Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he's created an AI version of himself.
Binet, group head of effectiveness at Adam & Eve/DDB and a renowned ad authority, talk to Oakes at Cannes Lions about his long history with AI, his Cannes diary and his battle against the industry's "shiny object" syndrome.
Highlights:
2:30: What will change in media and advertising under Labour?
7:20: What analysts are saying about the economy under Labour
10:00: Commissions from Netflix and Amazon are up - confidence returning to TV?
12:30: Fox launches Tubi in the UK - is the market saturated?
15:10: London's most attention-grabbing bus shelters - where and why?
16:45: What to do about election leaflets posing as fake newspapers
20:00: Les Binet interview
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2 июл 2024
