You told us to take notice of the word "UP" on the old filter but what if our new filter is a different brand and doesn't say "UP" on it? I think your new one may be counterfeit cause it didn't have any arrows.
It might say Toyota/Lexus on that filter but it's not... It's a fake... Counterfeit. See this video from an authorized Toyota mechanic. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-FVA4RYql9KU.html