Why are China's elites going for "quiet luxury"?

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China's elites are rewriting the luxury playbook with "quiet luxury", or stealth wealth. CNA's East Asia Tonight host Otelli Edwards finds out what this means and whether this trend is here to stay.
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Опубликовано:

1 июл 2024

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Комментарии : 130

@acethis 2 дня назад

The way you deliver your narration in both English and Mandarin with ease deserves 2 thumbs up 👍 👍

@delvingoh9749 День назад

can only say ur standard very low

@Scambuster491 День назад

It’s easy in Singapore.

@csy897 День назад

Agreed, very well written and delivered

@hermesliteratus882 5 часов назад

Fair enough, she communicates effectively, though she speaks both languages with a heavy accent.

@Scambuster491 4 часа назад

@@hermesliteratus882 what accent? Lol.

@jonwick7635 День назад

brand is for people to look rich

@krollpeter День назад

nobody can buy class

@theinazmie2472 9 часов назад

@@krollpeterIndeed...

@happymelon7129 2 дня назад

Soon Chinese parents will look at their children at dinner time and say ： "If you don't study hard, you will only be able to drive a Mercedes-Benz and a BMW in the future."

@chrismanchin 2 дня назад

😁

@PlanetXenornoph День назад

😂😂 Awesome

@uyu4271 День назад

BMW and Mercedes aint luxury brands in China anymore. Every Chinese knows those German cars are so tech outdated than any Chinese EV. Buying Mercedes and Benz is kind for stupid people with too much money that they dont know what to do with it. Rich people dont drive, thats why Huawei Aito M9 is specially designed for those people who sit back with a movie on big screen

@bennytn5518 День назад

In fact, minimally desirable women in Shanghai have been known to skip BMW drivers for being poor. Porsche is the passing grade. If you don't own a Porsche or Bentley/Aston/Ferrari/Lambo/Rolls, you aren't even qualified for a date with these women who are above 6.

@lindaliang3825 17 часов назад

I have a secret to tell you, a BMW and a Honda feel very much the same when you're driving it.

@mrartdeco День назад

Because everyone is tired to see word BALENCIAGA and BAPE on everyones clothes

@tangina5172 2 дня назад

Not a fan .. this luxury is not a statement.. it’s crass .. individual style .. quiet elegance .. pleasant personality.. this is luxury

@NeidlichesSchwert День назад

It speaks to a kind of emptiness they're feeling inside. Unlettered, unpracticed, unfulfilled.

@ghexaier 4 часа назад

the masses would never understand that

@JojoJoget День назад

Have they ever tried no luxury if they are gonna pretend to be humble?

@bennytn5518 День назад

That's what I do.

@JYYP-jz7qq 21 час назад

Hahaha that’s not how it works. They still want to show off their worth. The vibe kinda like hey I’m rich but I don’t wanna show that I’m rich. But I am. But I am not actively trying to show it off. But. I am lmao

@marimo66666 12 часов назад

they loud we complain, quiet also complain. can you stop kpkb?

@sew_gal7340 Час назад

The luxury is more than just the name , it also means higher quality materials(and more fabric)...cashmere is gonna feel much nicer than unprocessed wool that scratches your skin. The future is gonna be opposite of skimpy clothing because fabric will be very expensive so the more fabric on your body: the richer you are.

@jameslee2935 День назад

How am I supposed to spot Chinese tourists without them wearing Balenciaga t-shirts and sporting Chanel handbags?

@sqinnn 5 часов назад

You can simply hear them miles away

@ghexaier 3 часа назад

they may look wealthy outside, but the inside won't be wealthy

@sew_gal7340 Час назад

You just watch for them spitting

@liamporter1137 2 дня назад

At least she knows Chinese. Some improvements.

@pinkpotatoes9849 День назад

Not the China Chinese in Australia!! Wears 'Chanel' and heels to the supermarket and shopping malls!

@hermesliteratus882 5 часов назад

It's dreadful.

@airypotty 2 дня назад

There used to be a time when if you wore a tee shirt provided by a brand for free, you would be considered a walking billboard. Worst is when you pay so much to be their advertisers. Glad people are slowly waking up to their senses.😊

@donswee914 День назад

Maybe now they prefer quiet washing machine than loud noisy washing machine.

@AnUrbanGypsy 12 часов назад

Rinse and repeat function needed.

@miguelsun5253 2 дня назад

Which probably explains why the top 1% is now giving up "quiet luxury" for "no luxury at all"

@kelvin.008 День назад

Not forgetting money laundering 😊

@annle9671 День назад

China with the population of 1.5 billion has 969 billionaires is not more than US which only have 350 million people yet 691 billionaires. If you switch over to percentage.

@user-ni2os1bq7v 11 часов назад

now compare China"s middle class 707 million to the US

@griffinina 4 часа назад

To people in the comment who said the anchor has good Mandarin pronunciation: guys, this is Channel News Asia, a Singaporean news channel, so of course many people there have no problem with pronouncing Chinese words.

@GarryChoo День назад

Quiet luxury: Amazon Essentials= more money in your account.

@Danderman888 День назад

Hahahaha... It's not just the Chinese who are trending that way. It should be made a norm rather than a trend. Loud luxury is more than ugly. It is downright socially disruptive.

@phoenix5054 День назад

Imagine paying 20x for boring pieces you can buy literally everywhere else.

@maynotbe 56 минут назад

because the government told them to tone down the flaunting on the media, for general public's morale

@tonywei423 5 часов назад

Yes, I felt that when I was in China recent times, people more look for the quality of textile, comfort and tech of cloth, something as simple as no edge underwear ( the edge and label all gone because the extra skin rub discomfort from them)

@lmc333 День назад

So they finally realized flashy loud luxury is stupid...

@tridentmaple 14 часов назад

Talking nothing about quiet luxury at all!

@jw999 17 часов назад

People in China are getting smart about luxury. Singaporeans... Not quite...

@ditsygirl5409 17 часов назад

You didn’t read news? Chinese government has recently banned accounts due to their ostentatious show of luxury wealth. It’s a sign that showing wealth is a no no now. 😂

@fromtheoutside37 День назад

"quiet luxury" ? shouldn't you and I be ignorant of this trend ?

@ariesalcaide7768 6 часов назад

As of 2024, China has 814 billionaires and the US is following closely with 800 billionaires.

@thee_others 11 часов назад

The talk about quiet luxury and art/luxury collectibles are totally 2 different concepts. I do not mix these 2 together. The motivation to obtain these are not the same. If I spend money on quiet luxury items, I treat it as sunk cost.

@tarawibowo 10 часов назад

Yes, it is the one and only "True luxury style"

@eferlinindonesia1910 12 часов назад

Well the answer to the question in this video title is that the Chinese government fined those people who flaunt their wealth

@idrisow9791 День назад

Current China drought and flood, foreign business exits, PMS below 50 not ever mentioned.

@directxxxx71 День назад

PMS??????😂😂😂

@BeelP. 11 часов назад

China is doing fine, thank you. The official PMI covers a lot of 4th rung areas and semi rural industries as well, and these have been in decline since forever as people migrated to the coastal and larger interior cities. The Caixin index's strength is a reflection of that. China's GDP is almost certainly growing faster than the country you are from, still.

@dianamsw245 14 часов назад

It’s call being modest and reshaping the culture of money.

@devildevil2271 2 дня назад

It's another word for 5 Cs

@JRKZT 14 часов назад

China late to the QL party

@johntoh6552 День назад

Yay! She said Gen "Zed" instead of Gen "Zee", at about 1:22.👍👏😀

@kennethguinto4862 8 часов назад

and they paid for this... ironic.

@Rapture77 6 часов назад

Avoiding logo overload and brand fatigue? Or just avoiding political scrutiny by the 'common prosperity' police ?

@stellacheng6023 41 минуту назад

Finally, comfortable with their $.

@hlwonka8783 8 часов назад

Personally , if you are well off thro own effort; no reason to portrait / show off your wealth. LV is for those who dont have but need to show off.

@jcc1889 9 часов назад

Reminds me of the laundering of 1mdb money on those auctions

@V1C70R7ZE День назад

for those tycoons no place to spent then spend at luxury item, they treat $10000 as $10 for own self, but treat for others $10 like $10000.. lol

@bensky888 13 часов назад

china should impose 100% tariff to these luxury brand from EU and US in retaliation to them.

@alphaTrader.oo1 День назад

Mentality still new money if you talk about US China

@stephenwonghongweng4298 День назад

The US is steadily moving towards Hugo Boss for style if you get what I mean.

@arcencielc2065 2 дня назад

Oh, Otelli can speak Mandarin? She says those 3 Chinese terms in proper pronunciation.

@ymhktravel 11 часов назад

She actually came from a SAP school.

@MasterLeong888 День назад

green dragon lets go

@pikaqgg2129 День назад

People who can't afford their mortgage thumbs up

@wymanspace4173 15 часов назад

Sounds disgusting.

@bruceyung70 День назад

Billionaire 🎉wow😂

@tangt4860 4 часа назад

Corrupt monies must of course be kept out of tge radar.

@animatrix7218 9 часов назад

glad that these billionaire are following my trend

@Branch7ShuZhi День назад

Luxury items as investment 🤣?! More than just recession prove! It allows money to and fro ......

@Autonomous19 День назад

You are definitely wrong. Fake news. There are many mainlanders here in Singapore. There average income per capital is less than 1k. Don't send fake news.

@madmax8318 11 часов назад

Money laundering.

@SIR_RR День назад

The gap between rich and poor in china are the largest gap on any Asian countries, the romanticism of this situation is just disgusting.

@nextlastChang 2 дня назад

How can high ranking CCP 🇨🇳 members have *houses and children* studying in democratic countries? - their salaries are low, where do they get the money from?