My bet is shoes like this will sell more now Nike only sells to online reseller bots who them ask €400-500 a set with a chance of buying counterfeit. And dressing Kipchoge up like a futuristic villain won't help.
If it lasts/remains somewhat competitive for 800-1000 km as Kiprun shoes are often marketed as, then it might be a good choice as a training companion for a race shoe?