Make More Money With These CTAs (Call-to-Action Masterclass) 

Want more Conversion Rate Optimization tips? Check out my definitive guide to content that converts: diggitymarketing.com/content-for-seo-and-conversion/

Matt has leaned art of Foreshadowing, his polls tell very much about his upcoming topics

Ive been receiving your emails for years now. I have read a few articles here and there but I loved that you have now created youtube videos instead. Keep it up!

Great content as always, full of hidden gems. Thanks for sharing!✌️

As alwyas great content matt!

Yes! Color of wheel

So damn helpful and real.

the like button lit up and at the call to action. wow

Thanks for your content! Very helpful

Underrated video. Quite informative.

Great vid mate. Clear direct info backed up by testing 😁😎

Great help

Awesome

If you’re website looks like a bag of skittles has been dumped on it. 😂 Class 👍

Great video, thanks!

this was a hella nice video! thanks

Hey Matt does this include using the opposite color wheel on internal and external links? For example is our site is red we would want green links along with green CTA buttons? Another incredible video!

Thanks for this Matt! Appreciate all your content. BTW, on your site, your CTA buttons for your exit intent popups are in green (not red). Just FYI! Maybe you could split test that?

What about the psychological effect of color? Red is a signal color, but it also signals "Stop! Danger! Be careful!" For many conversion optimizers, red as a CTA color is a nogo - for me, too. Is statistically provable - so ALWAYS use an A/B test when making such serious decisions.

Not me picking teal and orange as my branding colors. Now I don’t know what color to make my buttons 😭

Awesome content Matt! Question: Would you recommend putting pros and cons list before the review or at the end of that product's review?

Would you consider doing a video on 'query deserves freshness' as a ranking factor? I'm seeing it as being highly significant based on my keyword rankings in my site portfolio, in a wide variety of niches. I've developed very rudimentary strategies around keeping all my top pages updated as often as possible, but the topic is usually only mentioned in passing. Would love to see a video dedicated to this topic. And maybe there really isn't a lot to actually be said on the topic, but I guarantee you there are loads of beginner SEOs that are not taking this into account and are bleeding keywords daily because they're overlooking this ranking factor. Anyhoo, thanks for all you do Matt!

You mentioned that you should not tell them where they can get the product in the button text. What would you suggest if your product boxes have 2 buttons pointing to different vendors for the same product. For example, you want to send people to either Amazon or Another store.

Hey Matt. Do you find that pure text CTAs can work as well as buttons?

🎯 Key Takeaways for quick navigation: 00:00 *The effectiveness of the call to action (CTA) determines digital marketing success.* 00:59 *Doubling the conversion rate from 1% to 2% can double digital marketing performance.* 01:58 *Common CTA mistakes include low perceived value, high perceived risk, burial on the site, and disconnection from the sales process.* 05:22 *Increasing perceived value of the offer improves conversion rates.* 06:22 *Addressing unknowns reduces perceived risk, boosting conversions.* 08:18 *Prominently placing CTAs on the site and integrating them with the sales process yields better results.* 12:36 *Crafting the perfect CTA offer involves increasing perceived value, reducing perceived risk, making CTAs prominent, and integrating them with the sales process.* 13:04 *Understanding the buyer persona is crucial for designing effective CTAs that resonate with customers and motivate them to act.* Made with HARPA AI

Orange is not a good color? According to Neil Patel it is the absolute best CTA color.

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red & green colors, perfect.. unless they're color blind lol

0:41 - I'm going to take 1 second to Dislike premature CTA / Rating a video before seeing it... and subsequently being unable to take anything said here seriously... On a website would you shove a popup in a users face in the 1st 20 seconds to rate/like the site... I think you would....

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1:48 "Avoid hot reds" But didn't you just show us your website, with hot red buttons? lol

You are use complementary colors in your projects but never ever combine red and green.....man it's a bad practice....it hurts my eyes