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Market Basket Analysis in Tableau 

Anthony Smoak
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One of retailers' favorite analysis techniques to help them understand the purchase behavior of their customers is the market basket analysis. We'll use Tableau to perform a simple market basket analysis based upon default Superstore data.
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23 авг 2024

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Комментарии : 42   
@6toolbaseball
@6toolbaseball 3 года назад
Boom! What a quick, efficient tutorial. Well done
@enjoeymusic
@enjoeymusic 2 года назад
Since I was looking for comparing specific end models (and its associations with around 1.5k different devices/models), your subcategory chart wasnt adequate for me, I made a cool table instead... but hell you gave me a wonderful push at the start when I was really stuck to kick off... thank you really really much!!
@marylingaudreau226
@marylingaudreau226 3 года назад
This was a great tutorial! THANK YOU very much - was able to apply the concept immediately with my test datasets!
@AnthonySmoak
@AnthonySmoak 3 года назад
Glad this technique worked out for you!
@sololife9403
@sololife9403 3 года назад
thanks for this tutorial. self-join starts at 1:45
@rg7380
@rg7380 5 лет назад
Thank you, it was very helpful to me as Iam a begginer in tableau
@Canonicalized
@Canonicalized 4 года назад
Love the join tip, Anthony!
@farhadmalekasghar945
@farhadmalekasghar945 9 месяцев назад
Thanks
@AnthonySmoak
@AnthonySmoak 9 месяцев назад
You're welcome
@jessicagreene3956
@jessicagreene3956 4 года назад
This was so helpful!!!!!!!! You just saved my final. Thank you!
@AnthonySmoak
@AnthonySmoak 4 года назад
Thank you Jessica, good luck in class!
@JonathanJournal
@JonathanJournal 5 лет назад
any idea why after creating inner join, row and column are uneven? Which mean, the sub-categories in row are not the same as sub-categories in column? reason that it is not identically flip? thanks a lot
@lgmpba
@lgmpba 5 месяцев назад
Why my join table shows nothing? When i put the sub category sub category 1 ? Would you help me please?
@jasdeepmajithia4233
@jasdeepmajithia4233 11 месяцев назад
Hi anthony, can you please show us how did you calculate profit ratio.
@ranga_utoob
@ranga_utoob 5 лет назад
Very Helpful.. Thanks
@rajeshtukdeo
@rajeshtukdeo 4 года назад
Really helpful tips !!
@IIIaliIII
@IIIaliIII 2 года назад
Hey Anthony! Can you please share why you selected order id to be a distinct count measure. Shouldn't we be using just the "count measure" to have a more accurate result in terms of sub-category co-relation?
@indramani
@indramani 3 года назад
Great basic gudance
@mariaanasbludovice6859
@mariaanasbludovice6859 3 года назад
Amazing! How can I do this in Power BI?
@AbhishekShuklaAbK
@AbhishekShuklaAbK 4 года назад
You are genius!
@mathildathwin-rao302
@mathildathwin-rao302 2 года назад
Why My value for two combinations are not added together? It takes the max value and shows all the same. Pls help..
@212004gacl
@212004gacl 5 лет назад
How you create Sub-Category (Orders1)1?
@missMiracle7
@missMiracle7 2 года назад
Hi, great tutorial! Do you have the sample data that we can play around with? Thanks
@AnthonySmoak
@AnthonySmoak 2 года назад
Yes, just google Tableau Superstore dataset.
@Angadnil
@Angadnil Год назад
Can we show the above graph as a bar graph which shows the top 10 products sold together? I need it for my presentation
@AnthonySmoak
@AnthonySmoak Год назад
Maybe this helps. The results seem to differ a bit between approaches however: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-rzLBsZcPWmc.html
@chinmay16683
@chinmay16683 3 года назад
From.where I can download the dataset on top of which you have done analysis ?
@praveenprakash143
@praveenprakash143 4 года назад
Market basket analysis- If customer boughjt Milk he also buy bread....combination of these two products get compant 100 $ per month and how does this can implemented in tableau ? and why have done subcategory < subcategory ?
@shivamgarg2615
@shivamgarg2615 2 года назад
heyy...i need urgent help , this method is not working when i have multiple tables in my data source joined with each other and when i join products table with itselfi am not getting desired results.
@gohjunwei1863
@gohjunwei1863 4 года назад
thanks from singapore :)
@AnthonySmoak
@AnthonySmoak 4 года назад
Thanks from Atlanta!
@vaidyaification
@vaidyaification 3 года назад
Hello Anthony, Its quite simple & neat presentation. I would like to ask you one doubt. I have cleaned data from python in single table. So in thi case no chance of joining multiple tables. Please help me how can I do in such situation. it is urgent to submit my project in next4 days. I am expecting your earliest reply. Thanks in advance.
@AnthonySmoak
@AnthonySmoak 3 года назад
In this example I use Tableau to self join the table to itself. Import your table into Tableau and see if you can try a similar self join depending upon how your data is organized.
@vaidyaification
@vaidyaification 3 года назад
@@AnthonySmoak Boom Boom Boom ..... Thanks for the quick response. I heartily appreciate it. Actually, I have treated data into python for missing values & outliers. So now I have a single CSV. please suggest if it working in Tableau. one more doubt for plan B, can we clean & treat data in Tableau itself. Many Thanks.
@AnthonySmoak
@AnthonySmoak 3 года назад
@@vaidyaification A self join allows you to join a table to itself. It requires only 1 table. Import your .csv to Tableau and join it to ITSELF as I do in the video. Tableau can do limited transformations by itself, but a better option is to use Tableau Prep (has a cost) or Power BI desktop (free) or your favorite SQL tool (e.g., SQL Server Express) to perform data transformations.
@vaidyaification
@vaidyaification 3 года назад
@@AnthonySmoak Thanks alot.
@vaibs08
@vaibs08 2 года назад
Is this possible when using tableau server as your data source? I searched length and breadth of the internet but I couldn't find a simple explanation to Market basket analysis like this, but can it be replicated using tableau server as data source (just one single tableau server for self join) ?
@AnthonySmoak
@AnthonySmoak 2 года назад
Give it a try and let us know!
@kanareikaTv
@kanareikaTv 3 года назад
beginning is 1:34
@KK-ty6ez
@KK-ty6ez 3 года назад
Can you suggest a way i can transform the tableau graph back to excel sheet? Sample :- Category 1 | Category 2 | Count
@AnthonySmoak
@AnthonySmoak 3 года назад
What happens when you export the viz as a crosstab?
@KK-ty6ez
@KK-ty6ez 3 года назад
@@AnthonySmoak issue resolved , right click -> summary
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