Journey Data and Contact Data in Salesforce Marketing Cloud

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Cameron Robert explains the difference between Journey Data and Contact Data, demonstrating how each data source is referenced in Journey Builder.
Understanding when to use Journey and Contact Data is critical for Journey Design, and is question you are likely to encounter when taking the Marketing Cloud Certification Exam.
Key Moments:
0:00 - Introduction
0:13 - Key differences between Journey Data & Contact Data
1:16 - Explanation of how Journey & Contact Data can change during a Journey
2:35 - The value of using both Journey & Contact Data
2:57 - Use Case of Journey & Contact Data
3:42 - Summary
📄Documentation
• Journey and Contact Data: help.salesforce.com/s/article...
Contact:
/ camrobert
www.cameronrobert.com.au/
/ auscamrobert

Опубликовано:

8 июл 2024

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Комментарии : 9

@sabhyatasaxena2190 3 месяца назад

Informative video... Thanks

@John-ce3qp Месяц назад

Thank you!! What if a person globally unsubscribes while they are making their way through a journey in journeybuilder? Will they be instantly removed or do they still go through a multistep/multi-email journey once they are in?

@luizvictorsq Месяц назад

Cameron, i have a doubt. I have a data extension which records all subscribers key. and is linked in contact design. normally this data extension when a contact is on, means it belongs to an attribute. In journey builder, when using the decision split, i normaly select the subscriber key in journey data and put compare attribute, and then go to contact data and select the subscribert key, i understand this is correct, am i? Or should I start selecting the contact data and puting equal to subscribert key in journey data (DE)?