The Secret Behind Coca-Cola Marketing Strategy 

Great man!! Loved your idea

thanks for saving me 8 minutes of my life

Change the perception and sell an illusion

Sell an idea OR a story not a product.

Calvin Raab Personal Finance Videos 👌

I like this.

It's very effective, they make a lot of money, damn.

They are selling caffeine, the substance they replaced the cocaine that used to be the addictive ingredient in Coke.

😂

Here are some smart marketing stories: gum.co/KdXdO

@@microtasker I'll start drinking that crap when they decide to replace the caffeine with cocaine

Hannah I guess it’s too expensive to produce. Writing different names on bottles is cheaper and more popular (profitable).

@@maxsolo2652 corona

lots of modern ads take on these same techniques, and a lot of companies use those techniques and more! Its especially prevalent in copywrite, where a company will have this product, they'll not write about the product itself (i.e. pen for writing) but they'll talk about the benefits (comfortable pen, long-lasting ink, smudge-free ink). Some other ads, especially the Australian Coles 'Together to Zero' ad (I'm a graphic design student in Australia lmao). Its literally an ad about how a supermarket is going to go green, but they put so much emotion into it. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-j6A6ZMAJ_JA.html I think bottom line, a lot of companies will want to carry forward the brand image, and Coca Cola has a very modern image of being youthful and happy, while other brands don't have this image, so they won't make the same things :)

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-k9KK_0zr3LU.html

I like architecture.

sorry to tell you it is a ad

Must've had subliminal messages there.

Arrenius Karunakaran (loudly, directly in the ear) THIS VIDEO IS SPONSORED BY COCA COLA, THE BEST TASTING SODA IN THE WORKD

Arrenius Karunakaran 😭

Once it becomes a talking topic, the idea becomes an ad. . .does that make sense?

Thank you very much, glad you enjoyed it! Next video in a couple of days!

Is this actually also an advertisement for Coca-Cola. Cokeception?

100%. Couldn't be better than this.

Jide Ojo this is marketing 101 pls

@@ThoughtCatalyst This is visually well edited and produced content but not doing the channels name any justice. An actual "ThoughtCatalyst" would include at least some basic objectivity or critical thinking and not rely solely on pro company infos and marketing tonalities... Do your job responsibly or leave it to journalists. I'm burning with rage over this seemingly "educative" video ...

Bruno Tapia Garcia nah it’s 101 he missed the true reason coke is successful n that’s impressive if u know

What is your point buy saying this ? Don’t forget Coca Cola is one of the oldest brands around. They created the rules for other brands. That 101 is partly written by them.

The other one the point is the video could have had more depth instead of the analyses of a 10 year old

Bruno Tapia Garcia 👍

d b chicken egg argument lolol

Is this considered a case study?

You were allowed to drink Coca Cola when you were 5?!

pretty much same

Where you live? Africa?

@@xkall no it's called - won't die of heart attack or diabetes - fat american

yeah I was startled at first hearing something but seeing the different figure. I thought they spent 41 billions in total of its lifetime. Funny assumptions, right?

@@itsmemasud I heard the same and later thought he must have meant 4.1 million

Yea it's really hard to watch the video for another 3 seconds.. so "confusing"

@@meatloaf6107 no it is billion

hmm...41 billion is their revenue...10% of it goes to ads, which make up for 4billion

Bnasty Beats Great Point

Thank you!

Thank you.

Zahran Abdullah useful

@@eddiepryor3119 So does gastric acid, its just sour cause its based on citrus fruits.

@@eddiepryor3119 Water and salt make metal corrosive yet everybody drinks water and eat salt.. No, this kind of stuf doesn't work with just common sense, you need to read about it. The issue with Coke is really the sugar, except ffor the ones with zero sugar, but they also have their own issues.

@@eddiepryor3119 You do realise you counter argued your own point their? Claiming ppl are ignorent, then claim no one wants to learn. You'd be surprised how many do find truths of interest when it's put in front of them. Maybe don't go around thinking everyone has your mind set.

@@eddiepryor3119 You're a troll?

I prefer Sprite 😁

Pepsi is love

Watching a video while drinking Pepsi what a brilliant idea

Absolute mad lad lol

lol

Anarchy

aamazingnnngggg

I especially love it when you get a can fresh from a cooler full of ice!

sky cizzy 😅

Do you have metal parts in your digestive sistem? Water and salt make metal corrosive yet everybody drinks water and eat salt... fun fact, the digestive juice in your stomach has a pH of 1.0-2.0 about the same as battery acid which can disolve metal. I'm not saying it's good, I'm not saying it's bad, just don't abuse it... like everything else in life.

@@2FaceTube Ofc its bad for people. Sugar is addictive af and with little benefits. Should stop consuming it.

Thank you very much, I hope you enjoyed!

They switched to more sugar..to get us addicted

they actually use science to determine the amount of sugar that produces dopamine in our brain, so in a way they still use an addictive ingredient.

because it's a disputed territory and which your state falsely claims.

@@usama1234987 You dont know shit

@@kushalsahu2536 *when people can't prove their point* normal people: I might have mistaken while Indians : you don't know shit

@@usama1234987 haha, Do the study nigga

@@kushalsahu2536 what study? that you're torturing and killing innocent Kashmiri people. you stole their land. you stole Junagarh and Hyderabad had to join Pakistan. you stole that too. you need to clear your head out with that extremist ideology.

Jokes on you I don't have a family or any friends

K.

Me too

Y

You should try it, it's good.

I drink a liter a day

you buy it every day because they are advertising that much

Thats a dangerous line of thought lmao

For me cause i aint legal to drink beer

@@louisratatoulielinson One day, just wait....

I'd love to but sadly the video guy has moved into other projects 😭

They wanted to show Pakistan as well. Pakistan's coke studio campaign is one of Coke's best marketing technique.

After our, rather extended break we decided to go for a British voice, as it best suits the creators here at the channel!

@@ThoughtCatalyst But, Im Indian

who cares? what does that have to do with a video talking about marketing? I can never understand why people think others care about their life's decisions.

@@iLoveTurtlesHahaprobably people who care about their teeths?

@@iLoveTurtlesHaha stupid buttch

i stopped drinking it about a decade ago and my acne gone lol

@@hungrysimi Could also be you not being in puberty anymore

Same question asked