Today, what we call healthcare is actually sick-care: we treat diseases not health. The good news is that we are increasingly evolving towards a model where the latter is retained, and stimulated. And where the patient’s well-being is put at the heart of the experience.
Retail will play a huge role in that (digital) transformation and delocalization. According to healthcare expert Lucien Engelen:
“By 2030 up to 30% of what is now called healthcare is transformed into a retail-offer”
But it’s even bigger than that. Healthcare is so encompassing and valuable on so many(data) levels that at one point every sector will be involved in health(care).How can (retail) companies learn from the startups and non-healthcare-native incumbents that are exploring the sweet spot at the intersection between Food x Retail x Health(care)?
I had the pleasure to speak with Healthcare expert Lucien Engelen about this topic.
--
Steven Van Belleghem is a customer experience enthusiast! He loves to share this passion with a broad audience via keynote speeches, books and social media content.
Over the past years Steven has given more than 1.500 presentations at events in over 45 countries. His core expertise is the future of customer centricity and customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories.
Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency IO Digital and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International.
In addition to his entrepreneurial activities Steven is a part-time marketing professor at the Vlerick Business School and a guest lecturer at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book).
5 окт 2022
