Let's watch some CANADIAN PROPAGANDA! 

I am not Canadian and do not live there. And I like to travel, so I guess I am supposedly in the target audience. This ad gives me 0 reason to visit Canada. Maybe if I had strongly agreed with the "Canadian official ideology", that would have given me a warm feeling about Canada, making it more likely I'd visit. It seems to me the people who made this ad described what they themselves like about Canada, rather than seeing through the eyes of a foreign potential tourist.

This ad makes Canada look like a really cold version of California

"Honey, we should go to Canada for vacation because they made insulin" said no one ever.

Acknowledging land is so strange to me, it’s like stealing someone’s house and looking out the window saying “hey, thanks for the house!” while the people you stole the house from are completely ignored after you make your phoney ass acknowledgement

As an American, Canada seems like the embodiment of the "we got that at home" meme.

If you want americans to visit canada just make a video about poutine and maple syrup on a stick, boom I'm there

The high views / low engagement thing usually means the video's an advert - each time it's played as an ad before a RU-vid video, it counts as a view. So Canada are actively paying to promote it

My favorite category of Canadian propaganda is "Things invented in America, but the inventor was Canadian, so we're going to pretend it's ours." Looking at you Basketball and Telephones.

You know it’s bad when a dude from California is like “damn that’s woke.”

"Kids, we've decided that instead of Disneyland, we're going to visit the home country of the scientist who discovered insulin!"

They could have made an ad that just said "Weed is legal here" and more people would have been interested in visiting...

As someone who immigrated to Canada in 2005 after living in America for 5 years prior to that (in California) I can say the difference between the cultural mosaic and melting pot is very real. You have to experience it to understand it. The reason for this is mainly the concentration of Canadian immigrant communities in our very few major cities over the decades, while in America the communities are sporadically spread out throughout the country. I find it very disengenous whenever the Canadian government praises itself for building this cultural mosaic/global village, when it came as a result of immigrant communities being shunned and feeling unwelcome in broader communities. The only reason Canadian diaspora communities are the way they are is because of work we did to build ourselves up, not because of support or acceptance from the government to get us to where we are. To celebrate this mosaic as a part of Canadas identity implies that this was a mission of the Canadian immigration project when it was not, it was purely to address skilled labour shortages in the nation. This discredits all the work our communities have done over the decades and continue to do so in order to build communities for ourselves and our future generations.

I am Canadian and I hate this. It makes me cringe inside out.

1: Let’s go to Spain! It’s warm and has great beaches 2: Naw, let’s go to Canada, they have wooden chairs and discovered insulin

More like an ad for immigrants, rather than tourists. But it actually comes over more like a cringy self-celebration of their wokeness.

I was raised in Nova Scotia and had to google the term "Muskoka Chair"; term I have never heard until this video. I have always called them "Adirondack Chairs" --- and yes they do exist in the US under that name. So, Canada is so insecure that it has to remove any American label and replace it with a cozy sounding Canadian name. I think most Americans, and several Canadians, know what an Adirondack Chair is, but are puzzled when hearing the term Muskoka Chair.

i would have been more convinced to go to canada if they just showed pretty pictures of the area

This isn't nationalistic, this strikes me as some weird globalist/immigration ad than tourism.

That "generic tech company" artstyle tho..

It's good to see Minnesota is doing well for themself!

3:20 I like how they specifically chose "the Handmaiden's Tail," it shows that they really know their audience lol

I think the funniest part of the video is it's trying to increase tourism during a pandemic when anybody coming into the border have to isolate for 2 weeks which is pretty much somebody's whole vacation...

More accurately, This is Canada CRINGE.

Being nice is not the same as being kind. I'm Chinese- Irish, gay and born in Canada. I've always felt like a foreigner, been treated like a foreigner and been told many times through my life to "go back to my country" or "go back to the reserve"when I'm mistaken for a native person. My best friend had his head beat in with a bat in front of me for 'looking gay'. The worst part is when I share my experience as a Canadian with other white Canadians, they deny my experience ever happened. They tell me it never happened, or that I'm lying, or that if I don't like Canada I can leave. Even driving through quebec I was treated as a foreigner again and people insulted me openly in French, calling me names they thought i couldn't understand. Yeah Canada is nice, but the people can be very unkind.

“Respecting those who always been here” Dinosaurs: Am i a joke to you?!

Oh boy! I can't wait to go to Canada for *Pacemakers* and *wooden chairs*

They're essentially leaning on American stereotypes of Canada: nice and progressive

I’m from Georgia, and I’ve only know a few Canadians. They’re pretty American in my opinion, but they eat and say a few things that show their Canadian roots. Love your videos! Peace and love from Georgia!🇺🇸🍑

The way Canada feels is like when you make a Paper Mache earth. It looks pretty, and the details are nice, but it's still hollow and fragile. Coming from a bi-citizen American/Canadian. I hope Canadians can drop the act and start ACTUALLY embracing their relationship with the US. Maybe they'd develop beyond 2005.

“Respecting all those who have always been here” -Since 2000

This tourism ad feels more like a government political ad.

I've been to Canada a couple of times and loved it. But this video just screams "We're sanctimonious!"

It looks like an corporate advertisement for Canada which you skip after the mandatory 5 seconds

I like to think of myself as someone who knows a lot of this country’s darkest secrets, but even a man as cynical as I had no idea that the Muskoka chair is a perfectly ordinary sight in the US.

Canada answers the question: "What if Luigi was a country?"

I don't really think Canada gets to talk about "respecting those who've always been here."

This was fun. 🙂 As an American, I can say the video wouldn't make me want to visit Canada. But then again, we have a lot of those tourism commercials here in the US about visiting different states and they don't make me want to visit either, lol. That being said, the best advertisement for Canada I've ever seen was a desktop wallpaper of Banff National Park. That place is GORGEOUS! Seeing it in person is definitely on my bucket list.

Muskoka chairs aren't even a exclusively canadian thing. They're called Adirondack chairs in the US, and the only difference between them is the size, in which muskokas are slightly smaller. Romanticizing a wood chair is hilarious

I find the “respecting people’s who have always been here” ironic, as I go to college with a native girl from Canada who vented one day about how the Canadian government is all talk no action when dealing with its native population.

Canada’s faux-niceness is the aspect that makes me want to not visit it: if I ever travel to Canada I’m going to the least nice place I can think of, Brantford, and if I don’t meet at least ONE person who’s previously been arrested for getting drunk and punching random cars I will be SOARLY disappointed

"Instead of going to universal studios, we will be going to the country with WOOD CHAIRS and the HOME of the guy who made the PACEMAKER!!!!!! Who's EX-CITED?????

This guy in his chair: ⬇️⬆️⬇️⬆️⬇️⬆️⬇️⬆️⬇️⬆️

I don’t trust “nice” people. Kind people? Yes, but nice is sneaky.

all i learned from the ad is that the us has some people that speak french

I find it wierd to use a Pride parade as a symbol of tolerance when they only exist as a symbol of a fight agaisnt oppression. I always find what Governments promote as an interesting thing.

When your entire national identity is based off of trying to differentiate your identical culture from another country's

Great description! I am a newcomer and it was very informative! Thanks 👍

The indigenous peoples line is very insincere when you know just a year later they've found over 1000 bodies of children in unmarked graves underneath Canadian residential schools, and most of the deaths were likely due to neglect or outright abuse (Canadian residential schools were a system where indigenous/native canadians were forced into boarding schools for about 80 years. And these unmarked graves are not counting the estimated 3200-30,000 deaths that were already known about)

Bragging about which indigenous people's land you conquered to hold an official function seems like a huge flex.

As a Yankee the “Canada Nice” video did not make me interested in visiting my northern cousins in fact it kinda turned me off a little

You missed the bit about the Handmaid's Tale... The book that beaver was reading was AT WOOD the Handmaids TAIL

Not going to lie, as a Ontario canadian, it really just feels like amarica if some time traveler screwed with the timeline and now people bag their milk and have french labels on food packages.

"Hey tourists! Come to Canada, we have gays, feminists and immigrants!" Yeah no thanks Canada, I already have that in my own country.

They forgot "Nice is a homeless heroin addict on the streets of Toronto ". Or would that also be too much like the US?

So, I live in Wisconsin, we call muskokas lawn chairs, also, this video made me cement my already rock hard belief that visiting Canada would just be a not good experience

As a candian I really do appreciate you covering thus kind of stuff. Ive noticed it at school, and wondered just how much different we actually are from the States (We're not). I'm honestly so tired with my government I just cant anymore

Its like the obama meme where obama rewards himself with a medal

I don't know if it's the same in Canada, but most natives I've met in the US find land acknowledgements to be a kinda empty gesture for the most part.

Hi JJ! I was extremely interested in the presence of The Handmaid’s Tale in this video. It’s clearly there for the reasons you mentioned about Margaret Atwood being a native of Canada, but there also could be more intense subtext from the novel’s story: A corrupt America that oppresses women. It also paints a picture of Canada being a safe haven for the fleeing Americans. (This is especially true in the Hulu show.) I would love to know what your thoughts are about this subtext and whether or not you think it was intentional. Thank you!!

Yo I love this channel. So much entertainment and insight about so many cultures, This is exactly what I wanted to find when i found this channel.

The art style alone just spews diversity at a nauseating level.

In many years, this Canadian ad will be a time-capsule of advertising trends, I am willing to bet on it! Just like those hilarious EXTREME NINETIES commercials which look absolutely ridiculous these days. It's a by-the-book perfect "Appeal to youths" checklist that captures modern sensibilities perfectly 1) Pastel colors, minimalistic artstyle that is cartoonishly mild and friendly 2) Toting fakely nonchalant diversity - all the backgrounds are chock-full of every imaginable minority with the subtlety of a brick to the face. 3) Upbeat music that tries to both be catchy and coddlingly cute and inoffensive 4) Pride, feminism, anti-racism being given awkward and sudden spotlights to make ABSOLUTELY SURE the youths get that all the hip political trends are in check (Just like a misunderstanding authority figure in a 90s commercial to make SURE youths get that the product is anti-authority, thus cool) It's kinda fascinating to see something so... corporate and algorithmically fabricated.

Nobody would want to visit Canada in their right mind. It's a country for refugees, not for tourism. It must be boring as hell.

My highschool economic teacher only ever call Canada “Canada” once and that one time was him explaining why he only refers to Canada as “America lite.” He opened his lecture with. “Have y’all kids ever had a Budweiser? Then you know that bud lite is never as good as Budweiser…”

Cringy and forced. Makes this Canadian living abroad feel LESS homesick

Honestly it just came off as "Canada is very insecure about itself here is a list of our minor accomplishments please listen to us."

Amazing how much cringe they can pack into one video. In reality, Canada is a majority white country, and place outside major cities is basically 100% white or native. Not a bad thing, just how it is. It kinda reminds me of a corporation trying to rebrand itself.

Considering the residential school stuff being revealed this feels like damage control to an extent. Like, they know this has hurt their international image.

As a Canadian, the NICE video feels like a crude listing of every stereotype and a mixture of values that only represent a small part of the population.

It floors me how much Canadians cling to the "we invented basketball" thing, considering Naismith died a naturalized US citizen, formulated the game in Springfield, MA, and created it to meet needs particular to the Springfield YMCA.

Great video J.J. it was quite informative

In Australia, similar to what you described, people do the “traditional lands” thing by acknowledging the traditional owners of the land upon which we work/stand, or an indigenous elder will be invited to precede an event with a short “welcome to country” speech. Also, at the end of tv news and other programs you will see (usually at the end of the credits), a paragraph acknowledging the traditional owners of the land - usually the land where the tv studio is located etc. You can also go online to hire someone to come to your event to “perform” a Welcome to Country”🙂🐿

I remember living in Southern California when I saw a tourist advertisement for California and it featured all the California stereotypes. Surfing, Redwoods, Hollywood Blvd, Skateboarding, and I thought. "that was the lying-ist ad I'd ever seen".....then I realized I was wearing the exact same outfit as one of the edgy skateboarders in the ad and had visited/done all those things in the last month. My pride was only maintained because they didn't feature getting lost in the woods while on psychedelics.

“Come to Canada because we have a ton of people who are not from Canada...”

"We pass the puck, to be nice"🙍‍♂ Top tier canadian voice acting

The whole corporate-feel to the "Hooray, gay people, natives, and blacks!" seems so gross and robotic, like a "Hello humans, look at us not being awful!". I don't have a problem with gay people, natives, or black people, but using them as a way to market yourself is off-putting to me.

Propaganda: switches to French *J.J. McCullough is typing*

As a Latino immigrant growing up in Canada, I can unequivocally say that Canada's "mosaic" model has created a series of contiguous ethnic ghettos that barely communicate with each other outside of commerce. This has become a country that has progressively lost its identity to gender and identity politics, and social justice pandering. Canada clings to superficial differences and clichés to separate itself from Americans. If I can use one word to sum up modern Canada it is "inauthentic."

I'm an American who lived in Canada for four years - all the kitschy references to ketchup chips, poutine, and so on did make me sentimental and want to go back. :-) Living in Toronto I saw the mosaic concept in action, and I would say my general feeling is that there is more tolerance and acceptance of others, especially new comers (even Americans!)

Great to enjoy another Award winning video from our friend J.J.

Canada: “Muskoka chair” USA: yeah that’s a lawn chair...

As a Canadian... I find that video so disturbing. Like, "Don't Hug Me I'm Scared" disturbing. The way it keeps repeating and building up to something (possibly... sinister?) makes it very hard to sit through lol.

I’m so happy he put in that first part of the video in

Here in the south US, we have ketchup chips and beaver tails

I grew up in Alaska, and I understand that it is a unique place, however I cant watch TV shows or movies that take place in Alaska because the shows and movies try too hard to prove that the show takes places in Alaska. Alaska isnt that unique, it is just a colder version of America. For the most part I dont think Alaskans approve of most outsider's versions of Alaska propaganda. They tend to be very cheesy and blown out of proportion.

I'm not gonna lie, I'm American so maybe I'm hearing it differently, but the whole "acknowledging those whose land this was" is kinda salt in the wound, isn't it? It's like "Yeah, we know this was yours, but it's ours now, so nyah :P"

Land Acknowledgements honestly seem quite strange as an idea. Imagine if you invade a country or someone else's land, win the fight, etc... You do not necessarily give some half-baked attempt of saying "oh we are sorry / acknowledge you exist", but rather, the losing nation gets absorbed into the winning nation. This is how it has always been. Why would we acknowledge land as being someone else's if you have won the land? Doesn't that make the land yours?

Since you’re talking about stating the treaty and land you’re standing on before each ceremony, I’m going to try and recite mine from memory: We gather here today to honour all the many First Nations, Inuit and Métis peoples whose footsteps have marked these lands for centuries. (I forgot the rest)

"respecting those who have always been here" That's rich

"Respecting those who’ve always been here" I paused, took off my headphones and literally could hear the neighbor's radio covering about the hundreds of unmarked tombs and children remnants found on the grounds of Aboriginal boarding schools across Canada.

I was listening to this in the background (peeking at it here and there), and somehow, I missed that this was supposed to be a travel ad. This entire time, I was under the impression it was just an insider video on Canadian pride made by the Canadian government, for Canadians/propaganda. I thought, "that's odd of them to do, but I'm down with them celebrating their culture, ig; although I don't get it, seeing as how I am not Canadian." And you mean to tell me that this was 1) aimed at me, an American, and 2) A TRAVEL AD?!?!?!?!?!!

“NICE” is a really weird way of spelling “passive aggressive”

As a Canadian I can tell you this is not representative of Canada. We are honestly not this cringe.

Canadians: Respecting those who've always been here Indigenous people: Umm..

When the ad said we are the red, white. I expected them to say and blue after that, lol

I'm from Canada and I've lived here for almost my whole life, and even I couldn't recognize most of the women they shouted out. The only one I did recognize is Viola Desmond, and that is only because of how much the current government has been pushing the symbolization of her on the bizarre looking vertical ten-dollar bill. Note that this video does not mention any of the important Canadian Prime Ministers, like Sir John A MacDonald, William Lyon Mackenzie King, or any of our other founders. This video takes a stance that is obviously far more left wing than objectively non-political.

WOW. As an American, I have NEVER heard that Canada quietly teaches the "melting pot" theory.

Funny, I'd always heard them called Adirondack chairs. I wonder if that's just a regional thing or if there's a difference between the two

They may have “invented” basketballs but they can’t use them worth a damn!

I'm Canadian and I'm severely ashamed of our gov and country for the last several years