Leire Asensio Villoria and David Mah - Systems Upgrade 

Leire Asensio Villoria and David Mah on decoding and upgrading design systems, reverse engineering the creative process, knowledge dissemination, the long tail of niches, Erwin Hauer and associative models, book writing and publishing, and much more.
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00:00 Introduction
00:36 Erwin Hauer
02:22 Associative models
04:18 Erwin Hauer's model making
07:03 Limitations of digital tools
09:39 Systems Upgrade book
11:10 Reverse engineering
26:09 Decoding Erwin Hauer
30:21 Authorship and knowledge dissemination
36:48 Visual programming
41:39 Selling less of more
46:54 Individualizing everything
49:23 Context
53:18 Book writing and publishing
01:02:49 Creative process
01:11:13 AI content generation
01:17:42 Thanks
01:18:43 Outro
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