This video briefly describes 5 classic books for the growth entrepreneur that I strongly recommend. Here are the books (and affiliate links for purchasing them):
Crossing the Chasm
(Book: amzn.to/3cfbKKy; Audio book: amzn.to/3kJQG3t)
Describes the technology adoption model, and why many companies fail in the "Chasm": the gap between the Early Adopter market and the Early Majority market.
Innovators Dilemma
(Book: amzn.to/3qJX2nk, Audio book: amzn.to/3DrejFm)
Describes what a disruptive innovation is with examples across many different markets.
Art of the Start
(Book: amzn.to/3DreBvW, Audiobook: amzn.to/3kHM3a1)
A short, readable, practical, entertaining book with great advice for the new entrepreneur on Positioning, Pitching, Bootstrapping, Recruiting, Raising Capital, Branding, Partnering and more.
Business Model Generation
(amzn.to/3oQQPDJ)
The source book for the Business Model Canvas and great ideas and examples to refer to when filling out a canvas for your business, from the value proposition to Customer segments, Channels, Customer relationship, Revenue sources, Key partners, Key activities, Key resources, and Cost structure.
Startup Owners Manual
(amzn.to/3nlSm4W)
A practical how-to guide to Customer Development, which spans:
1. Customer discovery: capture hypotheses and "get out of the building" to test them
2. Customer validation tests whether the resulting business model is repeatable and scalable. It comes down to: will customers pay?
3. Customer creation: is the start of execution to test scalability
4. Company building: once a repeatable, scalable model is found, it's no longer a startup - it's a company, and may need a new team
16 ноя 2021
