Prince started this all..he would say "own your Masters or your "Masters" own you". He changed his name to a symbol and people made fun of him for being kooky... but he was getting out of his contract brilliantly. Warner Bros owned "Prince",, so he created a new name and because he's brilliant, he also created a story and a myth around it, so he was free to make music as "
I worked in music publshing '05-'11. The industry vibe was basically "ah this digital stuff will pass". It was embarassing and now the record labels are playing constant catch-up.
The movie industry did take a hit, and it's all but ruined filmmaking. They adapted by changing their product to solely franchise blockbusters and adaptations. They rarely do anything that doens't have a built-in audience to guarantee a return.
Truth, there's almost no good movies anymore. Once they realized they could just steal comic book stories it was over. I'm so tired of comic book movies.
imaratspal he doesnt mean actually steal, he means they dont come up with original projects they say heres some money give me the movie rights and ill make your book a movie
eh it's in chaos right now but it will even out, you get RU-vid documentaries with really high quality I think it just means things will be independently funded
Since the physical movie stores have gone so have the quality movies. It all feels low budget now... Like where is the whoa factor anymore? In China cuz truth CGI be built there. Enjoy your next remake... Man, anyone whos seen generations of movies knows these are all remakes...
Steve Jobs had a really hard time licensing music for iTunes because record companies didn't want to sell individual tracks for .99cents. Record companies wanted people to buy albums. They hated the idea you could buy the hit singles and leave the rest of the tracks you didn't like.
used to always make me angry when I'd buy an album at the record store and it was 16.99 and only had three good songs, tho. always felt screwed. anyone else?
Interesting, glad to hear someone actually explain how things works for the artist. For the past 3-4 years I have used RU-vid to listen or try out new music. If I like it then I will go buy the album. I may be really old school, but I still like physical media. So when I buy the album I like having the artwork. Although I don't carry the CD around anymore. I will make myself a digital copy to carry around.
The death of "the album" killed the music industry. I remember buying cds in the late 90s to early 2000s with my own money and getting pissed that there were only 2 to 4 good songs out of 12 to 15 and having to pay 20 dollars. I started buying older albums halfway through high school because if I sent the same 20 dollars I knew every track was good.
Same.. I bought many cds for 1-3 good songs.. Rest were filler.. Thats why i went to free downloading.. But I would buy the cd or record of good.. Now I just Spotify everything.
Some guys at work and I went in together and got Google Unlimited. I haven't bought any music since. I used to feel bad for the artists until I saw a show with Kurt Loder explaining that the artist aren't the ones who get the money from the album sales.
When the Music Industry collectively sued Napster, they had an opportunity to establish their own music streaming platform based on Napster but they were too stupid to understand digital evolution. Napster represented the Asteroid that fell to Earth, the Internet was the Yucatan Peninsula, and the Record Executives were the Dinosaurs,
They weren't stupid. Many of the major players involved in the music industry could not get involved because of who they were. Some people will know what I'm referring to.
@@CircularSight No, they were stupid. Digital streaming was taking over with or without them. And Napster inspired several clones, and it wasn't until Apple decided to clone Napster, and the first version of iTunes was a copy-and-paste rip-off of Napster, that got these music companies on board.
I remember Everlast appeared on a 90's British music show called the word. With Terry Christian. They sent him to the cannabis museum in Amsterdam. They let him smoke a bit. Try some competition winners. Then they tried to interview him live via satellite link. 😂😂😂😂😂😂😂 He couldn't even open his eyes. Legendary interview.
Man, Everlast is cool. He knows how it goes on. I love Joe, and I can’t blame him for “selling out” to Spotify. Who could turn down an offer like that?(~$100M). I just wish he was still on RU-vid. I’m not switching to Spotify. Even with Spotify Premium, there are ads. Idk. This world is crazy with aggressive marketing tactics everywhere you fucking look. Getting sick of it.
Someone is making more money on streaming than CDs or records. No store taking a cut, no production costs, reaching way more customers. Artists aren’t touring like they used to. Much easier to come out with a hit, upload it to Pandora, Spotify, Apple Music etc. stealing music isn’t new, burning CDs, sharing etc. Some of the musicians used to put out a CD with literally 1 good song and charge $15-20 back in the 1990s and they had no problem with that. I see both sides
He is wrong on one thing. The music industry got the brunt of early downloading because the file sizes were reasonable to share. Full movies files were just too big for people to transfer, too difficult to playback on a home tv and dvd burners were expensive until much later.
Was thinking the same thing. File size was a very restrictive factor on a 56k connection especially since most companies had usage caps and overages when Napster was blowing up.
I worked in the music industry my whole career and I left because I didn't like the direction it was going in. All they do now is allocate marketing and A&R budget to shitty pop music genres that are already popular (making it even more popular unfortunately) and artists that already have big Instagram accounts full of simps. Labels no longer take risks or push groundbreaking music. The last 10 years of music has been the WORST in popular culture history. Something needs to change.
The taste test method is actually giving more artists an opportunity. Seeing the record as a business card is the new way to do it. Promoting the live show.
60s, 70s and 80s for me musically. Not much after that. An individual artist here and there but that's it after the 80s as far as popular music for me. Maybe I'm just getting too old for it. Then there's jazz and other musical forms to follow.
I’m glad he interrupted Rogan like three times before he could derail him with pointless question before he could come full circle on his point.... because he was spitting major facts major truth. Joe be so high he don’t let people come full circle with wtf they talking about
Brandon Bird he likes interrupting people for his own personal curiosity which no one else gives a fuck, he doesn’t understand and even see when someone is dropping gems on people.
Brandon Bird they’ll always be mid point and he goes on with something else instead of letting people finish what he originally asked, and that shit happens constantly through out the podcast
Gotta love the part where Everlast said record companies should have go after kids who download music back in the day. Joe gets him with "have you ever downloaded". Everlast responds with "well I see it as a taste test". Hypocrite much?
I don't know how these people can claim no one was buying albums during the era of napster. Britney's debut album went 14x platinum and was released maybe 6 months before napster.
I remember when all that napster shit started. Lars spoke out and got crucified in the popular culture for doing so. Now most of those people have suddenly realised way too late that he wasn't uncool, he was right.
I wonder what the real percentage of if I like it, I buy it crowd is. Less than 1 in a million? I wonder how many of them are also vinyl/cd collectors. 🤷♂️
wendel.f16 - Jack White creates his own sphere of influence. He lives here in Nashville and has a studio or two (or three) and built a vinyl printing press just for the shit of it. We think he just enjoys watching the huge mechanical press spitting out actual records. I have no idea who is buying them, and I doubt it matters.
Dude owning your masters is having all the rights and 100% ownership of your recordings. That's what 'masters' are... Recordings of music. This goes way way back long before streaming was even created.
Movie files are way bigger. There were harder to download back in those days and quality definitely wasn’t that great. This is why music was easier to pirate.
@@wes1hoskins The video game industry is in the middle of that. While they did find ways to protect their shit like DRM which everyone hates, it's still quite easy to get games without paying.
Whether you call it "owning your master tapes" or "having publishing rights" it amounts to the same snowjob. Artists sometime sign their rights away and 20 years later they have nothing to show for their body of work.
They do! I see the guys selling right outside the shows. You even have to own your trademarks in foreign countries to make sure your stuff isn't getting bootlegged. The music business is tuff
@11:00 “Hopsin” is the artist that they confused with “Chance”. There is a great interview from Hot97 with Hopsin where he talks about the ups and downs of being the rapper/manager/promoter
Everlast seems like such a cool dude. I always bought the album if it was one of my favorite bands but other ones I did the "taste test" thing like he was saying.
I was a freshman in college when Facebook RU-vid and MySpace first came out. I was making beats on fruityloops trying to get in the game. Me and my guys got to do a tour based on our MySpace streams we did shows with whiz kahlifa because he had a few thousand more streams than we did. We eventually got a deal from rocafella records for only 5k that went nowhere lol I eventually lost the love for the music biz but I get upset with myself from time to time because we didn’t know the power of RU-vid at the time the whole social media thing was new and we would have been there from the start.
A lot of artists also aren't writing their own music totally on their own now. Bands used to write their own music without any outside help or influence. Artists now have a team of song writers creating the song a lot of the time. There are more hands in the cookie jar. If I was in a band and we wrote all of the music without anyone else's help with the creative side, you're damn right I wouldn't want someone else owning the masters.
All those people are friends and relatives from the record companies. This is why we have 12 producers on one fu*king song so they can make more money.
As a musician I've always felt the album is the commercial you can consume for free. My live performance where i still work on tour is my source of income. The tradeoff for doing what I love is making the album in my own time on my own dime so I can get you to buy a ticket and come see me perform.
Thays exactly the way i feel about it. I check out an album on downloads, but if i like the album i go to my "local" record store and buy a physical copy. I sill like to see the cover art amd notes. I love checking out the writing and production credits.
What's funny about the music industry is, some teen was facing 10 years in prison for illegally downloading a shit ton of Michael Jackson songs, but the doctor who was responsible for actually killing Michael Jackson, got 2 years in prison.
A professional musician who was/is in a famous rock band once told me that two views, on youtube, is worth one penny to whomever owns the music .... that means 200 views equals one dollar ... which means 1,000 views is 5 bucks .... that would mean 1,000,000 views equals 5,000 bucks, if my math is correct ... that's not too too far from the 8,000 dollar figure Erik stated .... fascinating stuff....
That was the old respect, I and people I knew did the same. Always paid for music we enjoyed whether we originally downloaded it for free or not. We had our eyes on the future.
"Music is the only commodity that has been consumed before it's been purchased" Some fella called Hawk told me that once. He said he wrote ain't no body for Chaka Kahn.
MP3 is what dropped the bottom out. Napster only created a peer to peer network to exchange files. Record Industry had the chance to own the mp3 technology but they passed on it because most people were still on dial up and the concept of bandwidth the record companies failed to consider.
This whole conversation makes me think about prince, who was writing the word slave on his face, people said he was.crazy, but he kept saying if u dont own your masters, your masters own u. It.was mid 90s and I dont think he ever figured out how to make streaming work for him, but he was the 1st to realized the ground shifted and u needed to take control of ure stuff.
Yeah it was disgusting. Metallica was already dead in my mind by then though. Still stung that one of my favourite bands growing up had that sort of greedy misguided mindset.
Yeah I found it very hypocritical that Lars was so passionate about it even though that went against a lot of what Metallica's music meant. They were anti control and antiestablishmentarians. I guess Money corrupts is a pretty true statement.
UM owns a lot of older record labels,which leaves the buyer and the artists to leave the money in the same place,no matter what.and the problem for labels in the background is that the gimmick of releasing two hits on a record with 10 half assed fillers is over.that's one of the important reasons the industry is so upset with downloading.they used to release a 12 song album where 10 songs were fillers,so as long they sell those two hits they didn't care about the album.nowadays,anyone can "preview" the album online and say if is good enough.they can't use the same tricks so they point the finger at people for downloading.there's not "music business" anymore.um got his hands on almost everything
Joseph Neva Warporn Industries, connections with Soundtracks, Movies, respected and never been punked. Him & Em got respect for each other just a hiccup over a decade ago. Done deal.
Some things are simply a hoodie. Nothing more nothing less, just a hoodie. I understand all of the symbolism but really some things are just a f****** hoodie.
+Tommy Arnold Most bands do. It is only the mainstream pop and rap crap that have all sold out. Go look into any alternative or underground scene and you will find real bands that put love, heart and feeling into their music. Stay away from anything top 40 or playing on commercial radio or tv.
I've never even once in my life heard of someone saying "Yo, dawg, we went to that Everlast show it was SO DOPE!!" Who has ever gone to see Everlast or wanted to go see Everlast? Do you know anybody?