Serena Williams/US Open spot for Nike from VCU Brandcenter alums Adam Tetreault (CW, 2013), James Moslander (AD, 2004) and team at Wieden + Kennedy PDX.
😢😢😢😢. This is just so profound. Seeing the footage from all those years where we were there with her, cheering her on and on the edge of our seats with anxiety and thrill, and then you see all the love and hard work her dad put in when she was just his little girl many years before and the strong woman she grew into. We love you so so much, Serena Williams.
AWWW MANN!! I TEARED UP @THE PART WHERE HER DAD WAS IN THE STANDS JUMPING UP DOWN and IT LOOKS LIKE SERENA IS STARNG DEAD @HIM, HER ARMS IN THE AIR!! THATS WHAT THEY WRKD SO HARD FOR WHEN SHE WAS A JUVIE!! I KEEP REWINDING THAT PART....TEARING!! "VERY GOOD SERENA WILLIAMS"❤👑🐐👏🏽👏🏽👏🏽
I must know what team was behind this advertisent. I have to do weekly assignments of coming up with advertisement ideas and I would love to sit in a room with these creative people. Truly a great advertisement.
Well, yeah. It's Nike. Essentially the strongest advertising company in the world. Their marketing team wrote the playbook on modern brand marketing in the 80s with Jordan.
This special Nike ad for the US Open, along with so many other iconic Nike commercials, elicits actual tears. From the day it debuted, it’s been a favorite of mine. And it was the first great unofficial PR for the Oscar winning film, King Richard. These family videos in concert with Venus and Serena’s historic on court achievements and world records solidified the inevitability of a Hollywood biopic. Both Richard and Oracene Are credited with 43+ grand slam titles as coaches.
