Lucozade Original Review Thirsty Thursdays
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Information from...
en.wikipedia.org/wiki/Lucozade
Lucozade is an umbrella name for a series of energy and sports drinks. Originating in 1927 as the culmination of Newcastle chemist William Owen's efforts to create a source of energy for those who were sick with common illnesses, "Glucozade" was renamed Lucozade in 1929. The product was acquired by Beecham's in 1938, and the Lucozade name has since moved to several other companies in successive mergers and acquisitions. On 9 September 2013, both Lucozade and Ribena were acquired from GlaxoSmithKline by the Japanese conglomerate Suntory for £1.35 billion.
Lucozade (alongside Ribena) is produced at the Royal Forest Factory in Coleford, Gloucestershire, in the Forest of Dean, England.
History
"Glucozade" was first manufactured in 1927 by William Owen, a chemist based at Barras Bridge, Newcastle. Owen experimented for several years to provide a source of energy for those who were sick with common illnesses, like the common cold or influenza. It became available throughout Britain for use in hospitals under the name Glucozade. This was changed to Lucozade in 1929, and Beecham's acquired the product in 1938. By the early 1950s, Lucozade was the source of half of the company's profits.
In 1953, a factory for the production of Lucozade products was opened in Brentford, England, which, until 2004, had an iconic sign seen on the side of the M4 motorway (now in Gunnersbury Park Museum). Local people were reportedly upset when the sign was removed. A new and identical sign replaced the old sign in 2010.
Lucozade has a research arm known as "The Lucozade Sports Science Academy", which carries out nutritional research. It works in partnership with leading universities, coaches, nutritionists, and sports professionals.
Lucozade originally was available in only one variety, which was effervescent with a distinctive sweet citric flavour. It was sold in a glass bottle with a yellow Cellophane wrap until 1984 when Lucozade was rebranded as an energy drink to shift the brand's associations away from illness. The slogan "Lucozade aids recovery" was replaced by "Lucozade replaces lost energy". The glass bottle was replaced by a plastic (polyethylene terephthalate, PET) one. After the rebranding, between 1984 and 1989 UK sales tripled to almost £75 million.
In 2013, Lucozade along with Ribena was put up for sale by its then owner, GlaxoSmithKline following several mergers. Sir Andrew Witty (Chief Executive of GlaxoSmithKline) said that "there has been a lot of interest for the two brands".
30 дек 2015
