Macro Videography: Shooting A Product Commercial at Home 

In this week's macro tutorial, I show how I use close-up focusing and lighting techniques in video to shoot a product commercial for a beer. I show how I created a shot list to get my composition and lighting figured out, along with how I used focus pulling, motion sliders and other techniques to create a professional-looking advert.
I also show how I used the Laowa probe lens to get a swirling pouring shot from within a beer glass, using high frame rates in video to achieve a cinematic slow motion look.
Finally I show some quick behind the scenes of how I edited the final video in Davinci Resolve, including how I used color grading to enhance my raw footage and how I used speed ups, zooms and a punchy soundtrack to bring everything together.
I'm really pleased with my finished video and while it's far from a true commercial standard, I think it's a good example of what you can achieve at home by yourself.
I don't normally discuss video production on my channel, but I hope that my regular macro viewers find some benefit in some of my lighting and composition tips, and maybe take some inspiration for trying out macro video too.
I shot all my product footage on the BlackMagic Pocket Cinema Camera 6K Pro, shooting in BRaw, using Laowa Probe lens and Canon 100mm EF macro. I shot my footage directly to a Crucial X8 2tb portable SSD drive.
I lit my shots using the SmallRig RC 450B LED light, with a Zhiyun Parabolic softbox and grid.
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