Luxury Watches That are Worth the Price: Rolex, Cartier, Omega 

Thanks for reminding people that 1000€/$/£ is a lot of money! Most guys acting like 10k aint nothing and everyone could easy afford a Rolex.

Luxury is a relative thing. The whole time I was in the military I only wore g-shocks and quartz field watches. Back then I thought spending $1000 for a watch was insane. Man, how things change.

Not showing Longines is a shame...

It's a topic that garners a lot of interest, especially among enthusiasts. But considering their hefty price tags, it's essential to weigh the value proposition and explore investment strategies tailored to such assets.

To be honest any omega or iwc or other watches from early 2000s or 2010s you can get great examples for half the cost of modern equivalent. That's my tip

For some reason i always subconciously associate Christofer Ward with fashion brands like Tommy Hilfiger, Armani, Michael Kors etc I know they are literally night and day but the name always gives me the fashion vibe xd

Grand Seiko should definitely be on this list, and possibly Longines.

The only thing about the Cartier Santos is that they lock you into their “Quick Change” system and prevent 3rd parties from making straps for it…it may not be a big deal to some, but it allows for options and affordability to consumers rather than having to go through Cartier specifically for alternative straps

my gold santos has been on my wrist since 2019, really has been the best watch purchase ever

Love you videos Britt! I’m glad you mention Breitling! Love them ❤

The classic Oyster Perpetual is the best value Rolex in my opinion. Blue sunburst dial is absolutely gorgeous. It is the entry level but it’s definitely the best value and flies under the radar nicely.

Glad to see Breitling in the mix! The Premier is gorgeous! But then I’m torn amongst Breitling models, the Premier, the Top Time Thunderbird, and the discontinued Transocean Chronograph. But all in all, a great list of watches here!

You have gotten a lot better over a short time period. You are providing needed information for darn sure.....and we like it...good stuff....thank you. Keep it up.....bravo.

Another great vid from gringa!

On the verge of buying my partner a new watch (reason I subscribed several weeks ago) and seeing the Santos confirms my purchasing decision!! It just jumps off the screen as being the most beautiful!

Omega, Tudor, breitling are my favorite brands. No particular order. I have 2 omegas.

Spot on with Oris in general, and with the Aquis in particular.

What enthusiasts and industry people calling watches that cost half a grand or more “affordable”-or worse “cheap”- it comes off as out of touch every time. I don’t skirt by on existence but a nearly $500 watch purchase i made recently was one that i really felt. And it’s frustrating when some people reply with “uh well you can get a car for $500” and it’s not like on the same scale at all. However, i would be okay with phrasing such prices as “attainable”.

Interesting view on the Cartier Santos. It was my first luxury watch which I offered to myself at 18 for my Baccalaureate graduation in 1985. I love it even though the bracelet wore out and Cartier had to replace it. I also have a few Swatches, Hamilton, Seiko, IWC, one Omega and my JLC Memovox Tribute to Polaris 1968 which I got at release in 2008. It now appears to be fantastic value for money as it has a mechanical alarm which I love and most people don’t know what it is. 😉👍🏽

I think the Longines Zulu GMT (especially at 39) is amazing value. More than a millimetre thinner than the Tudor GMT, and for less money. And it looks amazing!

Glad to see the Planet Ocean mentioned. The current generation PO is such a step above the SMP 300 in every way for the small premium. There is such a refined, luxurious, modern yet classic element to the Planet Ocean wearing experience.

Bel Canto’s time part is way to tiny plus chunky. Increase the watch part 2 mm at most and give finer hands and markers. I use my watches to tell me the TIME.

I know you can't include them all but you might add Longines and JLC.

Thanks for the episode, Brit

Fantastic video thanks. You probably forgot FC high end watches with complications at very competitive prices

My cat is in heat and constantly presenting to me. That Chopard dial looks awfully familiar.

Love the ifl stuff bought the spacesurfer on brits recommendation also love the new oris but this video opened me up to getting a Cartier such a classic classy watch 😊

Where is Grand Seiko

Got my Bel Canto Nero delivered last week and I love it. Due to delays, I was giving Omega 300 Diver a serious thought at one point, but I am glad I waited. Also, when I went to Omega boutique the representative at the store who also owned both an Omega and a CW told me how CW is such a good watch for the price.

The “this watch that watch” channel had a video on bang per buck at the different price points. At the higher levels, it starts being subjective, or put differently, you’re no longer just buying a watch you’re buying an image, price retention, personal preferences, etc..

I LOVE my Oris Aquis that I received for my 35th birthday! The red rotor, finishing, value and reliability are unbeatable.

Great video thanks. You crack me up sometimes...I hope Breitling reaches out lol. That Chronomat GMT looks very tempting

Hi britt, love your videos. I brought a Omega planet ocean, with orange assents and the black and orange strap, about six months ago. Wear it every day, love it. It's a perfect time machine on my wrist. Gains about 3 secs a month. Makes me smile every time i look at it. Pull the trigger you won't regret it. John

I remember I talked about SuperOcean is too big for me once, but if I have to choose any Breitling, my pick would not be SuperOcean, nor Navitimer But it's actually Avenger, even it's not much different in size between SuperOcean, or else it would be any 24-hour from Breitling, I just love 24 hour watch and especially how Breitling do it.

Planet Ocean? Just get it! I have the 43.5 version and love it and suits me perfectly(although my wrist is a little over 7 1/4). It was the first Omega I ever bought too.

Britney this is a problem everyday. Two weeks ago me and the mrs were in Tesco huddersfield and we had been to dinner we both were wearing Breitlings. When we got in the car we were followed by 4 men in another car they followed us 4 miles to the cinema to collect our daughter then tried to follow us home. i noticed them and then kept taking left turns. They then stopped following. 20 minutes they followed us. You have to be careful so many people are watching you and you dont realise. Sorry you had this yourself. Keep safe.

Shout out for the Rolex Datejust Fluted on Jubilee. Every watch nut case needs to own this iconic piece at some stage. It’s an acquired taste but quite the eyeful without having the bling turned up to eleven. And for me the wearing balance on wrist can’t be beat. Everything just so, wears like silk on the wrist. Just me I know but it’s the one that gets all my wrist time. In cool mint green. A true Rolex green if ever there was one. Just the gift that keeps giving.

Omega aqua terra and 13:48 Oris pointer date are my picks

Just got the Mido multifort tv big date, I love it! Underrated imo

Your editing is on another level Keep it up

love seeing the DJ take it for rolex! I have the DJ36 with fluted bezel, jubilee bracelet, and that blue fluted-motif dial which for me is the most badass DJ dial in the line up!

Fell in love with the Summer Blue PO when I first saw it in the metal a couple of months ago and now it’s sitting on my wrist as I type. Absolutely beautiful watch which has barely been off my wrist since I bought it. By the way only the 43mm PO has the 8900 movement, the 39.5mm has the 8800 😀. Still a fabulous movement currently running at about +1 second a week.

If the Speedmaster is not worth it's price tag, then neither is the Navitimer, El Primero, IWC Pilot's Chronograph, or Monaco which are all either higher or very similar price points. And let's not even mention the Daytona when it comes to price...

Much love here also for the Planet Ocean, an outstanding spec for the money

I think any video on value-for-money mechanical watches needs a shoutout to Nomos, especially their mid range models with the DUW 3001 calibre.

I bought a nice one recently, Iron Annie Bauhaus 5050-5 with either eta 2824-2 or Sellita SW200, £400+ new, but I got a slightly used one for £200.

Hi Britt! I just recently started watching your channel, and I definitely enjoy your take on watch collecting. I think this video is a really good concept in a world with so many choices. Yes, value is highly subjective, but I'm glad you looked at watches at a wide price range. Of course there are many more options available, especially when you expand the country of origen to Germany and Japan. I would add that Nomos watches, across their entire product line, are definitely worth the price. From Japan, many will say (and I would agree) much of the Seiko mechanical watch lines are also well worth the price, especially when you consider their reliability. As an Omega enthusiast, I agree the Planet Ocean line is well worth the money. The prices of the Diver 300M (my favorite Omega line) has increased in price so much in the past four years to now over $5K USD has put it into an area that I might consider to be way overpriced. IMHO, retail for the Diver 300M should be in the $4K-4.5K USD range. I would definitely pay the extra $$ to go to the Planet Ocean in this current market. Great content! Keep it going!

Great video Britt. Chopard is not getting enough spotlight. Had my hands on the Alpine Eagle 41 and was blown away by the quality and wearability of the model. Easy is one of my favorite integrated bracelet watches.

Jeah I'm gonna say it: The alpine eagle dial looks like a asshole. Once you see it, it can never be unseen!

Wife has the super Chronomat 38 in Blue with rubber strap. She isn’t a watch “collector “ but she really loves this watch. At double the price of the Chronomat 36 though 😮

Got a Bel Canto and it’s a treat.

Good video.💯👍

The Oris IFL is a fun piece!

Great video. Two words Grand Seiko.... case finishing that is as good or better than Rolex, movements that are probably amongst the best there are, innovation, and then there are the dials. The dials.... I mean what more do you need to say.

yes please will be great to review breitling chronomat 36, it seems no one talking about it but seems something especial

Baume et Mercier Riviera with their 4hz baumatic movement with 5 days power reserve, great build quality and rich history can't be ignored.

A video about value that doesn’t mention Grand Seiko or Longines is honestly insane.

Breitling is one I’m so keen on. B09 in pistachio is gorgeous. As is the Chronomat 39 mint dial. As is the Carrera Glass box in the rich midnight blue 💚💙

Omega Planet Ocean ❤❤

Great list. I know some people interpret value for money as the resale value but for me that’s not it - it’s about having a watch that’s better than it cost. A couple of years ago I wanted a Longines Zulu Time but it was too big for me (they hadn’t yet released the 39mm version) so I got a Breitling Chronomat GMT. Didn’t click with it so took it back 2 days later and bought a 39.5mm Planet Ocean instead. So I’m tracking your list pretty closely although I’d say the basic OP or Explorer 1 are better vfm Rolexes than the DJ.

When I got my current version speedy it was about half a year after it's launch, and I got a $500 discout from my dealer, bought the display back version with about $6500, what seems crazy with how they are pricing it now.

Tudor is my favorite and I really want to get my hands on the 925.

Everyone loves the Santos for a reason. Pure class and amazing value at any price 🤪🤩

Im waiting on a Rolex DJ 36 with white roman dial on a jubilee and fluted. I know its not the "best" dial but i think its absolutely class! BUT lets see if I actually get one...

Just picked up an Alpine Eagle Cadence LE. I previously thought Rolex had great finishing...the AE is just on another level, especially the cadence model with the best finished titanium case/bracelet I've ever seen. Combine that with the ludicrous and super special 8Hz movement, and it's got me wondering if I could just sell everything else and make this my exit piece

Hi Britt great video as always. I think your choices are spot on. I love Chopard, they make amazing watches. I have an LUC. I think their problem is that if you go to an A.D. that stocks them they usually only have the Mille Miglia or the happy diamond ranges. Good watches, but it under sells them. The Datejust is Rolex as you say. So historic & the choices of size & dials are excellent. As for another choice the Tudor 1926 or the Clair du Rose are excellent value. I would also mention the Omega Railmaster as well. I have heard rumours that they will be updating it this year. So you might be able to pick this up a bit cheaper in that case, as the old model is sold off. Another brand I want to get is Chronoswiss. Not the cheapest I know, but amazing watches & a bit different with the jump hour & regulator features.

Awesome video.

Me watching this with my first “luxury” watch, Tissot PRX 😅

I would add Grand Seiko to that list. The level of finishing is among the best out there at very reasonable price

Great video - script, présentation, editing, b-roll, it's all top notch. And I don't get the hate in the comments about a sponsorship - you've got to earn a living. Personally I'd never contemplate buying any of these as I feel I'm just paying for brand prestige and marketing. Vintage and especially neo-vintage all the way for me. Plus Tissot, Citizen or Seiko for anything modern and beaterish that needs to be waterproof.

The best value for money Rolex at MSRP is the GMT. The Datejust with the fluted bezel and Jubilee bracelet is way too expensive and can only be used as a dress watch. The GMT costs the same and can be used as a dress/ sports watch and can track many time zones.

I see a lot of the same brands (not complaining, just an observation) when it comes to the topic of “A lot of watch for the money” but I rarely see Sinn or Doxa make this list. Curious as to why, in your opinion. Anyways, great content and I enjoy watching.

Perhaps it’s time to touch amazing American micro brands such as Detroit Watch Co and RGM. Absolutely amazing craftsmanship!!!

Longines Zulu Time GMT, especially at 39mm, especially in green. Can be had for around $2500 new.

Your videos are really essential to my understanding of horology. You are speaking on many levels at the same. It's a gift. Thanks!

Glashütte Original and NOMOS also come to mind!

I am fortunate to have a Rolex Sub Date and Batgirl. I am considering a Cartier Tank Must Large to add to my collection. I also have G-Shock and an Omega Seamaster Quartz (Brosnan Bond). I need to go into a Cartier store to try a Tank Must Large on.

What do you think of IWC Portofino? Been trying to find a nice woman's watch which is not iced out but feminine, not huge, not flashy but still from a respectable brand and attractive looking, not boring. It is not easy to find something like this!

Love Oris..... The Aquis is a classic diver, not like any watch on the market which is very difficult to do with so many designs out..... 😊

I think watches with big “bang for buck “ are bought by people who have too many watches. I think any $30k watch is a great value IF it’s a forever regularly worn watch 😎. I’m trying to reduce my collection 😆.

Whenever I see that Alpine Eagle I wonder where the cat is....😂 You could tuck a tea towel in that.

Has anyone found the date function mentioned in the email that CW just sent out about their new C63 Valour?

JLC ultra thin with moon in steel, VC Patrimony or Traditionnelle. $$$ but big discount used.

Great list….but you missed one...Zenith El Primero Chronomaster 😊

You are missing a trick on Chopard. For the SAME price as the Steel with Salmon 1860 you can still pick up a solid rose gold with silver dial and date 1860 limited edition if you talk to the Bond St boutique ............ So beautiful.

Chopard FTW The Alpine Eagle XPS is a dream watch to me, taking the already sophisticated AE to another level of elegance and craftmanship

None of them are really worth the price in any tangible sense, but if people will pay the price, they're worth it!

There is a lot of luxury “value” in Montblanc. Maybe these are best on the used market but their offerings are very unique with the Geosphere and Nicolas Rieussec. Since they own Minerva they have a movement maker that is one of the best ever.

Thoughts on the Chopard Happy Sport?! Such a whimsical design!!

I love my C63 Sealander GMT. Almost £1000 but still a lot cheaper than others for what it offers.

No Longines, probably best bang for a buck watch in the industry, with crazy history, and one of the biggest variety in the lineup it’s crazy.

Best statement - $1k is a lot of money! Britt just keeps it real, and the same way I make buying decisions. I have that mental list of $1k, $5k, $10k - with $10k and over being "what on earth are you thinking?!" In that direction, I surrendered and recently bought a Cartier Santos. I thought I was crazy, it's just a jewelry store watch, but now that I own it, I'm amazed how it feels borderline grail watch - as Britt said, it is crazy how it blends that dress/casual mix. Oh, and that ILF painted Oris - wow! As always, love not only the honest reviews from Britt, but this is a fun find. On their website now... and what a cool customization.

Here is a sweeeeeeping statement: everything priced more than 8k is at least 30-40% overpriced IMHO. But, ah, who am I and what do I know...

Please review any Breitling models!!!

Chopard looks like it's tring to be a Royal Oak

With you on the PO! Just bought one last week after I thought I’d become an SMP guy.

Wow this chopard from 10:57 is a stunner. What is this ref. number?

It's insanity the price of watches these days and the scary thing is normal people are paying that much. I recently upgraded all my gas and electrical testing equipment for work which everyone thinks is pricey. This is top of the line, specialist, low production German, British and USA made skookum. It cost less than half the price of a Submariner.

Thoughts on Parmigiani Fleuriers recent pieces?

Owning the Santos myself here is a short input on that: One of the prettiest watches I have ever adorned upon. The bracelet feels amazing (except for rarely pulling some hair) and the watch overall is really lightweight, discrete and you forget about its wrist presence in a positive way. The ability to quickly swaps metal for leather is really well thought out but not really something I do tbh. And the only real downside/critique: The power reserve is underwhelming, really bad even for such a slim timepiece.