Manchester United’s NEW Director David Brailsford Gives His Honest Opinion On Sir Alex Ferguson 

WATCH THE FULL 1 HOUR CONVERSATION WITH SIR DAVID HERE: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-nTiqySjdD6s.html

Brailsford joining United is one of the best things to happen to us in recent history. He's very knowledgeable. I think him and Ten Hag will work miracles together. They speak the same language regarding high performance.

I'm 47 so when Man United started getting good around 1991, I was only 15 years old. From that time all the way to 2013 (23 years) all I had seen was Man United being the best team and when they weren't the best, they were 2nd or god forbid, 3rd! We always finished in the top 4 in those years. I am exactly the same as the interviewer where I didn't know what it was like to see my team be mediocre, but for the last 10 years that's all I have seen. It just made me realize how incredible Alex Ferguson was and how tough it is to be the best in this sport, even just for 1 or 2 years, let alone the huge expanse of time Alex Ferguson was doing it.

Brailsford was head of British cycling and is an utter genius at bringing professionals together. This guy built the back bone for success in cycle for years from Olympic gold to world records.

The bottom line is whilst Sir Alex did all these things with youth, training ect. The most important thing that he did was maintained control and power. The players knew that to play for United was an honor and there was no room for emotions and egos, no matter who you are

I hope the Utd players are watching this!

I'm a United fan, motivational person and manager myself but this guy thinking is on another level on how to adress performance.... Learned so much in this video..... Lets give them a chance..... It will only work, if you work it!!!! ❤

Clearly the right person at the right time for United. If we get more of this, the structure will be right.

Ok after listening to what and how he speaks, I can confidently sense he is absolutely aware of the dynamic issues present, and also how some of what he has developed as a professional can absolutely applicate to develop a strong future.

Thanks for covering this Steven, as much as much as I am a huge United fan as well, having you unveil some vision from Sir David here was fun. Looking forward to more amazing contents 🎉

Goodbye, Rashford and all the star players who ran the club! It was nice knowing you :D

Courage and not being afraid of getting it wrong. I believe Sir Alex said once that he never looks back and questions his decisions. How few people can be like that!!!

I remember a period when playing for Utd was an honour, to stay in the team was a privilege, and any team that somehow managed to beat them were thankful!

Refreshing to see one of the club's own directors speaking an interview like this.

This guy should speak to any potential united signings to guage their mentality. He knows what he's on about

Take the tooth out quick, that’s always what Fergie was brilliant at and I’m so excited that at United we will finally have people in charge to make those decisions based for sporting and performance not just holding onto players that don’t want to play or aren’t willing to put the effort in for us because of commercial reasons. Very interesting watch 👍

David, comes across very well, very charming and likable. I'm certain he will have a huge positive impact at United.

I can believe I haven’t seen this gem of an interview! Great clip! Hope you and your followers have a blessed prosperous year.

This makes a lot of sense. So much easier for Rashford to track back on a bicycle

This man comes across very assured. He has the right attitude to make United successful again.

Brilliant, absolutely. Clear, focused and unemotional. Many thanks

It will be a blessing to have INEOS because they can feel the fans It’s their club too These guys are from England especially Manchester Area Football Success Comes First

david's work with the sky cycling team is legendary. hopefully he can have some impact at united, we need it

I have some much respect and admiration for this man. I’m excited that he is now at United, I’m sure he will help them move back in the right direction and back up the table.

It has been well over a decade now since my club won the premier league. In the beginning, I used to get angry n frustrated n disgusted when faced with failures but as more time has passed on, I've just accepted that my club is going through a bad period and this actually helped me in a different way as I started to appreciate the 90s united even more n more. It's dark times but there's always hope and the sun will shine on us again, Manchester United can never die ❤ Ad for me? Hopefully my daughter has her bedroom full of Manchester United stuff just like my childhood was.

Good one. We need him and more people who are sure of what they are doing. Not the muppets we had over years

Viva Sir Alex Ferguson for ever ❤

Sir alex is a one off. He was ruthless but approachable. The players played for the badge and the club unlike now. The manager was the boss and the changing room knew that, no player was bigger than the club. A strong character is missing at united. Very good interview this.

Been a fan since 1980. So I have had 10 years of wanting them to win something big, then had a BIG spell of winning everything near enough, then back down to reality for the last 10 years or so. I hope a new structure behind the scenes will get us back to those Fergie days.

It was the confidence the manager gave the players. And the confidence the players had in the manager. Was the perfect recipe for success. Was beautiful watching the Fergie era 👏

The way steven put it the question is so true that we took it for granted the success we had at the fergie time.

Good luck to him, we need all the help we can get.

What a intelligent guy, can't wait to see what he does at United.

So glad this man is going to be part of Manchester Uniteds success moving forward

Great Episode, stumbled across this by accident ( United Fan so thanks algorithm) however I am the CTO at a technology company in RSA, what Sir Dave says is very true.

I love this craziness!! Man U my team!! Yes I hope players and ETH watch this!!!

Another great pod 👌🏼

A senior sports scientist in our Olympic system once told me that the factor most correlated with a single gold medal was talent, but the factor most correlated with multiple gold medals was trauma.

Win never accept a defeat

Interesting interview, Stephen. A bit of transparency for once and an insight of the new people inside our club.

The timing of this upload is spot on ✅

At least we've got someone talking to the media and fans. Still GLAZERS OUT, but the less they are involved in the day to day, the better.

I love how this guy works and Sir Dave for me is the real deal. I am intrigued to see how he copes with football and the riches that it brings. Having been in sport for the last 30 years, they are very differently motivated to many other sports. Money is a significant factor and that not being harsh its fact along with often some still old school old coaching and mindset analogies. You only have to read Deans Saunders daft comments on his appointment to see that!.. Saying that its improving massively. He is not financially driven as a primary and having known people who work for him, He is a different type of character to most in the football world. Its going to be either amazing and we will see Utd have a massive performance resurgence or it will be a slog. What a ride this could prove to be. Jim Ratcliffe has made one hell of a call here but one as an avid sports lover I cant wait to see the outcome.

Sir Jim and this guy, straight away look like the right sort of people. If we can get an English manager on this level, brilliant.

Great interview

Good discussion. Yes, make a decision as if the employees are robots then ask how you can compensate the disappointment for those who lose out. You have to do what best serves the project.

Interesting initial conversation about achieving vs sustaining team success. Teams succeed, in part, because team members are willing to sacrifice individual success to benefit the team. Once the team achieves success, however, team members are often less willing or unwilling to sacrifice further in order to sustain the team’s success. On the contrary, team members expect much more for themselves as a result of the team’s success. More money, more attention, more shots, etc. even if it is quite clear that granting these individual demands to everyone is unsustainable and will be to the detriment of the team. Pat Riley, one of the most successful NBA coaches and executives, called it the “Disease of Me” or the “Disease of More.”

I’m intrigued to see whether these guys can have an impact on the club. They seem to have knowledge on all elements required for an efficient business. However, the last thing we need is dilly-dallying when it comes to decision making. We saw enough of that with Moyes & Woodward. United now need decisiveness. Every facet of the club should have been pretty much analysed by now. Squad, behaviour, attitude, diet, staff, facilities, working environment, wages, atmosphere etc. If it doesn’t serve the goal, it needs to go as soon as possible.

Well...an inspiration

football is not cycling hope you know what you are getting yourself into, i like what he said about sir alex changing things and hopefully he has the vision and the ruthlessness to do what needs to be done, rashford needs to be sold but will these guys do it or will the player still have the power

Intrinsic vs Extrinsic rewards is basically this motivational topic there are many good videos about this on RU-vid.

I Hope united get him❤

Talk about the team left his beloved club, and talk about how influential he was is getting his mate Moyes in.

Good interview

I really hope that this new management team can come in and shake things up at United. He definiyely has the track record to back up any claims he makes. The part that I doubt is how much influence overall they may have with the team, seing that they only own 1/4 of it while the rest is still staying with the Glazer parasite family.

I've seen the full interview for this - and it does satisfy me that (unfortunately with Glazers still involved with Man Utd) this bloke - along with Jean Claude Blanc - can rectify things behind the scenes can *hopefully* make things better. Imagine if this RU-vid channel could actually bring in JCB for an exclusive interview, too... absolute dreams!!

All these people saying Ten Hag doesn’t know how to manage big stars. Alex Ferguson knew exactly what to do….. get rid of them. 👏🏾👏🏾👏🏾👏🏾. Trust in Ten Hag, trust the process

Manchester United and football in general is a complete different thing and another level of a monster. Good addition but he's gonna realize it.

Not many people ever get to be winners at anything, but once you have tasted success how can you ever settle for less is the the bit that beats me. So many players are willing just to do it once, now that is what I find strange.

The eagerness for success, hard work, and professional attitude. 😁😁😁

Fascinating

Love the bad tooth analogy. I’m hoping DB’s new post at Utd will be a very, very positive addition.

I'm excited regarding these structural changes that are happening within the club. It's been long overdue. Ratcliffe, Brailsford, Blanc, Ashworth, Mitchell, Ten Hag all working together running & managing the club we'll see a proper run football club with proper people that know what they're doing which let's be honest we haven't had since SAF & David Gill. It's gonna take time & patience to clear up the horrendous mess others have left the club in & that's where us fans need to be patient

Straight message to ETH

We need ruthlessness in top positions

Fact is pal, need to be brutal with these players. Some of them earn more than the treble winning team last year……. AND DONT EVEN PLAY

What I find absolutely remarkable is the fact that when SAF and David Gill left no one whether it be Woodward or the glazer thought filling that void with expertise between the manager and the board (140 scouts on united pay role crazy compared to 40 at city)as in best in class to compensate for the vacuum that was left when SAF especially left. Sure he had scouts but its shocking that whoever appointed Moyes didn't think he needed help when it came to recruitment at a higher level.

My biggest takeaway is 'hunger' and 'drive'. Come on United. You can do it!

I just want United to be run like a football club again not a franchise 🤞

Where is the full video with David? Is this just a clip from the full video? Huge Manchester United fan, so really interested in what he's got to say.

Its tryy amazing how 'club' members arrange interviews

I think Manchester United will be the toughest challenge for him. There are so many problems especially, mentality of the players and limited budget because of the Glazers. I hope as a united fan he will succeed.

🎯 Key Takeaways for quick navigation: 00:00 🏆 *Reflecting on Sir Alex Ferguson's ability to reinvent teams and maintain motivation for continued success.* 01:09 🌟 *Success impacts people differently; managing success involves recalibrating goals and handling newfound expectations.* 01:52 🧠 *Staying at the top isn't solely driven by rewards or external trappings; there's a deeper motivation in successful individuals.* 02:33 👥 *Sir Alex Ferguson's skill in transitioning teams by introducing young talent while phasing out established players was noteworthy.* 03:00 🤝 *Discussing the challenges of handling individuals impacting company culture and the importance of addressing issues promptly.* 04:24 ⚖️ *Balancing an individual's performance against their behavior's impact on company culture presents a tough decision for leadership.* 05:49 🧭 *Establishing personal values and beliefs aids in making challenging decisions despite the potential for tough consequences.* 07:42 🔄 *Seeking advice and discussing decisions with trusted individuals helps solidify personal decision-making processes.* 08:10 🤖 *Considering scenarios devoid of emotions aids in making clearer, more objective decisions.* 09:20 🧠 *Overcoming biases and emotional influences in decision-making often leads to more sound and rational choices.*

Is this the full podcast or is it preview thing?!

I'm a cycling fan so I've followed Brailsford's career right through from British Cycling to the Team Sky and then Ineos days. I can assure you guys that he has an ferocious, almost psychopathic desire to win and be successful.

one thing in the interview he said alex ferguson not sir alex one little hiccup but i think we got a good one there that cares about his job in hand

Brailsford is a winner, he doesn't accept anything less !! He takes no prisoners and will not be fooled by any charlatans at the club. Being depressing lately but I am confident the glory days will return.

Emotions and feelings, just 2 of a long list of reasons why the world is falling apart

Didn’t realise Dave has moved from cycling to football. As a cycling fan I can only say we will miss him leading ineos/sky …

The mans hands are huge !

Sir Alex to you, David

To be honest with you I was awake when this video started and woke up at the end

I was expecting something revolutionary, he said just the basics of managing people. I’m scared nothing will change at Utd 😢😢😢😢😢

❤ nice

According to David's way of thinking, Greenwood is 100% returning

It helped Fergie massively that he got an unprecedented level of power at Utd. though he had to earn it. And its not like he didnt make mistakes either. But the thing he always did so well was delegation. If he wasnt the best coach or trainer he would get one in, maybe change them up after a few years, keep people on their toes. And he would always listen to those people because he knew they had value. Whatever works. This is the polar opposite of the club now. The club has become a nostalgia theme park, filled with clueless imposters. Commercial first, even spreading in to player transfers. Its living proof of how to run a successful, solvent club in to the ground.

Glory Glory Man Utd..

I hope the players are listening to this and they have that self-awareness to understand who they are and that it's time to move on with respect or they will literally be thrown out. 🙂

A lovely conversation about how they sack people.

We dont need his opinion, we need his action about the bands of misfits currently at Manchester United. Sir Alex is a legend.

A lot of people keep talking about culture and values and organisational structure, but the key thing is that Man Utd have been buying the wrong players at overinflated fees while undervaluing the contribution of their own academy players

Can’t help thinking that applying Brailsford’s ‘bad tooth’ analogy to the current situation at Man Utd will result in a huge dental bill!

Roy Keane helped a lot of fergusons success even after he left the players had a huge standard which new players bought into but got diluted over time retirements of players and fergie

As a Utd fan, (as well as a member of current society) I feel logic has dissipated over time. Listening to Sir Dave I think the red side will be back to ruin another generation of childhoods bit like what City are doing currently 😉

Shaik jassim is laughing his socks off.

I don't necessarily think Brailsford will be the key - but the other people that come in as a result of the takeover and finally moving the club to the modern standard of football organisation, will be the key to improving as a club. We've spent too long avoiding adding the right people to work above the manager and it's killed having any consistent plan across several managers.

Even Ragnick spoke well. I will only believe when they walk the talk.

Wholly expected him to start talking forming storming norming performing…

This will like be Clive Woodward at Southampton. He’ll get legged off.

Cruijff said this.. "never have the team/players to be comfortable"