In a futuristic take on his hit song Hang Up The Phone from his blockbuster album Leap of Faith, superstar Lipa Schmeltzer teams up with producer and director Danny Finkelman to tackle our generation's ever growing infatuation with gadgets head on, in a music video that is equal parts science fiction and practical advice for today's technologically obsessed society.
In an almost other worldly dream, Lipa becomes one of a group of newly delivered high tech robots that come to life after hours at the Boro Park branch of the The Buzz, an appliance and housewares superstore. The robots' fascination with electronics is evident as they test out gadgets, both large and small, and dance their way through the store.
Hang Up The Phone is an original Lipa composition and the sixth track on the newly released Leap of Faith album, with hard hitting lyrics in both English and Yiddish, written by Lipa.
At just over six minutes long, the video offers a light hearted look at what we become when we spend more time interacting with our electronics than with our families and the people around us.
A SparksNext Production, Finkelman and cinematographer Mauricio Arenas breathe life into Hang Up The Phone, creating a presentation that will inspire viewers to strike the necessary balance, enabling them to take advantage of today's technology in a responsible manner.
Produced by
Danny Finkelman
Directed by
Danny Finkelman
and Mauricio Arenas
Director of photography
Mauricio Arenas
Edited by
Michael Puro
Sean Sinderbrand
Choreography
Zvika Bornstein
Music production
Nir Graf and Baba Z. Buerger
Studio
Naftali Moshe Schnitzler
Special effects:
Filmdust studio -
Avrohom N. Kohn,
Tzvi Waldman
Simcha Squad Dancers:
Menachem Stein
Avi Warman
Nathan Bell
Mayer Singer
Isaac Mizrachi
Zevy Goldenberg
Alex Weissman
Child actors / dancers:
Dovid Moskovits
Yechiel Jacobs
Chezky Moskovits
Simon Luethi - AD
Lukas Bruchnik - Camera Operator
Tzvi Waldman - PA
Edimy Michel - PA
Eric Bejarano - Assistant Camera
Yosuke Hosoi - Gaffer
Gautam Kadian - Gaffer
Tony Voisin Set Photographer
Kelley Coleman - Make Up Artist
Shaun Gibson - Makeup Assistant:
Nicholas Behncke - Boom Operator
Alejandra Oyarce - Art Direction
Sandy Eller - Press release
Shea Kiss - Extra
Last scene was shot at Spoons
Thanks to the Buzz Superstor for it's location
Check out the latest projects on www.sparksnext.com
9 июн 2012
