Mamaearth Founders REVEAL How They Built Multiple Brands & A Personal Care Empire | TBWS 

In this episode of the BarberShop, Shantanu Deshpande engages in a candid conversation with Varun and Ghazal Alagh, the visionary co-founders of Mamaearth. Prepare to be inspired as they unravel the fascinating narrative behind the inception of their personal care brand, sharing the original insights that propelled Mamaearth to meteoric heights. Varun and Ghazal delve into the intricate details of their multi-year odyssey, marked by relentless perseverance and unwavering determination. From humble beginnings to a staggering valuation of 10,000 crores, their story is a testament to the power of passion and innovation in the world of entrepreneurship. They offer invaluable insights gleaned from their own experiences. Discover the strategies, challenges, and triumphs that have shaped Mamaearth into a household name, resonating with consumers across the country.
Navigate your way through the conversation!
0:00:00 - 0:01:11 Sneak Peek : Coming up!
0:01:12 - 0:05:35 Introducing our guests : Varun Alagh(CEO & Co-founder, Mamaearth)& Ghazal Alagh(CIO & Co-founder, Mamaearth)
0:05:36 - 0:29:13 Early days of building Mamaearth : 0 to 1 Journey, Brand Building, Product Formation & Marketing Strategies
0:29:14 - 0:33:59 Varun & Ghazal’s journey of Parenting
0:34:00 - 0:47:54 “Entrepreneurs are like ELITE ATHLETES” : Importance of Frugality, Acquisitions
0:47:55 - 0:56:00 Product Business V/S Service Business V/S Content Business
0:56:01 - 1:16:32 How COVID affected Mamaearth?
1:16:31 - 1:18:45 “The Ladies Washroom” strategy
1:18:46 - 1:47:37 Mamaearth’s strategy for disrupting the offline market! : Identifying consumer behaviours & creating multiple categories
1:47:38 - 2:02:55 Varun & Ghazal on discovering insights and creating “Hero Products” - Ubtan Facewash & Onion Oil
2:02:56 - 2:17:08 “Young kids are Influencers in today’s age!” & Mamaearth’s Plantation Program
2:17:09 - 2:19:33 Razors’ for Men v/s Women
2:19:34 - 2:42:45 Varun & Ghazal’s relationship as Co-founders and their Social Media presence
2:42:46 - 2:56:00 Varun & Ghazal’s advice for budding entrepreneurs
2:56:01 - 2:58:00 Thanking our guests!
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