John Rose-Adams - Getting creative about growth (YorkTalks 2024) 

Getting creative about growth: how York’s XR Stories’ team is catalysing growth in the creative industries, large and small, across Yorkshire and the wider UK
“You get more out than you put in,” says John Rose-Adams from XR Stories on the value of investing in creative industries.
Hear more from John in this YorkTalk revealing how XR Stories is catalysing growth in the sector.
XR Stories links smaller and medium sized creatives and the big global players in the industry to enable the latter to tap into some of the best and brightest talent in the business, pushing the boundaries of technology and creativity. They have also helped create a creative hub in York and Yorkshire, spurring the formation of clusters where the economic spillovers generate growth for local businesses and the region.
With frontline industry experience in the sector, XR Stories is also changing the way higher education engages with the creative industries.
Explore YorkTalks and other events at the University of York: www.york.ac.uk/research/events/
Learn about XR Stories: xrstories.co.uk/
Study at York in the School of Arts and Creative Technologies: www.york.ac.uk/arts-creative-technologies/study/