Key concepts from The Lean Startup book by Eric Ries: MVP to validated learning & the startup pivot 

The Lean Startup by Eric Ries is an excellent introduction to the lean startup methodology. In this Video I summarize some of the key concepts covered in the book, including:
00:35 Definition of a startup
02:13 Lean manufacturing
02:28 Shrinking batch sizes, acceleration of cycle times, reducing waste
just-in-time production, and genchi gembutsu
04:28 The MVP (minimum viable product): a small experiment to test hypotheses
05:14 Lean startup cycle
05:40 Innovation accounting: actionable, accessible, auditable
06:07 Vanity metrics
07:10 Validated learning
08:11 An annotated version of the lean startup cycle
09:40 Leap of faith assumptions
10:30 Engine of growth: sticky, viral, paid
11: 51 Yes-no test versus optimization tests: cohort test or split test
13:40 Zappos example of a yes-no hypothesis test
15:05 Cohort test example
16:15 Types of MVP: marketing offer, video, concierge MVP, wire frame, prototype
20:12 The MVP and concerns about quality
21:53 Startup Pivot: Pivot versus stay the course
22:48 Zoom-in pivot
23:13 Zoom-out pivot
23:30 Customer segment pivot
23:57 Customer need pivot
24:16 Platform pivot
24:55 Business architecture pivot
25:26 Value capture pivot
25:58 Engine of Growth pivot
26:25 Channel pivot
26:36 Technology pivot
Get your copy of The Lean Startup at amzn.to/3IuIlem

Хобби