutions.
Personal Motivation and Goals (30:22)
Jana reflects on her motivation to make a positive impact and her excitement for future innovations.
Connecting with Captain Blankenship (31:33)
Jana provides information on where to find her products and learn more about her work.
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1 окт 2024
