The 190sqm space was created in partnership with Lagardère Travel Retail and Lego Travel Retail.
Located at B Gates in Terminal 3, the new store spans a 190sqm, bringing to life the brand’s retailtainment approach, through showcasing the latest store design and retail experiences.
The store has been constructed to resemble giant Lego bricks and features interactive zones designed to stimulate creativity and engagement. This design provides a space for fun, creativity, and play.
As customers enter the store, they are greeted by an interactive experience where they can scan their hand on the Minifigure Scanner instantly bringing to life, the Lego Minifigure they are on the screen.
Within the store, customers can explore the range of iconic and latest Lego sets including favourite collections in addition to the models showcased throughout the space. The range has been created for all ages.
The store also features the Digibox, an augmented reality solution that brings the sets to life. Customers can present the Lego 3in1 creator set in front of the screen’s camera, and a short animation of the set being built, and the movable elements will appear to inspire different ways to play, underpinning the brands commitment to driving engagement and education.
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26 авг 2024
