Marketers EXPLAIN Keller's Consumer Based Brand Equity Model

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Hello Marketeers and welcome back to The Two Marketeers Channel!
This week we will be changing things a bit and orienting the video around a marketing theory: Keller's Consumer Based Brand Equity Model! Join us as we explain the four steps of brand salience, meaning, response, and resonance with advertisement examples!
Advertisement Credits:
30 Years of Adventure with Kathmandu - • 30 Years of Adventure ...
Axe Peace | Make Love, Not War - • Video
Coca-Cola Message of Humanity - • Best advertisement tha...
Thank you for tuning in to another week of The Two Marketeers! Please like, subscribe, and comment what you thought and if you have any advertisement or marketing theory suggestions that you want us to cover! See y'all next week!

Опубликовано:

29 сен 2024

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Комментарии : 29

@johnshirks3098 Месяц назад

Why you guys stop creating contents for this channel? This channel is more important for undergraduate at marketing and brand development

@nabilaalyazahra2497 3 месяца назад

U deserve more views, thanks guys!

@momentsnotdays1474 Год назад

Great examples!! Thankyou so much

@jaesungpark6025 4 года назад

can you send me one of those anu hoodies

@thetwomarketeers473 4 года назад

Send use KAIST hoodie for an exchange

@annakhamidullina2779 11 месяцев назад

great explanation, great examples! thank you, guys!

@ritujain7916 2 года назад

You made the CBBE model so easy to understand through relatable examples. Looking forward to more of such videos in marketing and branding...Great Job🥰

@Sanaavora 2 года назад

Good

@wendyroberts8112 4 года назад

I got the three - just saying. As for those ads omg so deep for deodorant and a drink. It would turn me off buying the products!!! I like the format good job.

@ALR2320 Год назад

Thank you so much, I really appreciated it! I have a simple question: How can I differentiate between (imagery) and (feeling) because both deal with the psychological aspect of "emotions"

@everythingella1291 2 года назад

I really enjoyed this video it really helped me with my university work! Thankyou 😊

@karpozani 3 года назад

Hello from Turkey, thanks for the clear explanation 🙌🏼🇹🇷

@aayushivani9558 2 года назад

This was very helpful. Thank you so much!!

@essahgee627 2 года назад

This was so helpful ….. and the examples just wow. You guys did an amaizing job.

@nepalishtime2004 3 года назад

I loved the way you presented every stage...every example was simply perfect It's so much fun than reading the lines of our college books

@samoooel Год назад

really great breakdown and analysis! ❤

@franckingrand1017 3 года назад

Thanks for making this model more understandable

@thetwomarketeers473 3 года назад

You're welcome buddy! ❤

@aaobehenchuglikaren6046 2 года назад

It was great and helpful for me as well.

@ishitasenesi7533 4 года назад

This is the best video yet! Super informative and the visuals are great! That Kathmandu ad got to me and I actually went to their store later to check out their products

@MA-zj6wi 3 года назад

Thanks for explaining this model

@JunaidAslamVideos 3 года назад

hi which mic do u use?

@vimbainasheeileenpencil 3 года назад

This is fantastic 👏. Thank you 😊

@nikkitamar 4 года назад

Great choice of ads .. the brands not only “educate” the consumer with their content but they also know how to strike an emotional chord! Great insight and commentary Marketers!

@thetwomarketeers473 4 года назад

Thank you nikkitamar! You get that advertising is all about that consumer relationship 👌

@auliyaputri8311 3 года назад

Hello there, i'm from indonesia. I just wanna say thank you so much for explain about brand equity theory. I really enjoyed the explaining 'n understand what is brand equity from you two. I hope this channel will be useful for other student college.

@thetwomarketeers473 3 года назад

Hey Auliya, thanks for your comment!! It motivates us to do another video about a marketing theory/framework. Was there any particular theory that you would like us to explain? 😁

@auliyaputri8311 3 года назад

@@thetwomarketeers473 maybe u can explain about designing marketing programs and leveraging secondary association. I don't know why I can't understand it when my lecturer explains it. i really really appreciate your educational content.

@auliyaputri8311 3 года назад

Btw, I have advised all my friends to watch your videos to help them understand the theory presented by our lecturer.