LA Kings Announce New Rebrand! 

I feel like it’s going backwards. I get the banner logo feels dated but the black and white was so much better than the silver

This is interesting. I have an LA Kings #32 “Magic Johnson” signed jersey that I picked up in the NHL auction site….

One of the rebrands of all time, I'm impressed they managed to make it look more lifeless than the original version 😂

It is a major upgrade in going to the Gretzky era branding compared to the crappy logo that the Kings have worn since 2009. I like the tweaks, but I seem to like the old KINGS lettering better. I look forward to how the new logo looks on jerseys. Cannot be any worse than what they have worn for a long time.