So you think there were things that you couldn’t get out of headphones until Beats came along? I didn’t think the first monster beats headphones were very good. And even by 2009 standards, I would never consider the Beats headphones to be “premium” in any way. But I like the sound of the Solo 3, and I like the foldability and portability, so I’m looking forward to trying a 4.
I think what he meant was the Beats brand introduces people to the audiophile hobby. I am one of the influenced. Back in 2013, I thought to myself, these Beats look so cool and started to search for reviews of the Beats headphones, and ended up with myself a pair of Shure SE215 and the journey continues until today. So, thank you Beats, although I will never purchase one.